Course Information

Image for MA Marketing In offering a distinctive programme that aims to develop intellectual skills alongside practitioner skills, and which aims to enhance knowledge and understanding of theoretical debates alongside practitioner concerns, the MA Marketing seeks to develop well-rounded, thoughtful, active, reflective, and practical students with excellent skills that will enhance employability.

In order to achieve this goal, our teaching and learning strategy is wide-ranging and innovative, seeking to give students a rich learning environment that draws actively upon leading edge research as well as current marketing practice. Marketing modules, together with other management modules all have distinctive TLA approaches, linked by the underlying need to develop K & U alongside intellectual skills, subject-specific skills (mainly in marketing, but also in strategy, finance and accounting) and transferable skills.

Within the set of core marketing modules, each module will tend to take a dominant approach that will be either applied or theoretical, although all modules will contain elements of each. For example, Consuming Behaviours and Marketing Communications Theory will have teaching and learning approaches designed to accommodate significant theoretical issues, whilst modules such as Marketing Management and Marketing Research Theory and Practice will be more applied and practitioner-driven. The general introduction to the field of marketing will take place within the Marketing Management module, situated in the first semester. This will provide the platform for the marketing content that follows, whether practitioner- or theory-focused.

How to Apply

Further details on the application procedure can be found here. 

If you have any queries regarding the application procedure please contact:

For UK/EU admission enquiries:

UK/EU Admissions Office
Tawney Building
Keele University
Staffordshire
ST5 5BG
UK 

Tel: +44 (0) 1782 7334472
Email: ukeuadmissions@paa.keele.ac.uk
Fax: +44 (0) 1782 632343

For international admission enquiries:

International Admissions
Keele International
Walter Moberly Building
Keele University
Staffordshire
ST5 5BG
UK 

Tel: +44 (0) 1782 733501
Email: international@keele.ac.uk
Fax: +44 (0) 1782 734238 

Please indicate the course(s) you are interested in.

Applicants whose first degree was not taught in the English Language will be required to show competency in English (IELTS 6.5 or equivalent)

For overseas students who do not meet all direct entry requirements, we offer the opportunity to take an intensive Business or Computing Pre-Masters programme. For more information follow the link to the International Study Centre.

We welcome informal enquiries about our MA in Marketing and these should be addressed to the Course Director (Dr Nia Hughes)

There is no application deadline, but early applications may increase the chances of acceptance.

Fees

Details of fees for taught postgraduate courses are maintained by the postgraduate office (follow the link for the Faculty of Humanities and Social Sciences).

Funding Opportunities

Bursaries

Details of Keele Graduate Bursaries can be found here.

Other sources of funds:

British Council

Overseas students can find information about what grants may be available from the British Council on their website . Alternatively, contact your local British Council office.

Career Development Loans

Another common route for funding is through Career Development Loans. The Department for Education and Employment co-ordinates such a scheme. For information about these, see their website.

The Graduate Attributes Statement is designed to raise awareness of the attributes that will be developed whilst you are a student at Keele University. It explains each of the attributes in detail, tips on how to achieve them and how they relate to your chosen programme of study.

The Graduate Attributes Statement for this course can be downloaded as a PDF here.