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MAN-10037 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 10 May 2024

MAN-10037 - Creativity and Innovation
Coordinator: Peter Mcluskie
Lecture Time: See Timetable...
Level: Level 4
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

none

Barred Combinations

none

Description for 2024/25

Creativity and new ideas are at the heart of enterprise development and innovation. This module will help students to understand the process of venture and value-creation by looking at idea generation, creativity, and innovation processes. These concepts can help to develop and support the creation of new opportunities as well as solving problems in existing businesses, social enterprises, or public sector organisations. Students will explore the theory of creativity and innovation and engage in practical exercises to review their own creative skills and abilities and look at idea evaluation and selection.

Aims
The aim of the module is to introduce students to the concepts of creativity and innovation with a view to them adopting a more critical understanding of these familiar terms. The module will provide students with a more sophisticated vocabulary and wider conceptual understanding of creativity and innovation. It will also invite students to adopt and apply tools and processes to generate creative and innovative outputs and to evaluate their results. This is placed at the beginning of the programme as these concepts are key to understanding enterprise and business development.

Intended Learning Outcomes

Discuss the theoretical underpinnings of creativity and innovation: 1,2
Reflect on their own creativity and how it might be enhanced/harnessed.: 2
Apply creativity techniques to generate new venture or value-creation ideas: 1

Study hours

24h seminars/workshops
126h private study which includes additional reading, thinking time, assignment preparation and discussing ideas with other students, etc.

School Rules

None

Description of Module Assessment

1: Group Presentation weighted 40%
Group presentation
15 minute group presentation on a creative/innovative group project. Group size 4/5.

2: Reflective Analysis weighted 60%
Reflective Analysis
Reflection on your own personal creativity over the course of the module 1200 words

Please note that for the 2022/23 Academic Year programmes may be adapted to operate in accordance with a flexible, digital approach. This means that there may be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Last Updated: 10 May 2024