2009 News Highlights - Keele University
 

Keele Management School

2009 News Highlights

  • Dr Carmen Boado-Penas attends prestigious World Conference

Dr Carmen Boado-Penas, Lecturer in Economics at Keele Management School is attending the prestigious World Bank Conference 'Non-Financial Defined Contribution (NDC) Systems:  Progress and New Frontiers in a Changing Pension World'.  Dr Boado-Penas has a paper tabled at this conference and will also be conducting the discussion of a paper.

The conference takes place on December 2nd to 4th at the Hilton Hotel, Stockholm.

  • Industry Appointment for Management School

Dr Jeremy Crowe, Group Planning Director of London based online marketing agency Altogether Digital, has joined Keele Management School as Honorary Senior Lecturer, in recognition of his long-standing support of e-commerce and internet marketing teaching in the School.

A board-level digital strategist and technologist with a portfolio ranging from financial services to the public sector, he will share his wealth of experience with students on the new Master's programmes in Management and International Business, as well as working with Matthias Klaes, Professor of Commerce in the School, on a new internet marketing textbook.

  • £250 Book Bursary Competition Winners

Keele Management School is delighted to congratulate Zheng Gao and Wenjia Zhao on their winning entries in the annual MA Management/MA International Business £250 book bursary competition. 

In order to win the book tokens students were asked to explain in 100 words how they would use the bursary to enhance their studies. 

In his winning entry Zheng explained that he would use two-thirds of the bursary to buy course related textbooks whilst spending the remaining third on classic literature “to improve my understanding of British culture and literature.”

Wenjia plans to use her textbooks to help her to draw up a study plan and overcome her weak points.  She generously plans to “share these books with my friends”.

  • Interview on BBC Radio Stoke

Costas Milas Professor of Financial Economics (KMS) was interviewed on BBC Radio Stoke last week to talk about the prospects of the UK economy coming out of recession in September 2009. Professor Milas was cautious enough to point out that whether the recession was to be declared over or not, there was a long way to go back to what the UK economy was producing two years ago. In that sense, UK unemployment rate will continue to rise, although at a much slower pace, until output growth returns to normal growth. He also predicted that the financial crisis period will have an adverse impact on the long-run prospects of the UK economy. Costas's interview can be heard here.

  • Keele Management School builds strong overseas links

Keele Management School has recently begun working in partnership with KDU College Malaysia to deliver undergraduate programmes in Finance, Business Management, HRM and Marketing. The School is currently working with around 150 students based in Malaysia and hopes to continue to build its work with the College.

Academic Registrar Helena Thorley and Professor Peter Lawrence and Krys Manifold of Keele Management School recently visited KDU College branches at Penang and Petaling Jaya in Kuala Lumpur.

While in Malaysia Helena, Peter and Krys met with senior managers at both KDU college campuses.  Meetings were also held with academic colleagues teaching on programmes and with students.  It is anticipated that some of the students will choose to study their final year in the UK and with this in mind, they were keen to find out more about life on campus.

  • Contemporary Issues in Marketing and Consumer Behaviour

Dr Elizabeth Parsons, Senior Lecturer in Marketing at Keele, and colleagues in Marketing and Sociology have just published a new book aimed at marketers wanting to keep up to date with contemporary issues.

Dr Parsons and Pauline Maclaran (Professor of Marketing and Consumer Research, Royal Holloway, University of London) are editors of Contemporary Issues in Marketing and Consumer Behaviour, and contributors include Krzysztof Kubacki, Caroline Miller, Emma Surman, Nia Hughes and Christina Rafopoulou, Marketing at Keele; Lydia Martens, Sociology at Keele; Draragh O'Reilly, Sheffield, and Mark Tadajewski, Leicester.

This new book covers all the latest buzzwords within marketing and consumer behaviour: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer, among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

  • First Knowledge Transfer Partnership for Keele

Keele's first Knowledge Transfer Partnership (KTP) has started in partnership with KMF (Precision Sheet Metal) Ltd, based in Newcastle-under-Lyme. KMF is one of the country's leading sheet metal fabricators, with an annual turnover in excess of £21.5 million. The two year, cross-disciplinary partnership (worth £130,000 to the University) between KMF and Dr Colin Rigby (Economic and Management Studies) and Dr Thomas Neligwa (Computing and Mathematics) will help the company develop and embed a sophisticated shop floor data capture system. The KTP Associate, Rainer Hurricks (pictured second from right) previously worked for Aga and Bosch, before spending time with the West Midlands Technology Network at the University of Wolverhampton.

A KTP is an exciting opportunity which allows academics to work closely with organisations in all sectors on strategic projects lasting from 18 months to three years. A three way partnership between an academic institution, an organisation and an associate, the project is undertaken by the externally recruited associate, who is embedded into the structure of the organisation. Academic input is by way of supervision. For more information on KTPs please contact Dr Andy Brooks in Research and Enterprise Services.