Keele Management School

I joined Keele in 2004 and am currently teaching on a number of courses at undergraduate level, including Marketing Principles, Marketing and Society and Contemporary Retail Environments.

My research interests relate to two principal subject areas, the field of marketing communications (in particular advertising) and the field of discourse analysis. In particular I am concerned with the broader functions and role of marketing communications from an ideological perspective. In addition to this, I am interested in multi-semiotic analysis within discourse analysis and its potential contribution to the study of adverts. One of the areas that I have looked at relates to social/ government advertising.