Programme/Approved Electives for 2022/23
None
Available as a Free Standing Elective
No
This module focuses on the strategic challenges confronting firms both within the firms and externally in the global economy. In particular, the objective of this module is to have a deep understanding of the question "what determines the success and failure of firms that compete in the global marketplace". Relevant theories and analytical tools concerning the formulation and implementation of strategy will be covered.
Aims
- To develop in-depth knowledge of firm-level international strategy formulation and implementation. - To develop knowledge and skills of performing deep analysis underpinning international strategic decisions.
Talis Aspire Reading ListAny reading lists will be provided by the start of the course.http://lists.lib.keele.ac.uk/modules/man-40116/lists
Intended Learning Outcomes
Critically evaluate theories underpinning international strategic decisions: 1,2Analyze the role of internal organization components and external environment elements in international strategic formulation and implementation: 1,2Demonstrate ways to apply theories and skills to solve real-world problems: 1,2
22 hours lectures and seminars50 hours lecture and seminar preparation78 hours self-study and assessment preparation
Description of Module Assessment
1: Assignment weighted 50%A written assignment of 2000 wordsStudents will be required to write an assignment on a topic provided, demonstrating in-depth understanding of the relevant theories and concepts and linking them to real-world examples.
2: Group Project weighted 50%Group project - case write-upThis group project consists of a case write-up (4000 words) and a short presentation (15 minutes, formative) summarising its main themes and findings. The students, in groups of 3-5 members, will be required to choose a firm, write a case study and a case analysis with focus on one of the questions provided by the lecturer. The firm chosen for the project has to be agreed by the lecturer prior to the commencement of the project. Marks on the project will be subject to student peer assessment. Specifically, members of a group will receive the same mark in principle; in the cases that some members of the group have made exceptionally significant contribution or have not contributed satisfactorily, according to peer review results, they may receive 5% or more bonus or penalty.