MAN-30062: Management, Organisation and Media

Keele Management School

MAN-30062

Management, Organisation and Media

Co-ordinator:

Prof Emma Bell Tel:33424

Teaching Team:

Lecture Time:

See Timetable...

Level:

Credits:

Study Hours:

150

School Office:

Tel: 01782 733094

Programme/Approved Electives for

Business Management Dual Honours (Level 3)
International Business Dual Honours (Level 3)
Management (Business Management) Single Honours (Level 3)
Management (International Business) Single Honours (Level 3)

Available as a Free Standing Elective

Barred Combinations

None

Prerequisites

The student must have completed Man-20055 Organisational Behaviour at level 2.

Description

Visual media, including film are of growing significance as resources in management and organizational communication. Drawing on the latest research in this field, this module shows students both how and why media matters. By the end of this module, students will have a good understanding of how visual media influences our collective and individual perspectives of organizing, managing and other employment-related activities. By developing a critical awareness of key issues that affect audience reception, students acquire a set of highly transferable communication and creative skills that will enhance their employability in a number of different organizational contexts from the creative industries to consumer research and public relations.

Aims

To develop student understanding of processes of organizational identity formation and expression via visual media, such as You Tube. Themes such as corporate ethics and sustainability, identities of production and consumption, globalization, corporate and personal branding, organizational change and employee resistance will be explored in the module through the use of a combination of teaching and learning techniques.

Intended Learning Outcomes

Actively interpret the implications of social and visual media will be achieved by assessments: 1
critically appraise the relevance of film in the production and expression of organizational, managerial and other employement-related identities will be achieved by assessments: 1,2
Apply their understanding critically and creatively by forming their own messages and communicating them will be achieved by assessments: 2
Articulating and reflecting upon culturally and historically specific ways of thinking about management, work and organization will be achieved by assessments: 1,2
Comprehend and evaluate the implications of living in an increasingly ocularcentric culture, improve their visual literacy and explore the economic implications of new media and cultural forms will be achieved by assessments: 1,2

Study hours

12 hours lectures
12 hours tutorials
24 hours tutorial preparation
30 hours private study and library research
72 hours assignment preparation

Description of Module Assessment

01: Essay weighted 60%

An essay to assess overall learning on the module.
The essay (3,000 words) will assess students' ability to interpret the implications of social and visual media in the production and expression of organizational and managerial identities. Students are encouraged to demostrate their own visual literacy in analysing the role of new media in organizations.

02: Group Project weighted 40%

Students work together in small groups to produce a short (2-5 minute) film which will be submitted for assessment.
By designing and producing their own short film, students acquire both technical skills as well as team-working and performative skills of self-presentation. The film will be accompanied by a 500 word reflective commentary.

Version: (1.06B) Updated: 03/Oct/2013

This document is the definitive current source of information about this module and supersedes any other information.