Programme/Approved Electives for 2020/21
None
Available as a Free Standing Elective
No
This module will develop an understanding of theories and social context of entrepreneurship. It is intended to develop students' analytical skills and provide an academic grounding for students including: those considering entrepreneurship as an employment option or wishing to better understand the contemporary preoccupation with entrepreneurship
Aims
To develop an understanding of entrepreneurship with reference to finance, management and marketing.To apply these theories in real world contexts, with specific reference to small business start-ups. To help give students the ability and confidence to start a new business.
Talis Aspire Reading ListAny reading lists will be provided by the start of the course.http://lists.lib.keele.ac.uk/modules/man-40018/lists
Intended Learning Outcomes
critically appraise the role of entrepreneurship within contemporary business strategy: 2develop and appraise a business idea drawing on current ideas in management: 1evaluate aspects of enterprise culture & management knowledge: 2
24 h lecture/seminar sessions40 h essay preparation40 h research report preparation46 h independent study
Description of Module Assessment
1: Research Report weighted 50%1500 word written research reportThis research report of 1500 words will cover key areas, as addressed in the module.
2: Essay weighted 50%2000 words2,000 word essay showing the student understands the social and political context of entrepreneurship.