Programme/Approved Electives for 2026/27
None
Available as a Free Standing Elective
No
Drawing on business-related themes, this module will help Keele Business School students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of classes, workshops, assignments, online and practical tasks, students will improve their ability to write a range of academic genres. Students will also develop the skills necessary to prepare and deliver academic presentations and take part in seminars. You will improve and develop transferable academic skills that can help you to succeed not only in this module, but also in your other business modules or future career.
Aims
To develop academic communication skills, primarily in reading and writing, with some development of academic English vocabulary and language structures, for use on other modules across Keele Business School.
Intended Learning Outcomes
Utilise appropriate language to express business-related concepts in English in clear and accurate writing: 1,2Research, prepare and deliver a presentation on a business-related topic: 1Respond to unprepared questions in relation to the presentation topic: 1Write in an academic style, cite sources accurately and produce a bibliography: 1,2Read, extract relevant information, summarise, paraphrase, synthesise and reformulate information from business-related academic texts: 1,2
44 hours contact time in class or tutorials63 hours - asynchronous online learning, coursework43 hours - assessment preparation
Open only to non-native speakers of English by recommendation of the Language Centre. Barred combinations: any other ENL- module (English Language module) in the same academic year.
Description of Module Assessment
1: Presentation weighted 50%Poster PresentationStudents must individually create a poster (up to 500 words, +/- 10%) that effectively communicates a business-related topic. They will present their poster to a live audience (4-5 minutes, equivalent to 1000 words, +/- 10%) and respond to questions from the audience (4-5 minutes). Through this assessment, students will demonstrate their ability to communicate, synthesise and organise relevant information and present it in a visually engaging way in line with academic style and conventions.
2: Assignment weighted 50%Writing TaskStudents must produce a written piece of work of up to 1000 words ( +/- 10%) to demonstrate their ability to produce an original, concise and coherent piece of academic writing relevant to written academic texts or written business genres and in line with academic style and conventions. Examples may include introductions, conclusions, body paragraphs, discussion of literature, recommendations, limitations, proposals.