Keele Management School

I joined Keele University in August 2005 as a Senior Teaching Fellow, and became a Senior Lecturer in 2009. Prior to this, I had 16 years experience in the higher education sector, teaching and managing  Business and Management programmes. I have also travelled extensively whilst working in the University sector, as a programme advisor and external examiner and have taught modules in China, Malaysia and Singapore. My teaching experience since 1989 includes a wide variety of undergraduate, postgraduate and professional (Chartered Institute of Marketing) courses. On arrival at Keele, I led a course development team through the process of developing a new postgraduate programme, the MA in Marketing, which continues to run very successfully.

My scholarly interests centre on consumption, consumer research and material culture, particularly in the context of collecting and collectors. In particular I am interested in the following: the meanings associated with collectable possessions in the context of family relationships; the gendered consumption practices found within collecting dyads; and the collaborative, competitive and co-operative collecting behaviours found in the social and cultural world of the collector. My research is underpinned by a social constructionist epistemology.

• Hughes N and Hogg M K (2006) “Multiple realities, multiple meanings and a mountain of objects”, in Ekstrom K and Brembeck H (Eds), European Advances in Consumer Research, Vol 7, Duluth: Association of Consumer Research.
• Hughes N and Hogg M K (2006) “Conceptualizing and exploring couple dyads in the world of collecting” in Pechman C and Price L (Eds) Advances in Consumer Research, Vol 33, Duluth, MN: Association of Consumer Research.

Conference Papers and Presentations:

• Hughes N and Hogg M K (2001) “Subjects and their objects: a brief review of the collector and the collected”, Academy of Marketing Conference, Cardiff.
• Hughes N and Hogg M K (2002) “Collectors in their social world: a subculture of consumption”, Academy of Marketing Conference, Nottingham.
• Hughes N (2003) “Collectors in their social world: a subculture of consumption? Towards a research agenda”, Association of Consumer Research Conference, Atlanta.
• Hughes N and Hogg M K (2003) “Co-existing consumer behaviours: women collect rubbish whilst men collect art?”, European Association of Consumer Research Conference, Dublin.
• Hughes N and Hogg M K (2006) “Problematizing gendered interpretations of collecting behaviour”, Association for Consumer Research, Gender, Marketing and Consumer Behaviour Conference, Edinburgh.