Management (Accounting)
Keele Management School
Faculty of Humanities and Social Sciences


Last Updated 19 September 2013

Principal Course Timetable Blocks 2


Management (Accounting) Single Honours - Level 1 Modules

Semester 1 C/O TYP ECTSCATS
ECO-10025 The British and Global Economy EP M 7.5 15
The British and Global Economy provides an introduction to the study of (institutional) economics by exploring contemporary developments in the global economy from an historical perspective. The module offers students insights into key economic concepts relating to the organisation of productive economies and examines how capitalist industrial economies developed from the industrial revolution in Britain, through the period of Empire, World War, Revolution and Depression. The module also explores the development of an international economy after World War II and how this international trading system was broken by economic crises in the 1970s, paving the way for a (neo-liberal) vision of a global economy, its extension into newly industrialised economies and China and the foundations of the current Financial Crisis. As an introduction to the module students are encourage to read: Allen, R (2011) Global Economic History: A very short introduction, Oxford:OUP.
LAW-10027 Business Law EA M 7.5 15
The module aims to develop an understanding of the legal framework that informs contemporary business practice (organisation and transactions). The module focuses on key cases and legal principles in contract law and on central issues in corporate governance as reflected in the Companies Act 2006. It is designed as an introduction to the legal issues and legal skills which are important in a business context, and provides an interesting opportunity to explore a core area in contemporary professional services markets. This module uses a combination of lectures and tutorials, formative and summative assessment to develop a range of transferable abilities and skills: reflective, critical and analytic abilities, essay writing, problem solving and legal research skills.
MAN-10015 Accounting Principles C M 7.5 15
This module introduces students to the fundamental concepts and key techniques of accounting. Students will develop a knowledge and understanding of the basic principles of accounting, providing them with key transferable employability skills. The module syllabus includes income statements, balance sheets and budgeting. It is delivered through weekly lectures and student-centred tutorials..
MAN-10018 Management in Context C M 7.5 15
The market place for goods and services has become increasingly dynamic and competitive. Rather than static models of what it means to be a manager we need individuals who can think critically about managing and organizations and what work means for those who are employed in organizations. Management in Context provides the first step in developing such an understanding of management by locating managers within a wider historical, economic, political and sociological context.
MAN-10020 Markets and Hierarchies C M 7.5 15
Markets and Hierarchies studies the economic context in which organisations operate. The module describes and analyses the behaviour of the different economic agents which participate in product, labour and capital markets and the way in which their behaviour impacts on the structure and operations of businesses and other organisations.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
Semester 2 C/O TYP ECTSCATS
ECO-10023 Quantitative Methods EP M 7.5 15
This module is designed especially to cater for the needs of students taking the Principal Economics, Principal Finance or Accounting and Finance Single Honours programme, and is structured to assist them in understanding the technical and quantitative aspects of the subject. No prior knowledge, above basic school maths, is assumed. The module will introduce and develop students&© understanding of a range of statistical and mathematical methods and techniques. These include basic descriptive statistics (measures of central tendency and dispersion), correlation and interdependence, bivariate regression, linear algebra and functions, solving linear simultaneous equations, basic calculus including the notion of the margin and differentiation, maxima and minima.
HRM-10007 Foundations of Human Resource Management C M 7.5 15
This introductory module allows students to test their wish to study HRM in years 2 and 3. For those who do not continue, it will offer a grounding in the elements of HRM a key function of business and management. For those who do continue, the module indicates the areas of future study, and outlines key thinking in HRM. It addresses individual and collective issues, and lays the groundwork for the understanding of the key theoretical bases, which will underpin the future study.
~ MAN-10016 Financial and Management Accounting EP M 7.5 15
The module builds on foundational knowledge acquired in a prior module entitled 'Accounting Principles'. It develops knowledge in financial and management accounting which will facilitate student progression through a professionally accredited undergraduate programme in accounting and finance or an accounting pathway. The module includes the development of skills in the preparation and analysis of key financial statements and the development of problem solving skills in management accounting. Students who are awarded a degree in the areas of accounting and finance will have acquired skills relevant to developing a successful career in accounting, finance or financial management.
MAN-10017 Globalisation C C 7.5 15
This module will introduce first year students to a rounded, critical appreciation of the globalisation debate. It considers the arguments relating to economic, social, political, technological and cultural processes of globalisation and critically explores the roles that global organisations play in promoting or resisting globalisation. The module will discuss what globalisation is, how we might understand and explain it, when it began, how it has occurred, and what social, political, economic, cultural and technological impact it has had on individuals and societies. The module will be taught by blending formal and informal methods of communication, aiming to create a learning environment for students to express their views, reflections and insights through diverse analytical and creative modes of communication.
MAN-10019 Marketing Principles C M 7.5 15
This course seeks to introduce and develop a general understanding of the key concepts, tools and theories of relevance to marketers today. Marketing has become recognised as a vital ingredient of business in many different sectors. The contexts in which marketing will be considered in this module will range from consumer marketing through to services marketing, business-to-marketing, social marketing and not-for-profit marketing. The module will start by examining the history and philosophy of the marketing concept and the basic principles of marketing management and strategy. It will consider aspects of buyer behaviour, marketing research and the marketing mix, extending to the services marketing mix. The increasing sensitivity of consumers to ethical issues also leads to the consideration of the social impact of marketing, and ethical approaches to marketing.

Management (Accounting) Single Honours - Level 2 Modules

Semester 1 C/O TYP ECTSCATS
CHI-90003 Chinese 3 EP M 7.5 15
This module will develop students' Chinese language communication skills, enabling them to speak, listen, read, and write in carrying out simple and routine tasks they are likely to encounter in socialising, living, studying or travelling in Chinese. Functions and topics such as giving descriptions of events and places, talking about impressions, presenting and receiving gifts, making social arrangements will be covered. Students will also become familiar with some aspects of cultural specific behaviour.
~ ECO-20042 Introduction to Econometrics EP M 7.5 15
This module is designed especially to cater for the needs of students taking the Principal Economics, Business Economics Single Honours, Principal Finance or Accounting and Finance Single Honours programme, and is structured to assist them in understanding the technical and quantitative aspects of the subject. The module will introduce and develop students understanding of econometrics and the use of statistical methods to investigate selected economic and financial issues (e.g. consumption functions, household labour supply, CAPM)
~ MAN-20049 Cost and Management Accounting C M 7.5 15
This module draws on the knowledge, understanding and capabilities acquired by students in the Accounting Principles and Financial &Management Accounting modules. It is intended to develop their knowledge and understanding of cost and management accounting techniques with regard to forecasting, budgeting, costing and investment appraisal. By the end of the module, students should be able to apply the principles of costing in relevant practical situations, apply management accounting principles in planning and control scenarios and be aware of limitations in cost and management accounting techniques.
MAN-20054 Taxation C M 7.5 15
This module will introduce students to the context and operations of the U.K. tax system. It will include developing knowledge of V.A.T. and National Insurance contributions and the preparation of income tax, chargeable gains and corporation tax computations, and tax planning. It will prepare students for further studies in accounting and it will also provide transferable skills. It aims to develop a number of graduate attributes including problem solving, research skills, critical evaluation, teamwork and leadership skills. It aims to develop knowledge and skills to obtain exemptions from professional accounting examinations.
MAN-20055 Organisational Behaviour EP M 7.5 15
This module introduces the fundamental concepts, theories and approaches to the study of human behaviour in organizations. The course analyses classical theory including the Taylorist and Human Relations approaches to Organisational Behaviour, and then describes more recent trends such as labour process and post structuralist analysis. Key topics such as motivation, politics, leadership and gender and organisations are addressed. As a theory driven course organisational behaviour also considers how the relationship between the organization and its environment affects organizational culture and its members. Throughout the emphasis is firmly upon the human dimension of the organization and the organizing process, drawing on a wide range of social science research.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
~ ENL-90004 Academic English for Business Students ( 2) EA M 7.5 15
Drawing on academic business themes and materials, these sessions will provide opportunities for students to further develop their writing, reading and verbal communication skills. Through a series of lectures, workshops, assignments, on-line and practical tasks, students will improve their ability to: • Summarise, paraphrase and synthesise information from a variety of sources • Cite sources accurately and write a bibliography • Gather, interpret and report on data • Identify authorial stance and read critically • Write in an appropriate style • Engage in academic discussion • Prepare and deliver business presentations
Semester 2 C/O TYP ECTSCATS
CHI-90004 Chinese 4 EP M 7.5 15
This module will further develop students, Chinese language communication skills, enabling them to speak, listen, read, and write in order to carry out routine tasks they are likely to encounter in socialising, living, studying or travelling in China. Functions and topics covered will include: giving and understanding directions, making polite requests, asking for permission, discussing family and educational background in more detail, expressing likes and dislikes as well as wishes and discussing travel itinerary and future plans. Students will also become familiar with aspects of contemporary Chinese culture and society through audio-visual materials and texts.
MAN-20051 Intermediate Financial Accounting C M 7.5 15
The module builds on the knowledge acquired in the two prior accounting modules: Accounting Principles and Financial and Management Accounting. It is designed as an intermediate study of financial accounting considering international financial reporting. The module provides students with the knowledge and skills to help them apply current accounting standards, and critically appraise the underlying concepts and financial reporting methods. This module uses a combination of lectures and tutorials, formative and summative assessment to develop a range of transferable abilities and skills: reflective, critical and analytic abilities, essay writing, problem solving and accounting research skills. Students who are awarded a degree in the areas of accounting and finance will have acquired skills relevant to developing a successful career in accounting, finance or financial management.
MAN-20052 Green Accounting EP C 7.5 15
This module aims to give students an understanding and knowledge of the nature, purpose and scope of alternative mechanisms of corporate accountability. The aim is to provide students with an understanding of the relationship between corporate performance, accountability, and ethical, social and environmental impact, and to acquire the knowledge to critically appraise ethical, social and environmental reports and recognize their limitations; to understand the basis and objectives for Eco audits as an independent validation process.
MAN-20057 Corporate Social Responsibility C M 7.5 15
The aim of the module is to provide critical understanding about the changing relationship between business and society in the context of globalisation. This course provides a broad introduction to and an opportunity to deliberate upon some of the ethical challenges which firms encounter, and to examine the theoretical frameworks available in order to resolve or discuss these challenges.

Management (Accounting) Single Honours - Level 3 Modules

Semester 1 C/O TYP ECTSCATS
MAN-30041 Advanced Financial Reporting C M 7.5 15
The module is designed as an advanced study of financial accounting considering international financial reporting. The module provides students with the knowledge and skills to apply current accounting standards, and critically appraise the underlying concepts and financial reporting methods. Students will also acquire knowledge and understanding of the complex theoretical frameworks applied in the financial reporting. The module uses a combination of lectures and tutorials, formative and summative assessment to develop a range of transferable abilities and skills: reflective, critical and analytic abilities, essay writing, problem solving and accounting research skills.
MAN-30045 Management Accounting C M 7.5 15
This module will develop the knowledge and understanding of management accounting concepts and techniques acquired in the Level 2 module: Cost and Management Accounting. Students will learn to apply key principles and techniques of management accounting to decision making situations. These include: Multiple breakeven charts and profit volume charts. Decisions involving limiting factors. External pricing decisions. Internal charging and transfer pricing. Relevant costs for decision making. Risk, uncertainty and sensitivity. Advanced aspects of investment appraisal. Behavioural and social aspects of management accounting. In addition, students will acquire knowledge to critically appraise the nature of decision making and evaluate the roles of accounting in decision making. The module aims to develop knowledge and skills to obtain exemptions from professional accounting examinations. Transferable skills and graduate attributes will be fostered.
MAN-30048 Business Strategy EP M 7.5 15
Strategy is commonly considered to be at the very pinnacle of management topics because well-founded strategies give purpose, focus and structure to all other business activity. By contrast, a weak strategy not only fails an organisation's staff, customers and investors but also threatens the suppliers, communities and regions in which the organisation conducts its business. Yet in today's rapidly evolving world of opportunities there is no golden rule or theory for a successful business, institutional or industry strategy. Given this challenge, the module offers students the opportunity to learn from the strategic successes and failures of well known private firms and public institutions. As students gain detailed understandings of strategy, they are helped to develop sophisticated analytical thinking, confidence and work-relevant transferabe skills in this most important subject.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
~ ENL-90004 Academic English for Business Students ( 2) EA M 7.5 15
Drawing on academic business themes and materials, these sessions will provide opportunities for students to further develop their writing, reading and verbal communication skills. Through a series of lectures, workshops, assignments, on-line and practical tasks, students will improve their ability to: • Summarise, paraphrase and synthesise information from a variety of sources • Cite sources accurately and write a bibliography • Gather, interpret and report on data • Identify authorial stance and read critically • Write in an appropriate style • Engage in academic discussion • Prepare and deliver business presentations
Semester 2 C/O TYP ECTSCATS
ECO-30043 Economic and Business Forecasting - ISP O C 7.5 15
The ability to analyse quantitative information and produce and evaluatate forecasts is a highly prized skill in business and industry. This module is designed to familiarize you with a variety of methods and techniques used for forecasting economic and business data and their use in economic and business decision-making. The module will consider, in turn, applications and merits of various smoothing methods, time series decomposition, univariate time series and structural modelling forecasting methods. Methods of forecast evaluation will also be examined. The module is hands-on and students will learn how to apply the various forecasting techniques using real data. The module will develop further IT skills associated with the use of Stata and other software packages. Module assessment is based upon completion of a report comprising of three forecasts produced independently.
~ ENL-90005 Advanced Business English Communication EA C 7.5 15
In this highly competitive climate you need something to set you apart from others. This module will provide you with the specialist language and professional communication skills you will require if you wish to pursue a career in business. This highly practical module will build upon and complement your existing language skills by working on themes such as negotiating strategies and presenting visual information. Revision of essential grammatical structures and functional areas of language as well as building a subject-specific bank of key words will provide you with the confidence to engage fluently and competently in a variety of business contexts.
MAN-30038 Corporate Governance C M 7.5 15
The issue of how to improve the way in which organisations are managed in terms of their obligations to their various stakeholders has been salient for some time, in the wake of a series of 'accounting scandals'. This module considers the issues around corporate governance from both theoretical and practical perspectives and examines the relationship between corporate governance and internal audit. The aim is to build on the knowledge and understanding acquired in previous modules, particularly in financial accounting and reporting, and in the Audit Framework module.
MAN-30039 The Audit Framework C M 7.5 15
This module draws upon knowledge, understanding and capabilities derived from study of previous business law, financial accounting and reporting modules in the accounting programmes. It develops knowledge and understanding of the roles of the external and internal auditor, the regulatory framework and the theory and practice of external and internal audit. Key techniques in auditing will be introduced. By the end of the module, students should appreciate the need for and and nature of the audit process. This will apply to both external and internal audit, in the private and public sectors. They will also have developed a critical awareness of the roles of auditors within organisations and society.
MAN-30046 Advanced Management Accounting C M 7.5 15
This module draws on the knowledge, understanding and capabilities acquired by students on the Cost &Management Accounting and Management Accounting modules. It is intended to develop their knowledge and understanding of advanced management accounting concepts and techniques with regard to budgeting, costing, investment appraisal and performance evaluation; particularly at the strategic level. By the end of the module, students should be able to apply the principles of management accounting in respect of issues at the forefront of current research and debate.They will also be able to demonstate an understanding of the uses and limitations of advanced management accounting techniques.
MAN-30059 New Business Plan - ISP O C 7.5 15
In this module, students will gain first hand experience of initiating, setting up and managing a new business venture. The module is ultimately designed to improve student employability and to widen career choice. Emphasis is placed upon the development of business skills, occupational awareness of new venture start up, self employment and the small business sector. In teams, students will endeavour to discuss, plan and share ideas about managing an enterprise effectively within relevant legislation and regulations, involving the development of systems and procedures for operating the enterprise and their implementation in practice. Individually, students shall identify and evaluate their own skill development and learning in relation to set criteria In addition to formal lectures and seminars facilitated by academic members of staff, advice and support will be available from external business advisors.

Management (Business Management) Single Honours - Level 1 Modules

Semester 1 C/O TYP ECTSCATS
ECO-10025 The British and Global Economy EP M 7.5 15
The British and Global Economy provides an introduction to the study of (institutional) economics by exploring contemporary developments in the global economy from an historical perspective. The module offers students insights into key economic concepts relating to the organisation of productive economies and examines how capitalist industrial economies developed from the industrial revolution in Britain, through the period of Empire, World War, Revolution and Depression. The module also explores the development of an international economy after World War II and how this international trading system was broken by economic crises in the 1970s, paving the way for a (neo-liberal) vision of a global economy, its extension into newly industrialised economies and China and the foundations of the current Financial Crisis. As an introduction to the module students are encourage to read: Allen, R (2011) Global Economic History: A very short introduction, Oxford:OUP.
LAW-10027 Business Law EA M 7.5 15
The module aims to develop an understanding of the legal framework that informs contemporary business practice (organisation and transactions). The module focuses on key cases and legal principles in contract law and on central issues in corporate governance as reflected in the Companies Act 2006. It is designed as an introduction to the legal issues and legal skills which are important in a business context, and provides an interesting opportunity to explore a core area in contemporary professional services markets. This module uses a combination of lectures and tutorials, formative and summative assessment to develop a range of transferable abilities and skills: reflective, critical and analytic abilities, essay writing, problem solving and legal research skills.
MAN-10015 Accounting Principles C M 7.5 15
This module introduces students to the fundamental concepts and key techniques of accounting. Students will develop a knowledge and understanding of the basic principles of accounting, providing them with key transferable employability skills. The module syllabus includes income statements, balance sheets and budgeting. It is delivered through weekly lectures and student-centred tutorials..
MAN-10018 Management in Context C M 7.5 15
The market place for goods and services has become increasingly dynamic and competitive. Rather than static models of what it means to be a manager we need individuals who can think critically about managing and organizations and what work means for those who are employed in organizations. Management in Context provides the first step in developing such an understanding of management by locating managers within a wider historical, economic, political and sociological context.
MAN-10020 Markets and Hierarchies C M 7.5 15
Markets and Hierarchies studies the economic context in which organisations operate. The module describes and analyses the behaviour of the different economic agents which participate in product, labour and capital markets and the way in which their behaviour impacts on the structure and operations of businesses and other organisations.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
Semester 2 C/O TYP ECTSCATS
ECO-10023 Quantitative Methods EP M 7.5 15
This module is designed especially to cater for the needs of students taking the Principal Economics, Principal Finance or Accounting and Finance Single Honours programme, and is structured to assist them in understanding the technical and quantitative aspects of the subject. No prior knowledge, above basic school maths, is assumed. The module will introduce and develop students&© understanding of a range of statistical and mathematical methods and techniques. These include basic descriptive statistics (measures of central tendency and dispersion), correlation and interdependence, bivariate regression, linear algebra and functions, solving linear simultaneous equations, basic calculus including the notion of the margin and differentiation, maxima and minima.
HRM-10007 Foundations of Human Resource Management C M 7.5 15
This introductory module allows students to test their wish to study HRM in years 2 and 3. For those who do not continue, it will offer a grounding in the elements of HRM a key function of business and management. For those who do continue, the module indicates the areas of future study, and outlines key thinking in HRM. It addresses individual and collective issues, and lays the groundwork for the understanding of the key theoretical bases, which will underpin the future study.
~ MAN-10016 Financial and Management Accounting EP M 7.5 15
The module builds on foundational knowledge acquired in a prior module entitled 'Accounting Principles'. It develops knowledge in financial and management accounting which will facilitate student progression through a professionally accredited undergraduate programme in accounting and finance or an accounting pathway. The module includes the development of skills in the preparation and analysis of key financial statements and the development of problem solving skills in management accounting. Students who are awarded a degree in the areas of accounting and finance will have acquired skills relevant to developing a successful career in accounting, finance or financial management.
MAN-10017 Globalisation C C 7.5 15
This module will introduce first year students to a rounded, critical appreciation of the globalisation debate. It considers the arguments relating to economic, social, political, technological and cultural processes of globalisation and critically explores the roles that global organisations play in promoting or resisting globalisation. The module will discuss what globalisation is, how we might understand and explain it, when it began, how it has occurred, and what social, political, economic, cultural and technological impact it has had on individuals and societies. The module will be taught by blending formal and informal methods of communication, aiming to create a learning environment for students to express their views, reflections and insights through diverse analytical and creative modes of communication.
MAN-10019 Marketing Principles C M 7.5 15
This course seeks to introduce and develop a general understanding of the key concepts, tools and theories of relevance to marketers today. Marketing has become recognised as a vital ingredient of business in many different sectors. The contexts in which marketing will be considered in this module will range from consumer marketing through to services marketing, business-to-marketing, social marketing and not-for-profit marketing. The module will start by examining the history and philosophy of the marketing concept and the basic principles of marketing management and strategy. It will consider aspects of buyer behaviour, marketing research and the marketing mix, extending to the services marketing mix. The increasing sensitivity of consumers to ethical issues also leads to the consideration of the social impact of marketing, and ethical approaches to marketing.

Management (Business Management) Single Honours - Level 2 Modules

Semester 1 C/O TYP ECTSCATS
MAN-20050 Social Theory at Work C M 7.5 15
This module approaches organisation from a sociological, rather than a psychological or economic perspective. As a subject, sociology is concerned primarily with the conduct of society, how things work and what relations are created both at the institutional level and at the level of everyday interaction. Sociologists love to question how society is organised and structured through its institutions. And they go on to ask how we, as organisational participants as well as employees at work, are organised by, and disciplined through, the institutions that we create collectively in our everyday practices. In trying to understand how institutions work, Social Theory at Work pays close attention to how people express themselves in terms of their social relations. Rather than study the behaviour of individuals per se, what is examined is how we affect each other interactively, either through action or accounts. Interest extends to the more familiar forms of organisation, such as family, class, community and group, as well as to more formal networks, such as partnerships, cohorts, professions, business associations and other forms of strategic alliance. The module focuses on how institutions help create, reproduce and regulate order and following that, how power is exercised, distributed and resisted. The module seeks to examine these issues through covering debates over social theory at work.
MAN-20055 Organisational Behaviour C M 7.5 15
This module introduces the fundamental concepts, theories and approaches to the study of human behaviour in organizations. The course analyses classical theory including the Taylorist and Human Relations approaches to Organisational Behaviour, and then describes more recent trends such as labour process and post structuralist analysis. Key topics such as motivation, politics, leadership and gender and organisations are addressed. As a theory driven course organisational behaviour also considers how the relationship between the organization and its environment affects organizational culture and its members. Throughout the emphasis is firmly upon the human dimension of the organization and the organizing process, drawing on a wide range of social science research.
MAN-20056 Critical Perspectives on Management Research EP C 7.5 15
The module introduces students to essential elements of the research process, focusing upon the methodological and theoretical approaches used in management research. The module expects students to adopt a critical approach to reading published research, examining the strengths and weaknesses of different approaches to research design and the research process and to the dissemination of research. In particular students will consider the extent to which contextual demands and constraints upon research processes are dealt with by researchers and, through assessments will be encouraged to critique existing research and design an indicative research project.
MAN-20061 Understanding the Consumer EP M 7.5 15
This module introduces students to the study of consumer behaviour. The various determinants of behaviour are examined and the applications of theory are considered and critiqued. The primary aim is to provide students with an understanding of consumer behaviour and an understanding of how this knowledge can be used to inform commercial decisions. Emphasis is placed on the ability to critically appraise various theories and synthesise concepts and theories during the process of application to management problems. At the end of this unit, students will understand the psychological and social influences exercised upon consumers' behaviour, and be able to identify the strategic and managerial implications associated with consumer behaviour.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
~ ENL-90004 Academic English for Business Students ( 2) EA M 7.5 15
Drawing on academic business themes and materials, these sessions will provide opportunities for students to further develop their writing, reading and verbal communication skills. Through a series of lectures, workshops, assignments, on-line and practical tasks, students will improve their ability to: • Summarise, paraphrase and synthesise information from a variety of sources • Cite sources accurately and write a bibliography • Gather, interpret and report on data • Identify authorial stance and read critically • Write in an appropriate style • Engage in academic discussion • Prepare and deliver business presentations
Semester 2 C/O TYP ECTSCATS
MAN-20053 Operations and Quality Management C M 7.5 15
This module will introduce students to key concepts and issues in quality management. Students will be encouraged to critically analyse and evaluate concepts and techniques within specific organizational contexts through topical, real life examples. Particular emphasis will be placed on different perspectives of quality and why it is crucial to organisational success.
MAN-20057 Corporate Social Responsibility C M 7.5 15
The aim of the module is to provide critical understanding about the changing relationship between business and society in the context of globalisation. This course provides a broad introduction to and an opportunity to deliberate upon some of the ethical challenges which firms encounter, and to examine the theoretical frameworks available in order to resolve or discuss these challenges.

Management (Business Management) Single Honours - Level 3 Modules

Semester 1 C/O TYP ECTSCATS
~ MAN-30036 Leading, Change and Entrepreneurship O C 7.5 15
Even though leadership is probably one of the most used words, the concept of leadership itself has been subjected to decades of discussion and research with little agreement about what we are actually discussing. Leadership is seen as closely aligned to entrepreneurship and many governments in the developed West as elsewhere have articulated the need for increased entrepreneurial activity as a salvation to economic ills. Entrepreneurship in the UK, advanced not least by the British government and other agencies, encourages enterprise and innovation. For example, the Department of Trade and Industry (DTI) claims to: `Promote enterprise, innovation and increased productivity $ú in particular by encouraging successful business start-ups, and by increasing the capacity of business including SME&©s to grow, to invest, to develop skills, to adopt best practice$ö [it is] UK policy to promote enterprise$öand is seen to be of key importance in terms of employment, and wealth creation, and poverty alleviation.&©&©(DTI Website, www.dti.gov.uk/). This is especially the case with respect to target groups (e.g women) or geographical regions, who are depicted as representing a hitherto largely $ùuntapped&© resource for future economic growth and development. The OECD claims that the growth and presence of entrepreneurs in SMEs is increasingly important to the global economy. Similarly, in the United States, `the concept of micro-enterprise has been widely praised in the public and private sectors as, one of the hottest anti-poverty strategies&© . Agreement seems to be limited to the fact that we are talking about something important. While the concept of leading might suggest that someone is doing the leading, the concept of leadership has been constructed over the years to encompass a much wider meaning: leadership may be considered as the process of influencing the activities of an organized group in its efforts toward goal setting and goal achievement, or the the $ùmanagement of meaning&©. The necessity for creativity and entrepreneurship on the part of leaders has been thoroughly documented in much mainstream literature. In this module, we reflect upon leadership and entrepreneurship in the light of contemporary developments and competing perspectives. Module material is supplemented by guest speakers from business and industry and students are encouraged to develop critical research and analytical skills to examine the relevance and application of leadership theory to practical workplace scenarios.
~ MAN-30036 Leading, Change and Entrepreneurship EP C 7.5 15
Even though leadership is probably one of the most used words, the concept of leadership itself has been subjected to decades of discussion and research with little agreement about what we are actually discussing. Leadership is seen as closely aligned to entrepreneurship and many governments in the developed West as elsewhere have articulated the need for increased entrepreneurial activity as a salvation to economic ills. Entrepreneurship in the UK, advanced not least by the British government and other agencies, encourages enterprise and innovation. For example, the Department of Trade and Industry (DTI) claims to: `Promote enterprise, innovation and increased productivity $ú in particular by encouraging successful business start-ups, and by increasing the capacity of business including SME&©s to grow, to invest, to develop skills, to adopt best practice$ö [it is] UK policy to promote enterprise$öand is seen to be of key importance in terms of employment, and wealth creation, and poverty alleviation.&©&©(DTI Website, www.dti.gov.uk/). This is especially the case with respect to target groups (e.g women) or geographical regions, who are depicted as representing a hitherto largely $ùuntapped&© resource for future economic growth and development. The OECD claims that the growth and presence of entrepreneurs in SMEs is increasingly important to the global economy. Similarly, in the United States, `the concept of micro-enterprise has been widely praised in the public and private sectors as, one of the hottest anti-poverty strategies&© . Agreement seems to be limited to the fact that we are talking about something important. While the concept of leading might suggest that someone is doing the leading, the concept of leadership has been constructed over the years to encompass a much wider meaning: leadership may be considered as the process of influencing the activities of an organized group in its efforts toward goal setting and goal achievement, or the the $ùmanagement of meaning&©. The necessity for creativity and entrepreneurship on the part of leaders has been thoroughly documented in much mainstream literature. In this module, we reflect upon leadership and entrepreneurship in the light of contemporary developments and competing perspectives. Module material is supplemented by guest speakers from business and industry and students are encouraged to develop critical research and analytical skills to examine the relevance and application of leadership theory to practical workplace scenarios.
~ MAN-30040 Identity, Culture & Organisation O M 7.5 15
In seeking to understand the workings of contemporary institutions, it is vital to grasp the deeply complex webs of relations taking place daily beneath the tropes of culture and identity. This module will help student learners to get a firm grasp of the strengths and limits of managerial intervention. The possibilities for colonisation, on the one part, and resistance, on the other, are extensive. For example, whenever managers try to play a heightened role today in both configuring and constraining relations of identity, this creates new issues over democracy and personhood. However, an appreciation of the multiplicities that beset identity, alongside greater insight into the folds within organisational work more generally, also helps suggest why culture change usually proves so difficult to pull off. The module is structured around weekly discussion. This is based on key studies that capture the lived reality of working in organisations. These readings also help students understand what is accomplished over time without formal intervention. For instance, much day-to-day organisation is created without any managerial input or direction. The first line of discussion opens up the main perspectives that co-exist about culture. The point is not to set one approach above the other, but to grasp how the analytics of each perspective capture different aspects of culture. The issue is not whether one understanding of culture, say, is more pure or more real. It is to ask what work culture does; and, further, to see what kinds of relations are made possible by different aspects. For example, can large corporations sustain claims about their being a family? The second line of discussion develops these ideas in ways that highlight the everyday creation and reproduction of identities. Thinking about the issues here will help students understand how power gets materialised, circulated and sustained. For instance, power may be exercised less through formal channels of authority and more through the making and negating of identity. The question to ask is: How do identities count? To whom are identities made visible? And, especially, when?
~ MAN-30040 Identity, Culture & Organisation EP M 7.5 15
In seeking to understand the workings of contemporary institutions, it is vital to grasp the deeply complex webs of relations taking place daily beneath the tropes of culture and identity. This module will help student learners to get a firm grasp of the strengths and limits of managerial intervention. The possibilities for colonisation, on the one part, and resistance, on the other, are extensive. For example, whenever managers try to play a heightened role today in both configuring and constraining relations of identity, this creates new issues over democracy and personhood. However, an appreciation of the multiplicities that beset identity, alongside greater insight into the folds within organisational work more generally, also helps suggest why culture change usually proves so difficult to pull off. The module is structured around weekly discussion. This is based on key studies that capture the lived reality of working in organisations. These readings also help students understand what is accomplished over time without formal intervention. For instance, much day-to-day organisation is created without any managerial input or direction. The first line of discussion opens up the main perspectives that co-exist about culture. The point is not to set one approach above the other, but to grasp how the analytics of each perspective capture different aspects of culture. The issue is not whether one understanding of culture, say, is more pure or more real. It is to ask what work culture does; and, further, to see what kinds of relations are made possible by different aspects. For example, can large corporations sustain claims about their being a family? The second line of discussion develops these ideas in ways that highlight the everyday creation and reproduction of identities. Thinking about the issues here will help students understand how power gets materialised, circulated and sustained. For instance, power may be exercised less through formal channels of authority and more through the making and negating of identity. The question to ask is: How do identities count? To whom are identities made visible? And, especially, when?
MAN-30048 Business Strategy C M 7.5 15
Strategy is commonly considered to be at the very pinnacle of management topics because well-founded strategies give purpose, focus and structure to all other business activity. By contrast, a weak strategy not only fails an organisation's staff, customers and investors but also threatens the suppliers, communities and regions in which the organisation conducts its business. Yet in today's rapidly evolving world of opportunities there is no golden rule or theory for a successful business, institutional or industry strategy. Given this challenge, the module offers students the opportunity to learn from the strategic successes and failures of well known private firms and public institutions. As students gain detailed understandings of strategy, they are helped to develop sophisticated analytical thinking, confidence and work-relevant transferabe skills in this most important subject.
MAN-30063 Strategic Marketing Management EP M 7.5 15
This module comprises marketing strategy which together provides a foundation in strategic thought. The strategic marketing element is taught at two levels. Firstly, it is approached from the perspective of the meaning of strategy and of the role of strategic thinking in management. The foundation of the programme is therefore the concept of strategy (and in particular, the future oriented nature of strategic processes). Secondly, the strategy concept is applied in the customer / marketing context in terms of strategic marketing management - that is, the strategic processes involved in customer / market selection and subsequent servicing of these markets in a given competitive environment. The strategic aspects of marketing processes relate to fundamental organizational concerns such as survival, resource allocation, customer responsiveness, flexibility and reputation. They should therefore be of primary concern to the student of marketing. The module also aids linkage between the theoretical programmes of the first two years with the more application-based approaches of third year.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
~ ENL-90004 Academic English for Business Students ( 2) EA M 7.5 15
Drawing on academic business themes and materials, these sessions will provide opportunities for students to further develop their writing, reading and verbal communication skills. Through a series of lectures, workshops, assignments, on-line and practical tasks, students will improve their ability to: • Summarise, paraphrase and synthesise information from a variety of sources • Cite sources accurately and write a bibliography • Gather, interpret and report on data • Identify authorial stance and read critically • Write in an appropriate style • Engage in academic discussion • Prepare and deliver business presentations
Semester 2 C/O TYP ECTSCATS
~ ENL-90005 Advanced Business English Communication EA C 7.5 15
In this highly competitive climate you need something to set you apart from others. This module will provide you with the specialist language and professional communication skills you will require if you wish to pursue a career in business. This highly practical module will build upon and complement your existing language skills by working on themes such as negotiating strategies and presenting visual information. Revision of essential grammatical structures and functional areas of language as well as building a subject-specific bank of key words will provide you with the confidence to engage fluently and competently in a variety of business contexts.
~ HRM-30032 Strategic Human Resource Management EP C 7.5 15
This module offers students a critical overview of the nature of contemporary HRM. It will familiarise students with new methods and ideas of work organisation and the management of labour. It examines the impact of these developments on the employment relationship, and seeks explanations though an analysis of global economic pressures. The module covers concepts and issues that also have relevance for other management related disciplines and practices such as logistics, operations and marketing.
~ MAN-30037 Managing Diversity EP 7.5 15
The concept and practice of managing diversity is highly significant in the USA and is gaining considerable momentum elsewhere. While criticisms of the movement are many, other commentators see it as a necessary economic and social strategy set against a background of entrenched economic decline, globalisation of markets and successive waves of deregulation. For example, whilst many organisations see managing diversity as a means of tapping into broader global and consumer markets, governments promote the management of diversity as a means of ensuring that employers implement anti-discriminatory legislation. The module considers these (and others) as stakeholders in managing diversity and explores competing perspectives. The Managing Diversity module addresses these developments through studying the following topics: what does it mean to manage diversity in organisations?; work and caring; gendered concepts of work; the social construction of race; sexuality in organisations; issues of disability and age at work; implementing change. In addition to the the existing literature, course materials will utilise the lecturer's own research on diversity in organisations and this will be complemented by guest speakers where appropriate.
MAN-30042 Ethnography - ISP O C 7.5 15
This module provides students undertaking the Business Management single and dual honours programmes with the opportunity to undertake ethnography for their independent study project. Ethnographic modes of study involve the researcher participating in the daily lives of those they seek to research; it is an immersive form of research that involves direct and sustained contact with those we seek to research. Ethnographic writing is marked out by its in-depth descriptions of settings and events as they happy in local context. This introduction to ethnography has two primary aims. Firstly, the module seeks to provide a broad introductory framework for understanding ethnographic techniques of investigation. Ethnography as a research practice is contextualized in the wider debates surrounding the conduct of social science research in general. In particular the course focuses upon organizational ethnographies, and a variety of ethnographic accounts are debated, explored and critiqued. Secondly, the module seeks to provide an introduction to the practice of conducting ethnography; course members will be required to undertake their own ethnographic enquires and present these to other course members. Key debates surrounding the practice of ethnography will be critically engaged with.
~ MAN-30047 Contemporary Issues in Management C C 7.5 15
This module seeks to strengthen student knowledge of management and organisations. It emphasises a critical approach and students' active participation. Students will have to draw on and reflect upon their experiences of organisations and share them with the rest of the class by formal presentation and group discussions. The module builds upon knowledge and insights gained from organisational theory and sociological approaches to human behaviour to focus on, and provide an opportunity for in depth study of, three key debates unfolding in Management Theory. This will involve the study of key texts and ideas but also require students to reflect on their own experience either at school or work/part time work in the light of illuminations and challenges highlighted by these key debates.
~ MAN-30055 International Business Strategies EP M 7.5 15
This module complements the core Business Strategy module, highlighting the implications for organisations of internationalisation and globalisation. The module is delivered in a highly interactive $ùworkshop&© format, in which students are encouraged to share understanding through group-based contemporary case studies. The role and importance of aspects such as culture and ethics are thus highlighted and addressed from both academic and practical perspectives.
MAN-30059 New Business Plan - ISP O C 7.5 15
In this module, students will gain first hand experience of initiating, setting up and managing a new business venture. The module is ultimately designed to improve student employability and to widen career choice. Emphasis is placed upon the development of business skills, occupational awareness of new venture start up, self employment and the small business sector. In teams, students will endeavour to discuss, plan and share ideas about managing an enterprise effectively within relevant legislation and regulations, involving the development of systems and procedures for operating the enterprise and their implementation in practice. Individually, students shall identify and evaluate their own skill development and learning in relation to set criteria In addition to formal lectures and seminars facilitated by academic members of staff, advice and support will be available from external business advisors.
MAN-30062 Management, Organisation and Media EP C 7.5 15
Visual media, including film are of growing significance as resources in management and organizational communication. Drawing on the latest research in this field, this module shows students both how and why media matters. By the end of this module, students will have a good understanding of how visual media influences our collective and individual perspectives of organizing, managing and other employment-related activities. By developing a critical awareness of key issues that affect audience reception, students acquire a set of highly transferable communication and creative skills that will enhance their employability in a number of different organizational contexts from the creative industries to consumer research and public relations.

Management (Human Resorce Management) Single Honours - Level 1 Modules

Semester 1 C/O TYP ECTSCATS
ECO-10025 The British and Global Economy EP M 7.5 15
The British and Global Economy provides an introduction to the study of (institutional) economics by exploring contemporary developments in the global economy from an historical perspective. The module offers students insights into key economic concepts relating to the organisation of productive economies and examines how capitalist industrial economies developed from the industrial revolution in Britain, through the period of Empire, World War, Revolution and Depression. The module also explores the development of an international economy after World War II and how this international trading system was broken by economic crises in the 1970s, paving the way for a (neo-liberal) vision of a global economy, its extension into newly industrialised economies and China and the foundations of the current Financial Crisis. As an introduction to the module students are encourage to read: Allen, R (2011) Global Economic History: A very short introduction, Oxford:OUP.
LAW-10027 Business Law EA M 7.5 15
The module aims to develop an understanding of the legal framework that informs contemporary business practice (organisation and transactions). The module focuses on key cases and legal principles in contract law and on central issues in corporate governance as reflected in the Companies Act 2006. It is designed as an introduction to the legal issues and legal skills which are important in a business context, and provides an interesting opportunity to explore a core area in contemporary professional services markets. This module uses a combination of lectures and tutorials, formative and summative assessment to develop a range of transferable abilities and skills: reflective, critical and analytic abilities, essay writing, problem solving and legal research skills.
MAN-10015 Accounting Principles C M 7.5 15
This module introduces students to the fundamental concepts and key techniques of accounting. Students will develop a knowledge and understanding of the basic principles of accounting, providing them with key transferable employability skills. The module syllabus includes income statements, balance sheets and budgeting. It is delivered through weekly lectures and student-centred tutorials..
MAN-10018 Management in Context C M 7.5 15
The market place for goods and services has become increasingly dynamic and competitive. Rather than static models of what it means to be a manager we need individuals who can think critically about managing and organizations and what work means for those who are employed in organizations. Management in Context provides the first step in developing such an understanding of management by locating managers within a wider historical, economic, political and sociological context.
MAN-10020 Markets and Hierarchies C M 7.5 15
Markets and Hierarchies studies the economic context in which organisations operate. The module describes and analyses the behaviour of the different economic agents which participate in product, labour and capital markets and the way in which their behaviour impacts on the structure and operations of businesses and other organisations.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
Semester 2 C/O TYP ECTSCATS
ECO-10023 Quantitative Methods EP M 7.5 15
This module is designed especially to cater for the needs of students taking the Principal Economics, Principal Finance or Accounting and Finance Single Honours programme, and is structured to assist them in understanding the technical and quantitative aspects of the subject. No prior knowledge, above basic school maths, is assumed. The module will introduce and develop students&© understanding of a range of statistical and mathematical methods and techniques. These include basic descriptive statistics (measures of central tendency and dispersion), correlation and interdependence, bivariate regression, linear algebra and functions, solving linear simultaneous equations, basic calculus including the notion of the margin and differentiation, maxima and minima.
HRM-10007 Foundations of Human Resource Management C M 7.5 15
This introductory module allows students to test their wish to study HRM in years 2 and 3. For those who do not continue, it will offer a grounding in the elements of HRM a key function of business and management. For those who do continue, the module indicates the areas of future study, and outlines key thinking in HRM. It addresses individual and collective issues, and lays the groundwork for the understanding of the key theoretical bases, which will underpin the future study.
~ MAN-10016 Financial and Management Accounting EP M 7.5 15
The module builds on foundational knowledge acquired in a prior module entitled 'Accounting Principles'. It develops knowledge in financial and management accounting which will facilitate student progression through a professionally accredited undergraduate programme in accounting and finance or an accounting pathway. The module includes the development of skills in the preparation and analysis of key financial statements and the development of problem solving skills in management accounting. Students who are awarded a degree in the areas of accounting and finance will have acquired skills relevant to developing a successful career in accounting, finance or financial management.
MAN-10017 Globalisation C C 7.5 15
This module will introduce first year students to a rounded, critical appreciation of the globalisation debate. It considers the arguments relating to economic, social, political, technological and cultural processes of globalisation and critically explores the roles that global organisations play in promoting or resisting globalisation. The module will discuss what globalisation is, how we might understand and explain it, when it began, how it has occurred, and what social, political, economic, cultural and technological impact it has had on individuals and societies. The module will be taught by blending formal and informal methods of communication, aiming to create a learning environment for students to express their views, reflections and insights through diverse analytical and creative modes of communication.
MAN-10019 Marketing Principles C M 7.5 15
This course seeks to introduce and develop a general understanding of the key concepts, tools and theories of relevance to marketers today. Marketing has become recognised as a vital ingredient of business in many different sectors. The contexts in which marketing will be considered in this module will range from consumer marketing through to services marketing, business-to-marketing, social marketing and not-for-profit marketing. The module will start by examining the history and philosophy of the marketing concept and the basic principles of marketing management and strategy. It will consider aspects of buyer behaviour, marketing research and the marketing mix, extending to the services marketing mix. The increasing sensitivity of consumers to ethical issues also leads to the consideration of the social impact of marketing, and ethical approaches to marketing.

Management (Human Resorce Management) Single Honours - Level 2 Modules

Semester 1 C/O TYP ECTSCATS
CHI-90003 Chinese 3 EP M 7.5 15
This module will develop students' Chinese language communication skills, enabling them to speak, listen, read, and write in carrying out simple and routine tasks they are likely to encounter in socialising, living, studying or travelling in Chinese. Functions and topics such as giving descriptions of events and places, talking about impressions, presenting and receiving gifts, making social arrangements will be covered. Students will also become familiar with some aspects of cultural specific behaviour.
HRM-20013 Industrial Relations C M 7.5 15
This module addresses the collective aspects of the employment relationship. It is taught through conventional lectures, which will give students a thorough grounding in industrial relations, and in insight into the way this is practiced in the majority of Britain's major companies and in the public sector. Tutorial work around a case study will allow students to develop their knowledge of one particular employment issue, and to practice negotiation of this item as part of a team, either as employers or employees.
HRM-20016 Workforce Planning C M 7.5 15
The module introduces workforce planning and examines internal and external factors which influence planning, such as labour market structures. Students will gain an understanding of the theory and practice of employee resourcing and retention and of associated managerial practices. The module examines job descriptions and person specifications, analyses the reliability and validity of a range of recruitment and selection methods, and considers the role of the law and equal opportunities in this important area. The module also provides an overview of the role of HR management in training and educating employees, career management and staff retention.
MAN-20055 Organisational Behaviour EP M 7.5 15
This module introduces the fundamental concepts, theories and approaches to the study of human behaviour in organizations. The course analyses classical theory including the Taylorist and Human Relations approaches to Organisational Behaviour, and then describes more recent trends such as labour process and post structuralist analysis. Key topics such as motivation, politics, leadership and gender and organisations are addressed. As a theory driven course organisational behaviour also considers how the relationship between the organization and its environment affects organizational culture and its members. Throughout the emphasis is firmly upon the human dimension of the organization and the organizing process, drawing on a wide range of social science research.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
~ ENL-90004 Academic English for Business Students ( 2) EA M 7.5 15
Drawing on academic business themes and materials, these sessions will provide opportunities for students to further develop their writing, reading and verbal communication skills. Through a series of lectures, workshops, assignments, on-line and practical tasks, students will improve their ability to: • Summarise, paraphrase and synthesise information from a variety of sources • Cite sources accurately and write a bibliography • Gather, interpret and report on data • Identify authorial stance and read critically • Write in an appropriate style • Engage in academic discussion • Prepare and deliver business presentations
Semester 2 C/O TYP ECTSCATS
CHI-90003 Chinese 3 EP 7.5 15
This module will develop students' Chinese language communication skills, enabling them to speak, listen, read, and write in carrying out simple and routine tasks they are likely to encounter in socialising, living, studying or travelling in Chinese. Functions and topics such as giving descriptions of events and places, talking about impressions, presenting and receiving gifts, making social arrangements will be covered. Students will also become familiar with some aspects of cultural specific behaviour.
~ HRM-20012 Pay and Performance C M 7.5 15
This module provides students with specialist analysis on pay as a central element in the study of HRM. Crucially, the module examines both the external market for labour and the internal operation of pay determination within the organisation. The module explains variation in pay levels between occupations, the role of the State in shaping pay policy and the problems associated with grading and pay systems which seek to link pay to performance. Recent developments, notably the impact of the credit crunch, are examined in the context of theories of pay and pay negotiations.
~ HRM-20015 Managing Human Resources C M 7.5 15
This module develops and extends key themes and theories from the first year module 'Foundations of HRM'. The module content is central to the study of HRM covering: the process for resolving disciplinary cases and grievances, flexibility, performance management, and issues of employee representation, participation and involvement. The module provides students, from a conceptual and theoretical perspective, with an understanding of some of the core issues and processes involved in HRM, which are crucial to professional practice.

Management (Human Resorce Management) Single Honours - Level 3 Modules

Semester 1 C/O TYP ECTSCATS
~ HRM-30029 Employee Development C C 7.5 15
The module introduces students to employee development issues by examining: the meaning, role, and significance of human resource development; systems of vocational education and training across different countries and their implications for skills; the changing nature of skills with an emphasis on front-line work; the relationship between individual/collective learning and performance; and the extent to which learning can be considered as a strategic imperative by discussing the concept of the learning organization.
~ HRM-30033 The Employment Relationship and the Law C M 7.5 15
This module addresses the changing role, values and limits of the law in industrial relations and human resource management. It is taught through a series of lectures which will provide the students with a thorough knowledge and a critical appreciation of the changing role of individual and collective employment law. Tutorials are based around five key thematic case studies designed to facilitate a deeper understanding and analysis of the impact of the law on the employment relationship.
MAN-30048 Business Strategy EP M 7.5 15
Strategy is commonly considered to be at the very pinnacle of management topics because well-founded strategies give purpose, focus and structure to all other business activity. By contrast, a weak strategy not only fails an organisation's staff, customers and investors but also threatens the suppliers, communities and regions in which the organisation conducts its business. Yet in today's rapidly evolving world of opportunities there is no golden rule or theory for a successful business, institutional or industry strategy. Given this challenge, the module offers students the opportunity to learn from the strategic successes and failures of well known private firms and public institutions. As students gain detailed understandings of strategy, they are helped to develop sophisticated analytical thinking, confidence and work-relevant transferabe skills in this most important subject.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
~ ENL-90004 Academic English for Business Students ( 2) EA M 7.5 15
Drawing on academic business themes and materials, these sessions will provide opportunities for students to further develop their writing, reading and verbal communication skills. Through a series of lectures, workshops, assignments, on-line and practical tasks, students will improve their ability to: • Summarise, paraphrase and synthesise information from a variety of sources • Cite sources accurately and write a bibliography • Gather, interpret and report on data • Identify authorial stance and read critically • Write in an appropriate style • Engage in academic discussion • Prepare and deliver business presentations
Semester 2 C/O TYP ECTSCATS
~ ENL-90005 Advanced Business English Communication EA C 7.5 15
In this highly competitive climate you need something to set you apart from others. This module will provide you with the specialist language and professional communication skills you will require if you wish to pursue a career in business. This highly practical module will build upon and complement your existing language skills by working on themes such as negotiating strategies and presenting visual information. Revision of essential grammatical structures and functional areas of language as well as building a subject-specific bank of key words will provide you with the confidence to engage fluently and competently in a variety of business contexts.
~ HRM-30030 Discrimination and Equal Opportunities at Work C C 7.5 15
This module covers theories of discrimination and equal opportunities practice and remedies - and therefore provides a highly employment-relevant module which will be very attractive to future employers (national and international) seeking specialist skills. A number of former students are now employed in equality and diversity roles in major public and private sector organisations, or have gone on to be academics in their own right specialising in this field. The module employs research-led teaching, drawing from a wealth of original research and case study material.
HRM-30031 Global Labour Regulation - ISP C C 7.5 15
This module provides students taking International Business and HRM programmes within Keele Management School with the opportunity to pursue an independent research project. The module addresses highly topical and current debates on the globalization of production, employment and labour standards, employing a variety of research methods and materials, to equip students with an understanding of wider employment contexts underpinning HRM and industrial relations theory and practice. Topics addressed range from global crisis, to migration, to child labour, to employment (in)security, to Europe and 'social dumping'. The module employs research-led teaching, drawing from a wealth of original research and case study material, to provide students with a more strategic and global awareness of economic, social and political constraints on HRM practices. After initial teaching in these areas, students will work individually and in groups to develop a research proposal for their independent research report. Students will receive supervision from staff with research expertise in the discipline when undertaking their research project.
~ HRM-30032 Strategic Human Resource Management C C 7.5 15
This module offers students a critical overview of the nature of contemporary HRM. It will familiarise students with new methods and ideas of work organisation and the management of labour. It examines the impact of these developments on the employment relationship, and seeks explanations though an analysis of global economic pressures. The module covers concepts and issues that also have relevance for other management related disciplines and practices such as logistics, operations and marketing.
~ MAN-30047 Contemporary Issues in Management EP C 7.5 15
This module seeks to strengthen student knowledge of management and organisations. It emphasises a critical approach and students' active participation. Students will have to draw on and reflect upon their experiences of organisations and share them with the rest of the class by formal presentation and group discussions. The module builds upon knowledge and insights gained from organisational theory and sociological approaches to human behaviour to focus on, and provide an opportunity for in depth study of, three key debates unfolding in Management Theory. This will involve the study of key texts and ideas but also require students to reflect on their own experience either at school or work/part time work in the light of illuminations and challenges highlighted by these key debates.

Management (International Business) Single Honours - Level 1 Modules

Semester 1 C/O TYP ECTSCATS
CHI-90001 Chinese (Mandarin) 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Chinese. It will develop basic communication skills in Chinese in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and telephone conversations. The module aims to provide students with the very basics of spoken Mandarin and with recognition skills of written Chinese characters. Students will also be introduced to some aspects of Chinese culture. Please note that if you are a Chinese National or have any experience of Chinese (Mandarin or otherwise) you cannot enrol for this module.
CHI-90003 Chinese 3 EA M 7.5 15
This module will develop students' Chinese language communication skills, enabling them to speak, listen, read, and write in carrying out simple and routine tasks they are likely to encounter in socialising, living, studying or travelling in Chinese. Functions and topics such as giving descriptions of events and places, talking about impressions, presenting and receiving gifts, making social arrangements will be covered. Students will also become familiar with some aspects of cultural specific behaviour.
CHI-90005 Chinese 5 EA M 7.5 15
This module will further develop students communication skills in Mandarin Chinese, enabling them to speak, listen, read, and write in carrying out tasks they are likely to encounter in socialising, living, studying, travelling or working in China. Topics and functions covered in the module will include: making comparisons, discussing Chinese cities, regions, countryside and types of accommodation, holiday options, talking about choices and decisions, quoting reported speech. The students will have the awareness of the appropriate use of familiar register and will be able to switch familiar and normal polite as and when it is necessary. The module will build up students' competence of writing in Chinese characters and will also equip them with an understanding of contemporary Chinese culture and society.
ECO-10025 The British and Global Economy EP M 7.5 15
The British and Global Economy provides an introduction to the study of (institutional) economics by exploring contemporary developments in the global economy from an historical perspective. The module offers students insights into key economic concepts relating to the organisation of productive economies and examines how capitalist industrial economies developed from the industrial revolution in Britain, through the period of Empire, World War, Revolution and Depression. The module also explores the development of an international economy after World War II and how this international trading system was broken by economic crises in the 1970s, paving the way for a (neo-liberal) vision of a global economy, its extension into newly industrialised economies and China and the foundations of the current Financial Crisis. As an introduction to the module students are encourage to read: Allen, R (2011) Global Economic History: A very short introduction, Oxford:OUP.
FRE-90001 French 1 EA M 7.5 15
This course is designed for students with no prior knowledge of French and will develop basic communication skills in French in everyday situations such as introducing oneself and giving and understanding personal information about oneself, family and friends. Alongside the French language, you will get an insight into French culture e.g. about a variety of French traditions and customs, and culture specific behaviour. By following Units 1 to 4 of "French Experience 1- BBC Publications", you will be able to put the language learnt into the context of socialising, leisure, visits and work. As the focus of this module is on communication skills, a large proportion of the course will be based on oral work speaking in groups and pairs in a variety of question-and-answer and role-play exercises. But you will also develop your reading and writing skills in French. The course book gives basic outline and structure to your learning, and will be supplemented by other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in the KLE, linked to the weekly classes. The language level of this module corresponds to work leading to Level A1 of the European Common Framework for Languages (CEFR -A1).
FRE-90003 French 3 EA M 7.5 15
This module is designed for students who have successfully completed French 1 and 2 (or equivalent) at Keele, or who have completed other courses consisting of up to 4 years of taught French. Set in France, The Units 10 to 14 of the course book "French Experience 1- BBC Publications" follow the experiences of a group of native speakers as they work, travel, socialise and visit other parts of the French-speaking world. Thoughtfully designed to introduce the complexities of more advanced forms of the language, the course also engages with francophone culture. You will be involved in a variety of experiences through audio-material integrated with the course, enabling you to participate in conversations and situations. The course exploits every aspect of language-learning methods, providing reinforcement of new ideas by carefully designed exercises and supporting material both from the coursebook and from the KLE. The language level of this module corresponds to work leading to Level A2 of the European Common Framework for Languages (CEFR -A2).
FRE-90005 French 5 EA M 7.5 15
The course is designed for students with prior knowledge of French and will develop advanced communication skills in French in everyday situations such as talking about daily routine, socialising and food, family, the home as well as in more complex situations, such as discussing a range of topical issues in French or understanding the French media. To help you achieve this, the course-book, ''French Experience 2'' (BBC Publications) will provide you with an advanced vocabulary and plenty of practice. It also allows you to get a better understanding of the grammatical structure of the language. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write simple letters describing for instance a past holiday as well as longer texts in French. In French 5, we continue from French 4 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media or politics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. Alongside the textbook, we will use audio,video and online material to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level B1 of the European Common Framework for Languages (CEFR -B1).
FRE-90007 French 7 EA M 7.5 15
The course is designed for students with an advanced knowledge of French and will develop their advanced communication skills in French in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on issues such as the environment, health, the use of new technologies. In French 7, we continue from French 6 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media or politics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level B2 of the European Common Framework for Languages (CEFR -B2).
FRE-90009 French 9 EA M 7.5 15
This is a French post-advanced course designed for students who have a very good familiarity with the language and will develop their communication skills in French in everyday situations as well as in more complex contexts, in particular in developing arguments and discussions around a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a very elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on a range of issues in the French speaking world. You will be able to summarize French texts in French and to develop your skills at essay writing in French. You will become more fluent in making an oral presentation in French and in the use of French online resources. In French 9, we continue from French 8 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media, politics or technology. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level C1 of the European Common Framework for Languages (CEFR -C1).
GER-90001 German 1 EA M 7.5 15
German is the most widely spoken language in the EU, and Germany is the second largest export nation in the world. Learning German, therefore, makes very good sense if you want to enhance your future employment prospective, whatever your chosen career path. This course is designed for students with no prior knowledge of German and will develop basic communication skills in German in everyday situations such as introducing oneself and giving and understanding personal information about oneself, family and friends. Alongside the German language, you will get an insight into German culture e.g. we will learn about a variety of German traditions and customs, and culture specific behaviour. By following the video series of 'Deutsch Plus' which charts the problems and successes of an immigrant to Germany in his first job, you will be able to put the language learnt into a work-based context. As the focus of this module is on communication skills, a large proportion of the course will be based on oral work - speaking in groups and in pairs in a variety of question-and-answer and role play exercises. But you will also develop your reading and writing skills in German. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in KLE, linked to the weekly classes. The language level of this module corresponds to work leading to Level A1 in the European Common Framework for Languages (CEFR -A1). Please note: Language module levels 1 and 2 (90001 and 90002) are not available as electives counting towards final year credits. Year 1 and 2 students can only take one absolute beginners language module (90001) in one academic year.
GER-90003 German 3 EA M 7.5 15
The module will build on skills acquired in German 2 or the equivalent (e.g. CEFR Level A1, GCSE Grade C or lower)) and expand your vocabulary base and ability to interact in everyday situations in German. Topics include talking about family and friends, living conditions and travel plans. You will consolidate and broaden your knowledge of vocabulary and grammar in class, as well as practise your communicative skills. Teaching will be based around the textbook and a DVD series for language learners which focuses on young people's lives and work in today's Berlin. Various aspects of contemporary German life will be discussed, based on the textbook and audiovisual material and thereby give you an insight into German culture and customs. There will be a variety of tasks and exercises in class time, such as partner exercises, listening comprehensions, role-play and reading and writing tasks. You will consolidate the skills acquired in class through further web-based self-study exercises. The language level of this module corresponds to work leading to Level A2 in the European Common Framework for Languages (CEFR -A2)
GER-90005 German 5 EA M 7.5 15
The module will build upon the competence acquired at German 4 or equivalent (e.g. CEFR level A2, GCSE grade A). In this module, students will become acquainted with aspects of German culture through the medium of German. Each week will be devoted to a different topic, which will include themes such as club life, the generation gap, travel, friendship, and German proverbs and nursery rhymes. The core skills - listening, speaking, reading and writing - will be expanded and communicative competence and awareness of grammar will be developed further. Teaching will be based around a course book which will be supplemented by a range of video material. There will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and further, partly web-based, self-study tasks. The language level of this module corresponds to work leading to Level B1 in the European Common Framework for Languages (CEFR -B1)
GER-90007 German 7 EA M 7.5 15
This module is aimed at students with a good knowledge of German and will be taught predominantly in the target language. All basic skills (speaking, listening, reading, writing) will be practised in the contact hours, and your communicative skills, vocabulary base and knowledge of grammar will be consolidated and expanded. The course is based around a series of texts focussing on life in contemporary Germany which will afford you an insight into the cultural background of German society, dealing with issues such as education in Germany, and social and political problems. You will move from being able to communicate in everyday situations to discussing more complex issues with a degree of confidence. This will be practised in the classroom situation in a variety of ways: pair work and debates, as well as listening comprehensions and audiovisual material that familiarises you with authentic linguistic features. In self-study time, these skills will be consolidated with the help of exercises on KLE, and German Internet sites that will expand your vocabulary base and further your understanding of German life and culture. The language learning process will be charted in the reflective diary and provide valuable tools to improve language acquisition. Feedback on formative and summative assessments will be provided at regular intervals. The language level of this module corresponds to work leading to Level B2 in the European Common Framework for Languages (CEFR -B2)
GER-90009 German 9 EA M 7.5 15
This course is designed for students with very advanced German language skills (German 8, A-level grade B or above) and will focus on systematically enhancing all four skills, whilst studying topics of relevance to modern-day Germany and Austria. The course will be mainly based on authentic German texts and audio-visual materials such as films, TV recordings and web material, which will be exploited in class and self-study time. By the end of the course you will be able to handle a variety of complex German sources, including newspaper articles and fictional texts, conduct your own searches of German websites and read and discuss factual and fictional texts with some confidence. Feedback on formative and summative assessments will be provided at regular intervals and emphasis will be placed on enabling you to become an efficient language learner after completion of the course. The language level of this module corresponds to work leading to Level C1 in the European Common Framework for Languages (CEFR -C1)
JAP-90001 Japanese 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Japanese. It will develop basic communication skills in Japanese in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and telephoning. The module aims to provide students with the very basics of spoken Japanese (standard polite register) and with recognition skills of one of the Japanese scripts, Hiragana. Students will also be introduced to some aspects of Japanese culture.
JAP-90003 Japanese 3 EA M 7.5 15
This module will develop students&© Japanese language communication skills, enabling them to speak, listen, read, and write in carrying out simple and routine tasks they are likely to encounter in socialising, living, studying or travelling in Japan. Functions and topics such as giving descriptions of events and places, talking about impressions, presenting and receiving gifts, making social arrangements will be covered. Students will also become familiar with some aspects of cultural specific behaviour.
JAP-90005 Japanese 5 EA M 7.5 15
This module will further develop students&© Japanese language communication skills already acquired, enabling them to speak, listen, read, and write in carrying out tasks they are likely to encounter in socialising, living, studying, travelling or working in Japan. Topics and functions covered in the module will include: making comparisons, discussing Japanese cities, regions, countryside and types of accommodation, holiday options, talking about choices and decisions, quoting reported speech. The students will have the awareness of the appropriate use of familiar register and will be able to switch familiar and normal polite as and when it is necessary. The module will build up students' competence of using basic kanji characters as well as the phonetic scripts. This module will also equip students with understanding of contemporary Japanese culture and society.
LAW-10027 Business Law EA M 7.5 15
The module aims to develop an understanding of the legal framework that informs contemporary business practice (organisation and transactions). The module focuses on key cases and legal principles in contract law and on central issues in corporate governance as reflected in the Companies Act 2006. It is designed as an introduction to the legal issues and legal skills which are important in a business context, and provides an interesting opportunity to explore a core area in contemporary professional services markets. This module uses a combination of lectures and tutorials, formative and summative assessment to develop a range of transferable abilities and skills: reflective, critical and analytic abilities, essay writing, problem solving and legal research skills.
MAN-10015 Accounting Principles C M 7.5 15
This module introduces students to the fundamental concepts and key techniques of accounting. Students will develop a knowledge and understanding of the basic principles of accounting, providing them with key transferable employability skills. The module syllabus includes income statements, balance sheets and budgeting. It is delivered through weekly lectures and student-centred tutorials..
MAN-10018 Management in Context C M 7.5 15
The market place for goods and services has become increasingly dynamic and competitive. Rather than static models of what it means to be a manager we need individuals who can think critically about managing and organizations and what work means for those who are employed in organizations. Management in Context provides the first step in developing such an understanding of management by locating managers within a wider historical, economic, political and sociological context.
MAN-10020 Markets and Hierarchies C M 7.5 15
Markets and Hierarchies studies the economic context in which organisations operate. The module describes and analyses the behaviour of the different economic agents which participate in product, labour and capital markets and the way in which their behaviour impacts on the structure and operations of businesses and other organisations.
MLX-10007 Arabic 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Arabic. It will develop basic communication skills in Arabic in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and telephoning. The module aims to provide students with the very basics of spoken Arabic and with recognition skills of Arabic. Students will also be introduced to some aspects of Arabic culture.
RUS-90001 Russian 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Russian. It will develop basic communication skills in Russian in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and travelling. The module aims to provide students with the basic spoken Russian and with recognition skills of Russian alphabet. Students will also be introduced to some aspects of Russian culture.
RUS-90003 Russian 3 EA M 7.5 15
This module will further develop Russian language skills enabling students to speak, write and read Russian carrying out simple tasks they are likely to encounter in travelling, living or studying in Russia.
RUS-90005 Russian 5 EA M 7.5 15
This module will further develop students Russian language communication skills already acquired, enabling students to speak, listen, read, and write in carrying out tasks they are likely to encounter in socialising, living, studying, travelling or working in Russia. Topics and functions covered in the module will include: making comparisons, discussing Russian cities, regions, countryside and types of accommodation, holiday options, talking about choices and decisions, quoting reported speech.
SPN-90001 Spanish 1 EA M 7.5 15
Spanish is one of the world's major languages and is growing. You do not have to aim for total fluency. Basic language skills can be very useful to employers and will help you get a lot more out of travel to Spanish-speaking countries. It's a multilingual world and companies are increasingly aware of the advantages of recruiting people with language skills. Whatever career you choose to follow, your Spanish skills will help you get more from life. This course is designed for students with no prior knowledge of Spanish. It will develop basic communication skills in Spanish - mainly in a familiar register- in everyday situations. Alongside the Spanish language, you will also be introduced to some aspects of Spanish culture: some Spanish traditions and customs, and culture-specific behaviour. The emphasis will be on oral communication skills but you will also develop your reading and writing skills in Spanish. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in WebCT/KLE, linked to the weekly classes. The language level of this module corresponds to work leading to Level A1 in the European Common Framework for Languages (CEFR -A1).
SPN-90003 Spanish 3 EA M 7.5 15
Spanish is one of the world's major languages and is growing. Language skills can be very useful to employers and will help you get a lot more out of travel to Spanish-speaking countries. For those studying International Relations, History, Politics, American Studies or doing Geography or Geology fieldwork in Spain, this module will equip them with an essential insight of Spanish language varieties and Hispanic cultures. This module is designed for students with a basic level of Spanish -Spanish 2 or equivalent (e.g. CEF level A1, GCSE grade C or lower). It consolidates previous grammatical knowledge and widens vocabulary through practical exercises, guided conversation, games, songs, etc. and develops their communicative skills. Topics include your daily routine, relationships, hobbies, etc. Various aspects of contemporary Spanish life as well as of the Hispanic world (e.g. timetables, celebration of death, Christmas traditions) will be discussed in class and students will gain a basic understanding of these topics. The course will unable you to sustain a basic conversation, incorporating the socio-linguistic functions of apologising, offering help and suggestions, inviting, rejecting an invitation and showing agreement and disagreement, etc. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. You will also have the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in Keele Learning Environment (KLE), linked to the weekly classes. The language level of this module corresponds to work leading to Level A2 in the European Common Framework for Languages (CEFR -A2).
SPN-90005 Spanish 5 EA M 7.5 15
Spanish is one of the world's major languages and for those studying American Studies, International Relations, History, Politics, or doing Geography or Geology fieldwork in Spain, this module equips them with an insight of Spanish/Hispanic language varieties and cultures. Whatever career you choose to follow, your Spanish skills will help you get more from life. Both the mastery of a foreign language as widely spoken as Spanish and the awareness of cultural and linguistic specificities will prove essential when negotiating the world of work. This module is designed for students who have completed Spanish 4 or equivalent (e.g. CEF level A2, GCSE grade A). It will expand the foundations for further study or work in Spain and Latin America. All language skills - reading, listening, speaking and writing as well as the pragmatic-socio cultural dimension of the language- are integrated in every tutorial. Cultural background of Spanish society as well as Hispanic traditions (Death celebrations, Lottery, Christmas, etc.) are present throughout the course. You will also enquire into the ways we learn and acquire a language (their motivations and difficulties when learning Spanish), where the contributions of students will be of vital importance. Teaching will be based around a course book which will be supplemented by a range of video material. There will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks. There will be introductory class sessions but also regular group and pair work; and further, partly web-based, self-study tasks. The language level of this module corresponds to work leading to Level B1 in the European Common Framework for Languages (CEFR -B1).
SPN-90007 Spanish 7 EA M 7.5 15
The mastery of Spanish, the official language in 23 countries and the second language in USA, as well as of the cultural background of Spanish society and of the Hispanic world presented throughout the course is of great advantage for future employment in this vast job market or for those wishing to travel in South America. It is specially relevant for those studying American Studies, International Relations, History, Politics, or doing Geography or Geology fieldwork in Spain. This course is designed for students with a good knowledge of Spanish who have completed Spanish 6 or equivalent (e.g. CEFR level B1, AS-level grade B, A-level grade D). It will develop their advanced communication skills in Spanish in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in Spanish or understanding contemporary Spain and the Hispanic world. You will both, consolidate the skills you have acquired at previous levels and build on them by moving beyond the situations of everyday life to more challenging and stimulating tasks such as how to write the biography of the ideal candidate for a job, to set rules in given contexts, to broadcast information, to write reviews, to design a manifesto, tell anecdotes, understand culturally based sense of humour, etc You will extend your vocabulary base and be introduced to the more complex grammatical Spanish structures, including the use of past tenses, the difference between the subjunctive/indicative, ser/estar + adjectives, direct/reported speech, etc. All language skills - reading, listening, speaking and writing as well as the pragmatic-socio cultural dimension of the language- are integrated in every tutorial. We will also enquire into the ways we learn and acquire a language, where the contributions of students will be of vital importance. There will be a course book which will be supplemented by a range of video material and there will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and students will be required to complete a range of self study tasks. Furthermore, we will make extensive use of Spanish/Hispanic resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. There will be further self-study opportunities via Keele Learning Environment (KLE). Feedback on formative and summative assessments will be provided at regular intervals. The language level of this module corresponds to work leading to Level B2 in the European Common Framework for Languages (CEFR -B2).
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
Semester 2 C/O TYP ECTSCATS
CHI-90001 Chinese (Mandarin) 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Chinese. It will develop basic communication skills in Chinese in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and telephone conversations. The module aims to provide students with the very basics of spoken Mandarin and with recognition skills of written Chinese characters. Students will also be introduced to some aspects of Chinese culture. Please note that if you are a Chinese National or have any experience of Chinese (Mandarin or otherwise) you cannot enrol for this module.
CHI-90002 Chinese (Mandarin) 2 EA M 7.5 15
This module is designed for students who have completed Chinese 1 or equivalent. It develops Chinese language skills - listening, speaking, reading and writing. On a more general level, it will enhance students&© intercultural skills. By successfully completing the module, students will be able to conduct simple short conversations about their daily life, leisure time activities, eating and drinking, home environment and public transport. They will be able to give or obtain information on locations of amenities, routines and schedules, and travel arrangements. Please note that if you are a Chinese National or have any experience of Chinese (Mandarin or otherwise) you cannot enrol onto this module.
CHI-90004 Chinese 4 EA M 7.5 15
This module will further develop students, Chinese language communication skills, enabling them to speak, listen, read, and write in order to carry out routine tasks they are likely to encounter in socialising, living, studying or travelling in China. Functions and topics covered will include: giving and understanding directions, making polite requests, asking for permission, discussing family and educational background in more detail, expressing likes and dislikes as well as wishes and discussing travel itinerary and future plans. Students will also become familiar with aspects of contemporary Chinese culture and society through audio-visual materials and texts.
CHI-90006 Chinese 6 EA M 7.5 15
This module will further develop students language communication skills In Mandarin Chinese, enabling them to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in China. Functions and topics will include: expressing and understanding of feelings and emotions expressed orally and in personal letters, explaining reasons and giving excuses in a more sensitive or complex manner, expressing opinions, offering advice, giving details of future plans and projections and making guesses. Some feature film clips set in a variety of social and work situations will be analysed in teaching sessions. There will also be reading and writing work to build students' confidence in handling mixture of various Chinese characters. Students will also become fluent with a range of social contexts and culturally specific behaviour.
ECO-10023 Quantitative Methods EP M 7.5 15
This module is designed especially to cater for the needs of students taking the Principal Economics, Principal Finance or Accounting and Finance Single Honours programme, and is structured to assist them in understanding the technical and quantitative aspects of the subject. No prior knowledge, above basic school maths, is assumed. The module will introduce and develop students&© understanding of a range of statistical and mathematical methods and techniques. These include basic descriptive statistics (measures of central tendency and dispersion), correlation and interdependence, bivariate regression, linear algebra and functions, solving linear simultaneous equations, basic calculus including the notion of the margin and differentiation, maxima and minima.
FRE-90001 French 1 EA M 7.5 15
This course is designed for students with no prior knowledge of French and will develop basic communication skills in French in everyday situations such as introducing oneself and giving and understanding personal information about oneself, family and friends. Alongside the French language, you will get an insight into French culture e.g. about a variety of French traditions and customs, and culture specific behaviour. By following Units 1 to 4 of "French Experience 1- BBC Publications", you will be able to put the language learnt into the context of socialising, leisure, visits and work. As the focus of this module is on communication skills, a large proportion of the course will be based on oral work speaking in groups and pairs in a variety of question-and-answer and role-play exercises. But you will also develop your reading and writing skills in French. The course book gives basic outline and structure to your learning, and will be supplemented by other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in the KLE, linked to the weekly classes. The language level of this module corresponds to work leading to Level A1 of the European Common Framework for Languages (CEFR -A1).
FRE-90002 French 2 EA M 7.5 15
This module is designed for students who have acquired French 1 or equivalent. The course is based on everyday activities and conversations involving a variety of French-speakers, with authentic audio material which allows you to join in and get the feel of speaking for yourself in your new language. Each unit contains key words and phrases, leading into your ability to listen with confidence and use your new vocabulary. Since contact hours focus on communication skills, you will practise speaking in pairs or groups in a variety of everyday situations, such as travelling in France, visiting Paris and other cities, eating out and shopping. You will also develop and practise reading and writing in French. The Units 5 to 9 of the course book "French Experience 1- BBC Publications" will provide outline and structure to the course, but the book will be supplemented by other materials. You will have the opportunity to practise and reinforce your new knowledge by using computer exercises in the KLE, linked to the weekly classes. Upon successful completion of this course, students will reach level A1 of the Common European Language Framework (CEFR - A1).
FRE-90004 French 4 EA M 7.5 15
French 4 is designed to continue French language study for students who have successfully completed module French 3 or equivalent (e.g., GCSE Grade B). It will enhance skills already acquired, developing knowledge of everyday French in spoken, written, reading and listening activities. The Units 15 to 20 of the course book "French Experience 1- BBC Publications" refer to the experiences of a group of French speakers in France as they visit, travel, talk about their work and engage in work activities, such as using the telephone and talking to colleagues at work. Discussion is furthered by the introduction of topics currently debated by French people. As in the preceding course, the targeted exercises and audio material provided are extended by the KLE. When the course is completed, you can expect to have acquired a denser, more complex understanding of the language, together with the ability to respond with confidence. Upon successful completion of this course, students will reach level A2 of the Common European Language Framework (CEFR - A2).
FRE-90006 French 6 EA M 7.5 15
The course is designed for students with prior knowledge of French and will develop advanced communication skills in French in everyday situations such as talking about daily routine, socialising and food, family, the home as well as in more complex situations, such as discussing a range of topical issues in French or understanding the French media. To help you achieve this, the course-book, ''French Experience 2'' (BBC Publications) will provide you with an advanced vocabulary and plenty of practice. It also allows you to get a better understanding of the grammatical structure of the language. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write simple letters describing for instance a past holiday as well as longer texts in French. In French 6, we continue from French 5 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media or politics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. Alongside the textbook, we will use audio,video and online material to consolidate vocabulary, grammatical structures and themes dealt with in class. Upon successful completion of this course, students will reach level B1 of the Common European Language Framework (CEFR - B1),
FRE-90008 French 8 EA M 7.5 15
The course is designed for students with an advanced knowledge of French and will develop their advanced communication skills in French in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on a range of issues in the French speaking world. In French 8, we continue from French 7 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. Upon successful completion of this course, students will reach level B2 of the Common European Language Framework (CEFR - B2)
FRE-90010 French 10 EA M 7.5 15
This is a French post-advanced course for those who have a very good familiarity with the language. The course is designed for students with an excellent knowledge of French and will develop their advanced communication skills in French in everyday situations as well as in more complex contexts, in particular in developing arguments and discussions around a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a very elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on issues in the French speaking world. You will be able to summarize French texts in French and to develop your skills at essay writing in French. You will become more fluent in making an oral presentation in French and in the use of French online resources. In French 10, we continue from French 9 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level C1 in the European Common Framework for Languages (CEFR -C1).
GER-90002 German 2 EA M 7.5 15
This course is designed for students with limited prior knowledge of German (e.g. German 1, OR one year German at school several years ago) and will develop basic communication skills in German in everyday situations such as introducing oneself, talking about your daily routines and about your immediate surroundings. Alongside the German language, you will get an insight into German culture e.g. we will learn about a variety of German traditions and customs and culture specific behaviour. By following the video series 'Deutsch Plus' which charts the problems and successes of an immigrant to Germany in his first job, you will be able to put the language learnt into a work-based context. As the focus of this module is on communication skills, a large proportion of the course will be based on oral and aural work listening to tapes and video material, and speaking in groups and in pairs in a variety of question-and-answer and role play exercises. You will also develop and practise reading and writing in German. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. You will also have the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in KLE, linked to the weekly classes. Upon successful completion of this module, students will normally have reached level A1 of the Common European Language Framework (CEFR - A1)
GER-90004 German 4 EA M 7.5 15
The module will build on skills acquired in German 3 or equivalent (e.g. GCSE Grade B) and expand your vocabulary base and ability to interact in everyday situations in German. Topics include talking about education, likes and dislikes, future career plans and German reunification. You will consolidate and broaden your knowledge of vocabulary and grammar in class, as well as practise your communicative skills. Teaching will be based around the textbook and a DVD series for language learners which focuses on young people's lives and work in today's Berlin. Various aspects of contemporary German life will be discussed, based on the textbook and audiovisual material and thereby give you an insight into German culture and customs. There will be a variety of tasks and exercises in class time, such as partner exercises, listening comprehensions, role-play and reading and writing tasks. You will consolidate the skills acquired in class through further web-based self-study exercises. Upon successful completion of this module, students will normally have reached level A2 of the Common European Language Framework (CEFR - A2)
GER-90006 German 6 EA M 7.5 15
This course is designed for students who have completed German 5 or equivalent (e.g. GCSE grade A*, AS-level grade D or lower). There will be two contact hours per week over 11 weeks. Each week will be devoted to a different topic, which will include themes such as German identity, local culture and politics, festivals etc. The core skills listening, speaking, reading and writing will be expanded and communicative competence and awareness of grammar will be developed. Teaching will be based around a set course book which will be supplemented by a range of video and other language material. There will be a variety of tasks and exercises during each class, such as discussion and role play, listening comprehension and reading; and there will be further self-study opportunities via KLE and portfolio work. Upon successful completion of this module, students will normally have reached level B1 of the Common European Language Framework (CEFR - B1)
GER-90008 German 8 EA M 7.5 15
This module is aimed at students with a good knowledge of German and will be taught predominantly in the target language. All basic skills (speaking, listening, reading, writing) will be practised in the contact hours, and your communicative skills, vocabulary base and knowledge of grammar will be consolidated and expanded. The course is based around a series of texts focusing on life in contemporary Germany which will afford you an insight into the cultural background of German society, dealing with issues such as reunification, "Ostalgie", and follow-on social and political problems. You will move from being able to communicate in everyday situations to discussing more complex issues with confidence. This will be practised in the classroom situation in a variety of ways: pair work and debates, as well as listening comprehensions and audiovisual material that familiarises you with authentic linguistic features. In the self-study time, these skills will be consolidated with the help of exercises on KLE, and German Internet sites that will expand your vocabulary base and further your understanding of German life and culture. The language learning process will be charted in the reflective diary and provide valuable tools to improve language acquisition. Feedback on formative and summative assessments will be provided at regular intervals. Upon successful completion of this module, students will normally have reached level B2 of the Common European Language Framework (CEFR - B2)
GER-90010 German 10 EA M 7.5 15
This course is designed for students with very advanced German language skills (German 9, A-level grade A, CEF grade B1) and will focus on systematically enhancing all four skills, whilst studying topics of relevance to modern-day Germany. The course will be mainly based on authentic German texts and audio-visual materials such as films, TV recordings and web material, which will be exploited in class and self-study time. By the end of the course you will be able to handle a variety of complex German sources, including newspaper articles and fictional texts, conduct your own searches of German websites and read and discuss factual and fictional texts with some confidence. Feedback on formative and summative assessments will be provided at regular intervals and emphasis will be placed on enabling you to become an efficient independent language learner after completion of the course. The language level of this module corresponds to work leading to Level C1 in the European Common Framework for Languages (CEFR -C1)
HRM-10007 Foundations of Human Resource Management C M 7.5 15
This introductory module allows students to test their wish to study HRM in years 2 and 3. For those who do not continue, it will offer a grounding in the elements of HRM a key function of business and management. For those who do continue, the module indicates the areas of future study, and outlines key thinking in HRM. It addresses individual and collective issues, and lays the groundwork for the understanding of the key theoretical bases, which will underpin the future study.
JAP-90001 Japanese 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Japanese. It will develop basic communication skills in Japanese in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and telephoning. The module aims to provide students with the very basics of spoken Japanese (standard polite register) and with recognition skills of one of the Japanese scripts, Hiragana. Students will also be introduced to some aspects of Japanese culture.
JAP-90002 Japanese 2 EA M 7.5 15
This module is designed for students who have completed Japanese 1 or equivalent. It develops Japanese language skills - listening, speaking, reading and writing. On a more general level, it will enhance students&© intercultural skills. By successfully completing the module, students will be able to conduct simple short conversations about their daily life, leisure time activities, eating and drinking, home environment and public transport. They will be able to give or obtain information on locations of amenities, routines and schedules, and travel arrangements.
JAP-90004 Japanese 4 EA M 7.5 15
This module will further develop students&© elementary Japanese language communication skills, enabling them to speak, listen, read, and write in order to carry out routine tasks they are likely to encounter in socialising, living, studying or travelling in Japan. Functions and topics covered will include: giving and understanding directions, making polite requests, asking for permission, discussing family and educational background in more detail, expressing likes and dislikes as well as wishes and discussing travel itinerary and future plans. Students will also become familiar with aspects of contemporary Japanese culture and society through audio-visual materials and texts.
JAP-90006 Japanese 6 EA M 7.5 15
This module will further develop students&© Japanese language communication skills, enabling them to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in Japan. Functions and topics will include: expressing and understanding of feelings and emotions expressed orally and in personal letters, explaining reasons and giving excuses in a more sensitive or complex manner, expressing opinions, offering advice, giving details of future plans and projections and making guesses. Some feature film clips set in a variety of social and work situations will be analysed in teaching sessions. There will also be reading and writing work to build students' confidence in handling mixture of phonetic scripts and essential kanji characters. Students will also become familiar with a range of social contexts and culturally specific behaviour.
~ MAN-10016 Financial and Management Accounting EP M 7.5 15
The module builds on foundational knowledge acquired in a prior module entitled 'Accounting Principles'. It develops knowledge in financial and management accounting which will facilitate student progression through a professionally accredited undergraduate programme in accounting and finance or an accounting pathway. The module includes the development of skills in the preparation and analysis of key financial statements and the development of problem solving skills in management accounting. Students who are awarded a degree in the areas of accounting and finance will have acquired skills relevant to developing a successful career in accounting, finance or financial management.
MAN-10017 Globalisation C C 7.5 15
This module will introduce first year students to a rounded, critical appreciation of the globalisation debate. It considers the arguments relating to economic, social, political, technological and cultural processes of globalisation and critically explores the roles that global organisations play in promoting or resisting globalisation. The module will discuss what globalisation is, how we might understand and explain it, when it began, how it has occurred, and what social, political, economic, cultural and technological impact it has had on individuals and societies. The module will be taught by blending formal and informal methods of communication, aiming to create a learning environment for students to express their views, reflections and insights through diverse analytical and creative modes of communication.
MAN-10019 Marketing Principles C M 7.5 15
This course seeks to introduce and develop a general understanding of the key concepts, tools and theories of relevance to marketers today. Marketing has become recognised as a vital ingredient of business in many different sectors. The contexts in which marketing will be considered in this module will range from consumer marketing through to services marketing, business-to-marketing, social marketing and not-for-profit marketing. The module will start by examining the history and philosophy of the marketing concept and the basic principles of marketing management and strategy. It will consider aspects of buyer behaviour, marketing research and the marketing mix, extending to the services marketing mix. The increasing sensitivity of consumers to ethical issues also leads to the consideration of the social impact of marketing, and ethical approaches to marketing.
MLX-10006 Arabic 2 EA M 7.5 15
This module is designed for students who have completed Arabic 1 or have very basic knowledge of Arabic. It develops all language skills - listening, speaking, reading and writing. On a more general level, it will enhance students' intercultural skills. By successfully completing the module, students will be able to conduct simple short conversations about their daily life, leisure time activities, eating and drinking, home environment and public transport. They will be able to give or obtain information on locations of amenities, routines and schedules, and travel arrangements.
RUS-90002 Russian 2 EA M 7.5 15
This module is designed for those who have completed Russian 1 or equivalent. It helps to develop further writing, speaking, reading and listening skills in Russian. By successfully completing the module, students will be able to conduct simple short conversations about themselves, their hobbies and skills, homes and immediate surroundings, eating and drinking, and public transport. They will be able to give or obtain information on locations of amenities and travel arrangements.
RUS-90004 Russian 4 EA M 7.5 15
This module will further develop students elementary Russian language communication skills, enabling them to speak, listen, read, and write in order to carry out routine tasks they are likely to encounter in socialising, living, studying or travelling in Russia. Functions and topics covered will include: giving and understanding directions, making polite requests, asking for permission, discussing family and educational background in more detail, expressing likes and dislikes as well as wishes and discussing travel itinerary and future plans. Students will also become familiar with aspects of contemporary Russian culture and society through audio-visual materials and texts.
RUS-90006 Russian 6 EA M 7.5 15
This module will further develop students Russian language communication skills, enabling students to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in Russia. Functions and topics will include: expressing and understanding feelings and emotions expressed in conversations and in personal letter; explaining reasons and giving excuses in a more sensitive or complex manner; expressing opinions, offering advice, giving details of future plans and projections and making guesses. Some feature film clips set in a variety of social and work situations will be analysed in teaching sessions. There will also be reading and writing work to build students' confidence in using Russian grammar and vocabulary. Students will also become familiar with a range of social contexts and culturally specific behaviour.
SPN-90001 Spanish 1 EA M 7.5 15
Spanish is one of the world's major languages and is growing. You do not have to aim for total fluency. Basic language skills can be very useful to employers and will help you get a lot more out of travel to Spanish-speaking countries. It's a multilingual world and companies are increasingly aware of the advantages of recruiting people with language skills. Whatever career you choose to follow, your Spanish skills will help you get more from life. This course is designed for students with no prior knowledge of Spanish. It will develop basic communication skills in Spanish - mainly in a familiar register- in everyday situations. Alongside the Spanish language, you will also be introduced to some aspects of Spanish culture: some Spanish traditions and customs, and culture-specific behaviour. The emphasis will be on oral communication skills but you will also develop your reading and writing skills in Spanish. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in WebCT/KLE, linked to the weekly classes. The language level of this module corresponds to work leading to Level A1 in the European Common Framework for Languages (CEFR -A1).
SPN-90002 Spanish 2 EA M 7.5 15
This course is designed for students with limited prior knowledge of Spanish (e.g. Spanish 1, OR one year Spanish at school years ago). It will develop basic communication skills- listening, speaking, reading and writing in Spanish. On a more general level, it will enhance your intercultural skills, since alongside the Spanish language, you will also be introduced to some aspects of Spanish culture: traditions and customs, and culture specific behaviour. Being able to speak Spanish, the official language in 23 countries and the second language in USA, can open up a whole new world whether that means travelling in South America, making the most of holidays in Spain or using your language skills to get a better job. Spain is one of the UK's major trading partners. Whatever career you choose to follow, your Spanish skills will help you get more from life By successfully completing the module, you will be able to conduct simple short conversations about daily life, leisure time activities, eating and drinking, home environment and public transport. You also will be able to give or obtain information on locations of amenities, routines and schedules, and travel arrangements. The emphasis will be on oral communication skills through the use of role plays, pair work and short presentations in small groups. But you will also develop your reading and writing skills in Spanish. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in KLE, linked to the weekly classes. Upon successful completion of this module, students will normally have reached level A1 of the Common European Language Framework (CEFR - A1),
SPN-90004 Spanish 4 EA M 7.5 15
Learning Spanish can open a door to a whole new world: is the official language of more than 23 Spanish speaking countries and the second language in USA. Thus there are constant opportunities for using your language skills; whether on holiday, socialising, enjoying cultural life or to get a better job. Spanish will widen your horizons, create new opportunities and increase your appreciation of what's out there. This module is designed for students' who have completed Spanish 3 or equivalent (e.g. CGSE grade B). It will further develop students' Spanish language communication skills, enabling them to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in Spain. Main topics we will study are shopping, eating out, facilities in your town, making travel and social arrangements, state of health, talking about events in the past, skills, discussing plans for the future. Cultural background of Spanish society as well as traditions of the Hispanic world (i.e. Food habits and daily meals, Easter/spring celebrations, etc.) will be presented throughout the course, thus providing the foundations for further study or work in Spain and Latino-America.. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. You will also have the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in KLE, linked to the weekly classes. Upon successful completion of this module, students will normally have reached level A2 of the Common European Language Framework (CEFR - A2)
SPN-90006 Spanish 6 EA M 7.5 15
Both the mastery of a foreign language as widely spoken as Spanish and the awareness of cultural and linguistic specificities will prove essential when negotiating the world of work or when travelling around the world. For those studying American Studies, International Relations, History, Politics, or doing Geography or Geology fieldwork in Spain, is most relevant, since this module equips you with an insight of Spanish/Hispanic language varieties and cultures. This course is designed for students who have completed Spanish 5 or equivalent (e.g. GCSE grade A*, AS-level grade D or lower). The core skills listening, speaking, reading and writing will be expanded and communicative competence and awareness of grammar will be developed further. Teaching will be based around a set course book which will be supplemented by a range of video material. We learn to describe a journey, compose a CV; to assess past experiences; to talk about habits in the past; to express obligation and possibility; to predict our future and offer hypotheses; etc. We will study some Latin American countries in more detail, such as Chile, through a DVD series. There will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and students will be required to complete a range of self study tasks for portfolio. For computer-assisted learning, KLE will enable you to enhance your self-study skills and research for some of the module tasks. Upon successful completion of this module, students will normally have reached level B1 of the Common European Language Framework (CEFR - B1)
SPN-90008 Spanish 8 EA M 7.5 15
The sheer size of the Spanish speaking population world-wide, the communications revolution and the emergence of a global economy mean there are more opportunities to use the language and more economic incentives. This is a Spanish post-advanced course for those who have a good familiarity with the language. It is specially relevant for those studying American Studies, International Relations, History, Politics, International Law or doing Geography and Geology in Spain. You will develop advanced communication skills in Spanish in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in different varieties of Spanish or understanding contemporary Spain and the Hispanic world. This will be of great advantage for future employment . You will both consolidate the skills you have acquired at previous levels and build on them by moving beyond the situations of everyday life to more challenging and stimulating tasks such as to organise a debate, simulate the editorial board of a journal or in a reality-show, reflect on the world of feelings and relationships, design an useful object, or prepare a competition about knowledge of Latin America. In order to perform these tasks, some problematic aspects of Spanish grammar will be dealt with, including uses of subjunctive, conditional tenses, passive voice, past tenses etc. The main linguistic functions involved: express hope, wishes, complaints, demands, define the known and unknown, giving advice and recommendations, etc. All language skills - reading, listening, speaking and writing as well as the pragmatic-socio cultural dimension of the language- are integrated in every tutorial. We will also enquire into the ways we learn and acquire a language, where the contributions of students will be of vital importance. There will be a course book which will be supplemented by a range of video material and there will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and students will be required to complete a range of self study tasks. Furthermore, we will make an extensive use of Spanish/Latin American resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. There will be further self-study opportunities via KLE. Feedback on formative and summative assessments will be provided at regular intervals. Upon successful completion of this module, students will normally have reached level B2 of the Common European Language Framework (CEFR - B2)

Management (International Business) Single Honours - Level 2 Modules

Semester 1 C/O TYP ECTSCATS
CHI-90001 Chinese (Mandarin) 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Chinese. It will develop basic communication skills in Chinese in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and telephone conversations. The module aims to provide students with the very basics of spoken Mandarin and with recognition skills of written Chinese characters. Students will also be introduced to some aspects of Chinese culture. Please note that if you are a Chinese National or have any experience of Chinese (Mandarin or otherwise) you cannot enrol for this module.
CHI-90003 Chinese 3 EA M 7.5 15
This module will develop students' Chinese language communication skills, enabling them to speak, listen, read, and write in carrying out simple and routine tasks they are likely to encounter in socialising, living, studying or travelling in Chinese. Functions and topics such as giving descriptions of events and places, talking about impressions, presenting and receiving gifts, making social arrangements will be covered. Students will also become familiar with some aspects of cultural specific behaviour.
CHI-90005 Chinese 5 EA M 7.5 15
This module will further develop students communication skills in Mandarin Chinese, enabling them to speak, listen, read, and write in carrying out tasks they are likely to encounter in socialising, living, studying, travelling or working in China. Topics and functions covered in the module will include: making comparisons, discussing Chinese cities, regions, countryside and types of accommodation, holiday options, talking about choices and decisions, quoting reported speech. The students will have the awareness of the appropriate use of familiar register and will be able to switch familiar and normal polite as and when it is necessary. The module will build up students' competence of writing in Chinese characters and will also equip them with an understanding of contemporary Chinese culture and society.
FRE-90001 French 1 EA M 7.5 15
This course is designed for students with no prior knowledge of French and will develop basic communication skills in French in everyday situations such as introducing oneself and giving and understanding personal information about oneself, family and friends. Alongside the French language, you will get an insight into French culture e.g. about a variety of French traditions and customs, and culture specific behaviour. By following Units 1 to 4 of "French Experience 1- BBC Publications", you will be able to put the language learnt into the context of socialising, leisure, visits and work. As the focus of this module is on communication skills, a large proportion of the course will be based on oral work speaking in groups and pairs in a variety of question-and-answer and role-play exercises. But you will also develop your reading and writing skills in French. The course book gives basic outline and structure to your learning, and will be supplemented by other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in the KLE, linked to the weekly classes. The language level of this module corresponds to work leading to Level A1 of the European Common Framework for Languages (CEFR -A1).
FRE-90003 French 3 EA M 7.5 15
This module is designed for students who have successfully completed French 1 and 2 (or equivalent) at Keele, or who have completed other courses consisting of up to 4 years of taught French. Set in France, The Units 10 to 14 of the course book "French Experience 1- BBC Publications" follow the experiences of a group of native speakers as they work, travel, socialise and visit other parts of the French-speaking world. Thoughtfully designed to introduce the complexities of more advanced forms of the language, the course also engages with francophone culture. You will be involved in a variety of experiences through audio-material integrated with the course, enabling you to participate in conversations and situations. The course exploits every aspect of language-learning methods, providing reinforcement of new ideas by carefully designed exercises and supporting material both from the coursebook and from the KLE. The language level of this module corresponds to work leading to Level A2 of the European Common Framework for Languages (CEFR -A2).
FRE-90005 French 5 EA M 7.5 15
The course is designed for students with prior knowledge of French and will develop advanced communication skills in French in everyday situations such as talking about daily routine, socialising and food, family, the home as well as in more complex situations, such as discussing a range of topical issues in French or understanding the French media. To help you achieve this, the course-book, ''French Experience 2'' (BBC Publications) will provide you with an advanced vocabulary and plenty of practice. It also allows you to get a better understanding of the grammatical structure of the language. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write simple letters describing for instance a past holiday as well as longer texts in French. In French 5, we continue from French 4 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media or politics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. Alongside the textbook, we will use audio,video and online material to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level B1 of the European Common Framework for Languages (CEFR -B1).
FRE-90007 French 7 EA M 7.5 15
The course is designed for students with an advanced knowledge of French and will develop their advanced communication skills in French in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on issues such as the environment, health, the use of new technologies. In French 7, we continue from French 6 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media or politics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level B2 of the European Common Framework for Languages (CEFR -B2).
FRE-90009 French 9 EA M 7.5 15
This is a French post-advanced course designed for students who have a very good familiarity with the language and will develop their communication skills in French in everyday situations as well as in more complex contexts, in particular in developing arguments and discussions around a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a very elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on a range of issues in the French speaking world. You will be able to summarize French texts in French and to develop your skills at essay writing in French. You will become more fluent in making an oral presentation in French and in the use of French online resources. In French 9, we continue from French 8 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media, politics or technology. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level C1 of the European Common Framework for Languages (CEFR -C1).
GER-90001 German 1 EA M 7.5 15
German is the most widely spoken language in the EU, and Germany is the second largest export nation in the world. Learning German, therefore, makes very good sense if you want to enhance your future employment prospective, whatever your chosen career path. This course is designed for students with no prior knowledge of German and will develop basic communication skills in German in everyday situations such as introducing oneself and giving and understanding personal information about oneself, family and friends. Alongside the German language, you will get an insight into German culture e.g. we will learn about a variety of German traditions and customs, and culture specific behaviour. By following the video series of 'Deutsch Plus' which charts the problems and successes of an immigrant to Germany in his first job, you will be able to put the language learnt into a work-based context. As the focus of this module is on communication skills, a large proportion of the course will be based on oral work - speaking in groups and in pairs in a variety of question-and-answer and role play exercises. But you will also develop your reading and writing skills in German. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in KLE, linked to the weekly classes. The language level of this module corresponds to work leading to Level A1 in the European Common Framework for Languages (CEFR -A1). Please note: Language module levels 1 and 2 (90001 and 90002) are not available as electives counting towards final year credits. Year 1 and 2 students can only take one absolute beginners language module (90001) in one academic year.
GER-90003 German 3 EA M 7.5 15
The module will build on skills acquired in German 2 or the equivalent (e.g. CEFR Level A1, GCSE Grade C or lower)) and expand your vocabulary base and ability to interact in everyday situations in German. Topics include talking about family and friends, living conditions and travel plans. You will consolidate and broaden your knowledge of vocabulary and grammar in class, as well as practise your communicative skills. Teaching will be based around the textbook and a DVD series for language learners which focuses on young people's lives and work in today's Berlin. Various aspects of contemporary German life will be discussed, based on the textbook and audiovisual material and thereby give you an insight into German culture and customs. There will be a variety of tasks and exercises in class time, such as partner exercises, listening comprehensions, role-play and reading and writing tasks. You will consolidate the skills acquired in class through further web-based self-study exercises. The language level of this module corresponds to work leading to Level A2 in the European Common Framework for Languages (CEFR -A2)
GER-90005 German 5 EA M 7.5 15
The module will build upon the competence acquired at German 4 or equivalent (e.g. CEFR level A2, GCSE grade A). In this module, students will become acquainted with aspects of German culture through the medium of German. Each week will be devoted to a different topic, which will include themes such as club life, the generation gap, travel, friendship, and German proverbs and nursery rhymes. The core skills - listening, speaking, reading and writing - will be expanded and communicative competence and awareness of grammar will be developed further. Teaching will be based around a course book which will be supplemented by a range of video material. There will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and further, partly web-based, self-study tasks. The language level of this module corresponds to work leading to Level B1 in the European Common Framework for Languages (CEFR -B1)
GER-90007 German 7 EA M 7.5 15
This module is aimed at students with a good knowledge of German and will be taught predominantly in the target language. All basic skills (speaking, listening, reading, writing) will be practised in the contact hours, and your communicative skills, vocabulary base and knowledge of grammar will be consolidated and expanded. The course is based around a series of texts focussing on life in contemporary Germany which will afford you an insight into the cultural background of German society, dealing with issues such as education in Germany, and social and political problems. You will move from being able to communicate in everyday situations to discussing more complex issues with a degree of confidence. This will be practised in the classroom situation in a variety of ways: pair work and debates, as well as listening comprehensions and audiovisual material that familiarises you with authentic linguistic features. In self-study time, these skills will be consolidated with the help of exercises on KLE, and German Internet sites that will expand your vocabulary base and further your understanding of German life and culture. The language learning process will be charted in the reflective diary and provide valuable tools to improve language acquisition. Feedback on formative and summative assessments will be provided at regular intervals. The language level of this module corresponds to work leading to Level B2 in the European Common Framework for Languages (CEFR -B2)
GER-90009 German 9 EA M 7.5 15
This course is designed for students with very advanced German language skills (German 8, A-level grade B or above) and will focus on systematically enhancing all four skills, whilst studying topics of relevance to modern-day Germany and Austria. The course will be mainly based on authentic German texts and audio-visual materials such as films, TV recordings and web material, which will be exploited in class and self-study time. By the end of the course you will be able to handle a variety of complex German sources, including newspaper articles and fictional texts, conduct your own searches of German websites and read and discuss factual and fictional texts with some confidence. Feedback on formative and summative assessments will be provided at regular intervals and emphasis will be placed on enabling you to become an efficient language learner after completion of the course. The language level of this module corresponds to work leading to Level C1 in the European Common Framework for Languages (CEFR -C1)
JAP-90001 Japanese 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Japanese. It will develop basic communication skills in Japanese in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and telephoning. The module aims to provide students with the very basics of spoken Japanese (standard polite register) and with recognition skills of one of the Japanese scripts, Hiragana. Students will also be introduced to some aspects of Japanese culture.
JAP-90003 Japanese 3 EA M 7.5 15
This module will develop students&© Japanese language communication skills, enabling them to speak, listen, read, and write in carrying out simple and routine tasks they are likely to encounter in socialising, living, studying or travelling in Japan. Functions and topics such as giving descriptions of events and places, talking about impressions, presenting and receiving gifts, making social arrangements will be covered. Students will also become familiar with some aspects of cultural specific behaviour.
JAP-90005 Japanese 5 EA M 7.5 15
This module will further develop students&© Japanese language communication skills already acquired, enabling them to speak, listen, read, and write in carrying out tasks they are likely to encounter in socialising, living, studying, travelling or working in Japan. Topics and functions covered in the module will include: making comparisons, discussing Japanese cities, regions, countryside and types of accommodation, holiday options, talking about choices and decisions, quoting reported speech. The students will have the awareness of the appropriate use of familiar register and will be able to switch familiar and normal polite as and when it is necessary. The module will build up students' competence of using basic kanji characters as well as the phonetic scripts. This module will also equip students with understanding of contemporary Japanese culture and society.
MAN-20050 Social Theory at Work C M 7.5 15
This module approaches organisation from a sociological, rather than a psychological or economic perspective. As a subject, sociology is concerned primarily with the conduct of society, how things work and what relations are created both at the institutional level and at the level of everyday interaction. Sociologists love to question how society is organised and structured through its institutions. And they go on to ask how we, as organisational participants as well as employees at work, are organised by, and disciplined through, the institutions that we create collectively in our everyday practices. In trying to understand how institutions work, Social Theory at Work pays close attention to how people express themselves in terms of their social relations. Rather than study the behaviour of individuals per se, what is examined is how we affect each other interactively, either through action or accounts. Interest extends to the more familiar forms of organisation, such as family, class, community and group, as well as to more formal networks, such as partnerships, cohorts, professions, business associations and other forms of strategic alliance. The module focuses on how institutions help create, reproduce and regulate order and following that, how power is exercised, distributed and resisted. The module seeks to examine these issues through covering debates over social theory at work.
MAN-20055 Organisational Behaviour C M 7.5 15
This module introduces the fundamental concepts, theories and approaches to the study of human behaviour in organizations. The course analyses classical theory including the Taylorist and Human Relations approaches to Organisational Behaviour, and then describes more recent trends such as labour process and post structuralist analysis. Key topics such as motivation, politics, leadership and gender and organisations are addressed. As a theory driven course organisational behaviour also considers how the relationship between the organization and its environment affects organizational culture and its members. Throughout the emphasis is firmly upon the human dimension of the organization and the organizing process, drawing on a wide range of social science research.
MAN-20056 Critical Perspectives on Management Research EP C 7.5 15
The module introduces students to essential elements of the research process, focusing upon the methodological and theoretical approaches used in management research. The module expects students to adopt a critical approach to reading published research, examining the strengths and weaknesses of different approaches to research design and the research process and to the dissemination of research. In particular students will consider the extent to which contextual demands and constraints upon research processes are dealt with by researchers and, through assessments will be encouraged to critique existing research and design an indicative research project.
MAN-20061 Understanding the Consumer EP M 7.5 15
This module introduces students to the study of consumer behaviour. The various determinants of behaviour are examined and the applications of theory are considered and critiqued. The primary aim is to provide students with an understanding of consumer behaviour and an understanding of how this knowledge can be used to inform commercial decisions. Emphasis is placed on the ability to critically appraise various theories and synthesise concepts and theories during the process of application to management problems. At the end of this unit, students will understand the psychological and social influences exercised upon consumers' behaviour, and be able to identify the strategic and managerial implications associated with consumer behaviour.
RUS-90001 Russian 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Russian. It will develop basic communication skills in Russian in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and travelling. The module aims to provide students with the basic spoken Russian and with recognition skills of Russian alphabet. Students will also be introduced to some aspects of Russian culture.
RUS-90003 Russian 3 EA M 7.5 15
This module will further develop Russian language skills enabling students to speak, write and read Russian carrying out simple tasks they are likely to encounter in travelling, living or studying in Russia.
RUS-90005 Russian 5 EA M 7.5 15
This module will further develop students Russian language communication skills already acquired, enabling students to speak, listen, read, and write in carrying out tasks they are likely to encounter in socialising, living, studying, travelling or working in Russia. Topics and functions covered in the module will include: making comparisons, discussing Russian cities, regions, countryside and types of accommodation, holiday options, talking about choices and decisions, quoting reported speech.
SPN-90001 Spanish 1 EA M 7.5 15
Spanish is one of the world's major languages and is growing. You do not have to aim for total fluency. Basic language skills can be very useful to employers and will help you get a lot more out of travel to Spanish-speaking countries. It's a multilingual world and companies are increasingly aware of the advantages of recruiting people with language skills. Whatever career you choose to follow, your Spanish skills will help you get more from life. This course is designed for students with no prior knowledge of Spanish. It will develop basic communication skills in Spanish - mainly in a familiar register- in everyday situations. Alongside the Spanish language, you will also be introduced to some aspects of Spanish culture: some Spanish traditions and customs, and culture-specific behaviour. The emphasis will be on oral communication skills but you will also develop your reading and writing skills in Spanish. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in WebCT/KLE, linked to the weekly classes. The language level of this module corresponds to work leading to Level A1 in the European Common Framework for Languages (CEFR -A1).
SPN-90003 Spanish 3 EA M 7.5 15
Spanish is one of the world's major languages and is growing. Language skills can be very useful to employers and will help you get a lot more out of travel to Spanish-speaking countries. For those studying International Relations, History, Politics, American Studies or doing Geography or Geology fieldwork in Spain, this module will equip them with an essential insight of Spanish language varieties and Hispanic cultures. This module is designed for students with a basic level of Spanish -Spanish 2 or equivalent (e.g. CEF level A1, GCSE grade C or lower). It consolidates previous grammatical knowledge and widens vocabulary through practical exercises, guided conversation, games, songs, etc. and develops their communicative skills. Topics include your daily routine, relationships, hobbies, etc. Various aspects of contemporary Spanish life as well as of the Hispanic world (e.g. timetables, celebration of death, Christmas traditions) will be discussed in class and students will gain a basic understanding of these topics. The course will unable you to sustain a basic conversation, incorporating the socio-linguistic functions of apologising, offering help and suggestions, inviting, rejecting an invitation and showing agreement and disagreement, etc. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. You will also have the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in Keele Learning Environment (KLE), linked to the weekly classes. The language level of this module corresponds to work leading to Level A2 in the European Common Framework for Languages (CEFR -A2).
SPN-90005 Spanish 5 EA M 7.5 15
Spanish is one of the world's major languages and for those studying American Studies, International Relations, History, Politics, or doing Geography or Geology fieldwork in Spain, this module equips them with an insight of Spanish/Hispanic language varieties and cultures. Whatever career you choose to follow, your Spanish skills will help you get more from life. Both the mastery of a foreign language as widely spoken as Spanish and the awareness of cultural and linguistic specificities will prove essential when negotiating the world of work. This module is designed for students who have completed Spanish 4 or equivalent (e.g. CEF level A2, GCSE grade A). It will expand the foundations for further study or work in Spain and Latin America. All language skills - reading, listening, speaking and writing as well as the pragmatic-socio cultural dimension of the language- are integrated in every tutorial. Cultural background of Spanish society as well as Hispanic traditions (Death celebrations, Lottery, Christmas, etc.) are present throughout the course. You will also enquire into the ways we learn and acquire a language (their motivations and difficulties when learning Spanish), where the contributions of students will be of vital importance. Teaching will be based around a course book which will be supplemented by a range of video material. There will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks. There will be introductory class sessions but also regular group and pair work; and further, partly web-based, self-study tasks. The language level of this module corresponds to work leading to Level B1 in the European Common Framework for Languages (CEFR -B1).
SPN-90007 Spanish 7 EA M 7.5 15
The mastery of Spanish, the official language in 23 countries and the second language in USA, as well as of the cultural background of Spanish society and of the Hispanic world presented throughout the course is of great advantage for future employment in this vast job market or for those wishing to travel in South America. It is specially relevant for those studying American Studies, International Relations, History, Politics, or doing Geography or Geology fieldwork in Spain. This course is designed for students with a good knowledge of Spanish who have completed Spanish 6 or equivalent (e.g. CEFR level B1, AS-level grade B, A-level grade D). It will develop their advanced communication skills in Spanish in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in Spanish or understanding contemporary Spain and the Hispanic world. You will both, consolidate the skills you have acquired at previous levels and build on them by moving beyond the situations of everyday life to more challenging and stimulating tasks such as how to write the biography of the ideal candidate for a job, to set rules in given contexts, to broadcast information, to write reviews, to design a manifesto, tell anecdotes, understand culturally based sense of humour, etc You will extend your vocabulary base and be introduced to the more complex grammatical Spanish structures, including the use of past tenses, the difference between the subjunctive/indicative, ser/estar + adjectives, direct/reported speech, etc. All language skills - reading, listening, speaking and writing as well as the pragmatic-socio cultural dimension of the language- are integrated in every tutorial. We will also enquire into the ways we learn and acquire a language, where the contributions of students will be of vital importance. There will be a course book which will be supplemented by a range of video material and there will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and students will be required to complete a range of self study tasks. Furthermore, we will make extensive use of Spanish/Hispanic resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. There will be further self-study opportunities via Keele Learning Environment (KLE). Feedback on formative and summative assessments will be provided at regular intervals. The language level of this module corresponds to work leading to Level B2 in the European Common Framework for Languages (CEFR -B2).
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
~ ENL-90004 Academic English for Business Students ( 2) EA M 7.5 15
Drawing on academic business themes and materials, these sessions will provide opportunities for students to further develop their writing, reading and verbal communication skills. Through a series of lectures, workshops, assignments, on-line and practical tasks, students will improve their ability to: • Summarise, paraphrase and synthesise information from a variety of sources • Cite sources accurately and write a bibliography • Gather, interpret and report on data • Identify authorial stance and read critically • Write in an appropriate style • Engage in academic discussion • Prepare and deliver business presentations
Semester 2 C/O TYP ECTSCATS
CHI-90001 Chinese (Mandarin) 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Chinese. It will develop basic communication skills in Chinese in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and telephone conversations. The module aims to provide students with the very basics of spoken Mandarin and with recognition skills of written Chinese characters. Students will also be introduced to some aspects of Chinese culture. Please note that if you are a Chinese National or have any experience of Chinese (Mandarin or otherwise) you cannot enrol for this module.
CHI-90002 Chinese (Mandarin) 2 EA M 7.5 15
This module is designed for students who have completed Chinese 1 or equivalent. It develops Chinese language skills - listening, speaking, reading and writing. On a more general level, it will enhance students&© intercultural skills. By successfully completing the module, students will be able to conduct simple short conversations about their daily life, leisure time activities, eating and drinking, home environment and public transport. They will be able to give or obtain information on locations of amenities, routines and schedules, and travel arrangements. Please note that if you are a Chinese National or have any experience of Chinese (Mandarin or otherwise) you cannot enrol onto this module.
CHI-90004 Chinese 4 EA M 7.5 15
This module will further develop students, Chinese language communication skills, enabling them to speak, listen, read, and write in order to carry out routine tasks they are likely to encounter in socialising, living, studying or travelling in China. Functions and topics covered will include: giving and understanding directions, making polite requests, asking for permission, discussing family and educational background in more detail, expressing likes and dislikes as well as wishes and discussing travel itinerary and future plans. Students will also become familiar with aspects of contemporary Chinese culture and society through audio-visual materials and texts.
CHI-90006 Chinese 6 EA M 7.5 15
This module will further develop students language communication skills In Mandarin Chinese, enabling them to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in China. Functions and topics will include: expressing and understanding of feelings and emotions expressed orally and in personal letters, explaining reasons and giving excuses in a more sensitive or complex manner, expressing opinions, offering advice, giving details of future plans and projections and making guesses. Some feature film clips set in a variety of social and work situations will be analysed in teaching sessions. There will also be reading and writing work to build students' confidence in handling mixture of various Chinese characters. Students will also become fluent with a range of social contexts and culturally specific behaviour.
FRE-90001 French 1 EA M 7.5 15
This course is designed for students with no prior knowledge of French and will develop basic communication skills in French in everyday situations such as introducing oneself and giving and understanding personal information about oneself, family and friends. Alongside the French language, you will get an insight into French culture e.g. about a variety of French traditions and customs, and culture specific behaviour. By following Units 1 to 4 of "French Experience 1- BBC Publications", you will be able to put the language learnt into the context of socialising, leisure, visits and work. As the focus of this module is on communication skills, a large proportion of the course will be based on oral work speaking in groups and pairs in a variety of question-and-answer and role-play exercises. But you will also develop your reading and writing skills in French. The course book gives basic outline and structure to your learning, and will be supplemented by other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in the KLE, linked to the weekly classes. The language level of this module corresponds to work leading to Level A1 of the European Common Framework for Languages (CEFR -A1).
FRE-90002 French 2 EA M 7.5 15
This module is designed for students who have acquired French 1 or equivalent. The course is based on everyday activities and conversations involving a variety of French-speakers, with authentic audio material which allows you to join in and get the feel of speaking for yourself in your new language. Each unit contains key words and phrases, leading into your ability to listen with confidence and use your new vocabulary. Since contact hours focus on communication skills, you will practise speaking in pairs or groups in a variety of everyday situations, such as travelling in France, visiting Paris and other cities, eating out and shopping. You will also develop and practise reading and writing in French. The Units 5 to 9 of the course book "French Experience 1- BBC Publications" will provide outline and structure to the course, but the book will be supplemented by other materials. You will have the opportunity to practise and reinforce your new knowledge by using computer exercises in the KLE, linked to the weekly classes. Upon successful completion of this course, students will reach level A1 of the Common European Language Framework (CEFR - A1).
FRE-90004 French 4 EA M 7.5 15
French 4 is designed to continue French language study for students who have successfully completed module French 3 or equivalent (e.g., GCSE Grade B). It will enhance skills already acquired, developing knowledge of everyday French in spoken, written, reading and listening activities. The Units 15 to 20 of the course book "French Experience 1- BBC Publications" refer to the experiences of a group of French speakers in France as they visit, travel, talk about their work and engage in work activities, such as using the telephone and talking to colleagues at work. Discussion is furthered by the introduction of topics currently debated by French people. As in the preceding course, the targeted exercises and audio material provided are extended by the KLE. When the course is completed, you can expect to have acquired a denser, more complex understanding of the language, together with the ability to respond with confidence. Upon successful completion of this course, students will reach level A2 of the Common European Language Framework (CEFR - A2).
FRE-90006 French 6 EA M 7.5 15
The course is designed for students with prior knowledge of French and will develop advanced communication skills in French in everyday situations such as talking about daily routine, socialising and food, family, the home as well as in more complex situations, such as discussing a range of topical issues in French or understanding the French media. To help you achieve this, the course-book, ''French Experience 2'' (BBC Publications) will provide you with an advanced vocabulary and plenty of practice. It also allows you to get a better understanding of the grammatical structure of the language. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write simple letters describing for instance a past holiday as well as longer texts in French. In French 6, we continue from French 5 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media or politics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. Alongside the textbook, we will use audio,video and online material to consolidate vocabulary, grammatical structures and themes dealt with in class. Upon successful completion of this course, students will reach level B1 of the Common European Language Framework (CEFR - B1),
FRE-90008 French 8 EA M 7.5 15
The course is designed for students with an advanced knowledge of French and will develop their advanced communication skills in French in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on a range of issues in the French speaking world. In French 8, we continue from French 7 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. Upon successful completion of this course, students will reach level B2 of the Common European Language Framework (CEFR - B2)
FRE-90010 French 10 EA M 7.5 15
This is a French post-advanced course for those who have a very good familiarity with the language. The course is designed for students with an excellent knowledge of French and will develop their advanced communication skills in French in everyday situations as well as in more complex contexts, in particular in developing arguments and discussions around a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a very elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on issues in the French speaking world. You will be able to summarize French texts in French and to develop your skills at essay writing in French. You will become more fluent in making an oral presentation in French and in the use of French online resources. In French 10, we continue from French 9 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level C1 in the European Common Framework for Languages (CEFR -C1).
GER-90002 German 2 EA M 7.5 15
This course is designed for students with limited prior knowledge of German (e.g. German 1, OR one year German at school several years ago) and will develop basic communication skills in German in everyday situations such as introducing oneself, talking about your daily routines and about your immediate surroundings. Alongside the German language, you will get an insight into German culture e.g. we will learn about a variety of German traditions and customs and culture specific behaviour. By following the video series 'Deutsch Plus' which charts the problems and successes of an immigrant to Germany in his first job, you will be able to put the language learnt into a work-based context. As the focus of this module is on communication skills, a large proportion of the course will be based on oral and aural work listening to tapes and video material, and speaking in groups and in pairs in a variety of question-and-answer and role play exercises. You will also develop and practise reading and writing in German. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. You will also have the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in KLE, linked to the weekly classes. Upon successful completion of this module, students will normally have reached level A1 of the Common European Language Framework (CEFR - A1)
GER-90004 German 4 EA M 7.5 15
The module will build on skills acquired in German 3 or equivalent (e.g. GCSE Grade B) and expand your vocabulary base and ability to interact in everyday situations in German. Topics include talking about education, likes and dislikes, future career plans and German reunification. You will consolidate and broaden your knowledge of vocabulary and grammar in class, as well as practise your communicative skills. Teaching will be based around the textbook and a DVD series for language learners which focuses on young people's lives and work in today's Berlin. Various aspects of contemporary German life will be discussed, based on the textbook and audiovisual material and thereby give you an insight into German culture and customs. There will be a variety of tasks and exercises in class time, such as partner exercises, listening comprehensions, role-play and reading and writing tasks. You will consolidate the skills acquired in class through further web-based self-study exercises. Upon successful completion of this module, students will normally have reached level A2 of the Common European Language Framework (CEFR - A2)
GER-90006 German 6 EA M 7.5 15
This course is designed for students who have completed German 5 or equivalent (e.g. GCSE grade A*, AS-level grade D or lower). There will be two contact hours per week over 11 weeks. Each week will be devoted to a different topic, which will include themes such as German identity, local culture and politics, festivals etc. The core skills listening, speaking, reading and writing will be expanded and communicative competence and awareness of grammar will be developed. Teaching will be based around a set course book which will be supplemented by a range of video and other language material. There will be a variety of tasks and exercises during each class, such as discussion and role play, listening comprehension and reading; and there will be further self-study opportunities via KLE and portfolio work. Upon successful completion of this module, students will normally have reached level B1 of the Common European Language Framework (CEFR - B1)
GER-90008 German 8 EA M 7.5 15
This module is aimed at students with a good knowledge of German and will be taught predominantly in the target language. All basic skills (speaking, listening, reading, writing) will be practised in the contact hours, and your communicative skills, vocabulary base and knowledge of grammar will be consolidated and expanded. The course is based around a series of texts focusing on life in contemporary Germany which will afford you an insight into the cultural background of German society, dealing with issues such as reunification, "Ostalgie", and follow-on social and political problems. You will move from being able to communicate in everyday situations to discussing more complex issues with confidence. This will be practised in the classroom situation in a variety of ways: pair work and debates, as well as listening comprehensions and audiovisual material that familiarises you with authentic linguistic features. In the self-study time, these skills will be consolidated with the help of exercises on KLE, and German Internet sites that will expand your vocabulary base and further your understanding of German life and culture. The language learning process will be charted in the reflective diary and provide valuable tools to improve language acquisition. Feedback on formative and summative assessments will be provided at regular intervals. Upon successful completion of this module, students will normally have reached level B2 of the Common European Language Framework (CEFR - B2)
GER-90010 German 10 EA M 7.5 15
This course is designed for students with very advanced German language skills (German 9, A-level grade A, CEF grade B1) and will focus on systematically enhancing all four skills, whilst studying topics of relevance to modern-day Germany. The course will be mainly based on authentic German texts and audio-visual materials such as films, TV recordings and web material, which will be exploited in class and self-study time. By the end of the course you will be able to handle a variety of complex German sources, including newspaper articles and fictional texts, conduct your own searches of German websites and read and discuss factual and fictional texts with some confidence. Feedback on formative and summative assessments will be provided at regular intervals and emphasis will be placed on enabling you to become an efficient independent language learner after completion of the course. The language level of this module corresponds to work leading to Level C1 in the European Common Framework for Languages (CEFR -C1)
JAP-90001 Japanese 1 EA M 7.5 15
This course is designed for students with no prior knowledge of Japanese. It will develop basic communication skills in Japanese in everyday situations such as meeting someone for the first time, talking about daily routine, family, shopping and telephoning. The module aims to provide students with the very basics of spoken Japanese (standard polite register) and with recognition skills of one of the Japanese scripts, Hiragana. Students will also be introduced to some aspects of Japanese culture.
JAP-90002 Japanese 2 EA M 7.5 15
This module is designed for students who have completed Japanese 1 or equivalent. It develops Japanese language skills - listening, speaking, reading and writing. On a more general level, it will enhance students&© intercultural skills. By successfully completing the module, students will be able to conduct simple short conversations about their daily life, leisure time activities, eating and drinking, home environment and public transport. They will be able to give or obtain information on locations of amenities, routines and schedules, and travel arrangements.
JAP-90004 Japanese 4 EA M 7.5 15
This module will further develop students&© elementary Japanese language communication skills, enabling them to speak, listen, read, and write in order to carry out routine tasks they are likely to encounter in socialising, living, studying or travelling in Japan. Functions and topics covered will include: giving and understanding directions, making polite requests, asking for permission, discussing family and educational background in more detail, expressing likes and dislikes as well as wishes and discussing travel itinerary and future plans. Students will also become familiar with aspects of contemporary Japanese culture and society through audio-visual materials and texts.
JAP-90006 Japanese 6 EA M 7.5 15
This module will further develop students&© Japanese language communication skills, enabling them to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in Japan. Functions and topics will include: expressing and understanding of feelings and emotions expressed orally and in personal letters, explaining reasons and giving excuses in a more sensitive or complex manner, expressing opinions, offering advice, giving details of future plans and projections and making guesses. Some feature film clips set in a variety of social and work situations will be analysed in teaching sessions. There will also be reading and writing work to build students' confidence in handling mixture of phonetic scripts and essential kanji characters. Students will also become familiar with a range of social contexts and culturally specific behaviour.
MAN-20053 Operations and Quality Management C M 7.5 15
This module will introduce students to key concepts and issues in quality management. Students will be encouraged to critically analyse and evaluate concepts and techniques within specific organizational contexts through topical, real life examples. Particular emphasis will be placed on different perspectives of quality and why it is crucial to organisational success.
MAN-20057 Corporate Social Responsibility C M 7.5 15
The aim of the module is to provide critical understanding about the changing relationship between business and society in the context of globalisation. This course provides a broad introduction to and an opportunity to deliberate upon some of the ethical challenges which firms encounter, and to examine the theoretical frameworks available in order to resolve or discuss these challenges.
RUS-90002 Russian 2 EA M 7.5 15
This module is designed for those who have completed Russian 1 or equivalent. It helps to develop further writing, speaking, reading and listening skills in Russian. By successfully completing the module, students will be able to conduct simple short conversations about themselves, their hobbies and skills, homes and immediate surroundings, eating and drinking, and public transport. They will be able to give or obtain information on locations of amenities and travel arrangements.
RUS-90004 Russian 4 EA M 7.5 15
This module will further develop students elementary Russian language communication skills, enabling them to speak, listen, read, and write in order to carry out routine tasks they are likely to encounter in socialising, living, studying or travelling in Russia. Functions and topics covered will include: giving and understanding directions, making polite requests, asking for permission, discussing family and educational background in more detail, expressing likes and dislikes as well as wishes and discussing travel itinerary and future plans. Students will also become familiar with aspects of contemporary Russian culture and society through audio-visual materials and texts.
RUS-90006 Russian 6 EA M 7.5 15
This module will further develop students Russian language communication skills, enabling students to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in Russia. Functions and topics will include: expressing and understanding feelings and emotions expressed in conversations and in personal letter; explaining reasons and giving excuses in a more sensitive or complex manner; expressing opinions, offering advice, giving details of future plans and projections and making guesses. Some feature film clips set in a variety of social and work situations will be analysed in teaching sessions. There will also be reading and writing work to build students' confidence in using Russian grammar and vocabulary. Students will also become familiar with a range of social contexts and culturally specific behaviour.
SPN-90001 Spanish 1 EA M 7.5 15
Spanish is one of the world's major languages and is growing. You do not have to aim for total fluency. Basic language skills can be very useful to employers and will help you get a lot more out of travel to Spanish-speaking countries. It's a multilingual world and companies are increasingly aware of the advantages of recruiting people with language skills. Whatever career you choose to follow, your Spanish skills will help you get more from life. This course is designed for students with no prior knowledge of Spanish. It will develop basic communication skills in Spanish - mainly in a familiar register- in everyday situations. Alongside the Spanish language, you will also be introduced to some aspects of Spanish culture: some Spanish traditions and customs, and culture-specific behaviour. The emphasis will be on oral communication skills but you will also develop your reading and writing skills in Spanish. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in WebCT/KLE, linked to the weekly classes. The language level of this module corresponds to work leading to Level A1 in the European Common Framework for Languages (CEFR -A1).
SPN-90002 Spanish 2 EA M 7.5 15
This course is designed for students with limited prior knowledge of Spanish (e.g. Spanish 1, OR one year Spanish at school years ago). It will develop basic communication skills- listening, speaking, reading and writing in Spanish. On a more general level, it will enhance your intercultural skills, since alongside the Spanish language, you will also be introduced to some aspects of Spanish culture: traditions and customs, and culture specific behaviour. Being able to speak Spanish, the official language in 23 countries and the second language in USA, can open up a whole new world whether that means travelling in South America, making the most of holidays in Spain or using your language skills to get a better job. Spain is one of the UK's major trading partners. Whatever career you choose to follow, your Spanish skills will help you get more from life By successfully completing the module, you will be able to conduct simple short conversations about daily life, leisure time activities, eating and drinking, home environment and public transport. You also will be able to give or obtain information on locations of amenities, routines and schedules, and travel arrangements. The emphasis will be on oral communication skills through the use of role plays, pair work and short presentations in small groups. But you will also develop your reading and writing skills in Spanish. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. There will also be the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in KLE, linked to the weekly classes. Upon successful completion of this module, students will normally have reached level A1 of the Common European Language Framework (CEFR - A1),
SPN-90004 Spanish 4 EA M 7.5 15
Learning Spanish can open a door to a whole new world: is the official language of more than 23 Spanish speaking countries and the second language in USA. Thus there are constant opportunities for using your language skills; whether on holiday, socialising, enjoying cultural life or to get a better job. Spanish will widen your horizons, create new opportunities and increase your appreciation of what's out there. This module is designed for students' who have completed Spanish 3 or equivalent (e.g. CGSE grade B). It will further develop students' Spanish language communication skills, enabling them to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in Spain. Main topics we will study are shopping, eating out, facilities in your town, making travel and social arrangements, state of health, talking about events in the past, skills, discussing plans for the future. Cultural background of Spanish society as well as traditions of the Hispanic world (i.e. Food habits and daily meals, Easter/spring celebrations, etc.) will be presented throughout the course, thus providing the foundations for further study or work in Spain and Latino-America.. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. You will also have the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in KLE, linked to the weekly classes. Upon successful completion of this module, students will normally have reached level A2 of the Common European Language Framework (CEFR - A2)
SPN-90006 Spanish 6 EA M 7.5 15
Both the mastery of a foreign language as widely spoken as Spanish and the awareness of cultural and linguistic specificities will prove essential when negotiating the world of work or when travelling around the world. For those studying American Studies, International Relations, History, Politics, or doing Geography or Geology fieldwork in Spain, is most relevant, since this module equips you with an insight of Spanish/Hispanic language varieties and cultures. This course is designed for students who have completed Spanish 5 or equivalent (e.g. GCSE grade A*, AS-level grade D or lower). The core skills listening, speaking, reading and writing will be expanded and communicative competence and awareness of grammar will be developed further. Teaching will be based around a set course book which will be supplemented by a range of video material. We learn to describe a journey, compose a CV; to assess past experiences; to talk about habits in the past; to express obligation and possibility; to predict our future and offer hypotheses; etc. We will study some Latin American countries in more detail, such as Chile, through a DVD series. There will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and students will be required to complete a range of self study tasks for portfolio. For computer-assisted learning, KLE will enable you to enhance your self-study skills and research for some of the module tasks. Upon successful completion of this module, students will normally have reached level B1 of the Common European Language Framework (CEFR - B1)
SPN-90008 Spanish 8 EA M 7.5 15
The sheer size of the Spanish speaking population world-wide, the communications revolution and the emergence of a global economy mean there are more opportunities to use the language and more economic incentives. This is a Spanish post-advanced course for those who have a good familiarity with the language. It is specially relevant for those studying American Studies, International Relations, History, Politics, International Law or doing Geography and Geology in Spain. You will develop advanced communication skills in Spanish in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in different varieties of Spanish or understanding contemporary Spain and the Hispanic world. This will be of great advantage for future employment . You will both consolidate the skills you have acquired at previous levels and build on them by moving beyond the situations of everyday life to more challenging and stimulating tasks such as to organise a debate, simulate the editorial board of a journal or in a reality-show, reflect on the world of feelings and relationships, design an useful object, or prepare a competition about knowledge of Latin America. In order to perform these tasks, some problematic aspects of Spanish grammar will be dealt with, including uses of subjunctive, conditional tenses, passive voice, past tenses etc. The main linguistic functions involved: express hope, wishes, complaints, demands, define the known and unknown, giving advice and recommendations, etc. All language skills - reading, listening, speaking and writing as well as the pragmatic-socio cultural dimension of the language- are integrated in every tutorial. We will also enquire into the ways we learn and acquire a language, where the contributions of students will be of vital importance. There will be a course book which will be supplemented by a range of video material and there will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and students will be required to complete a range of self study tasks. Furthermore, we will make an extensive use of Spanish/Latin American resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. There will be further self-study opportunities via KLE. Feedback on formative and summative assessments will be provided at regular intervals. Upon successful completion of this module, students will normally have reached level B2 of the Common European Language Framework (CEFR - B2)

Management (International Business) Single Honours - Level 3 Modules

Semester 1 C/O TYP ECTSCATS
CHI-90003 Chinese 3 EA M 7.5 15
This module will develop students' Chinese language communication skills, enabling them to speak, listen, read, and write in carrying out simple and routine tasks they are likely to encounter in socialising, living, studying or travelling in Chinese. Functions and topics such as giving descriptions of events and places, talking about impressions, presenting and receiving gifts, making social arrangements will be covered. Students will also become familiar with some aspects of cultural specific behaviour.
CHI-90005 Chinese 5 EA M 7.5 15
This module will further develop students communication skills in Mandarin Chinese, enabling them to speak, listen, read, and write in carrying out tasks they are likely to encounter in socialising, living, studying, travelling or working in China. Topics and functions covered in the module will include: making comparisons, discussing Chinese cities, regions, countryside and types of accommodation, holiday options, talking about choices and decisions, quoting reported speech. The students will have the awareness of the appropriate use of familiar register and will be able to switch familiar and normal polite as and when it is necessary. The module will build up students' competence of writing in Chinese characters and will also equip them with an understanding of contemporary Chinese culture and society.
FRE-90003 French 3 EA M 7.5 15
This module is designed for students who have successfully completed French 1 and 2 (or equivalent) at Keele, or who have completed other courses consisting of up to 4 years of taught French. Set in France, The Units 10 to 14 of the course book "French Experience 1- BBC Publications" follow the experiences of a group of native speakers as they work, travel, socialise and visit other parts of the French-speaking world. Thoughtfully designed to introduce the complexities of more advanced forms of the language, the course also engages with francophone culture. You will be involved in a variety of experiences through audio-material integrated with the course, enabling you to participate in conversations and situations. The course exploits every aspect of language-learning methods, providing reinforcement of new ideas by carefully designed exercises and supporting material both from the coursebook and from the KLE. The language level of this module corresponds to work leading to Level A2 of the European Common Framework for Languages (CEFR -A2).
FRE-90005 French 5 EA M 7.5 15
The course is designed for students with prior knowledge of French and will develop advanced communication skills in French in everyday situations such as talking about daily routine, socialising and food, family, the home as well as in more complex situations, such as discussing a range of topical issues in French or understanding the French media. To help you achieve this, the course-book, ''French Experience 2'' (BBC Publications) will provide you with an advanced vocabulary and plenty of practice. It also allows you to get a better understanding of the grammatical structure of the language. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write simple letters describing for instance a past holiday as well as longer texts in French. In French 5, we continue from French 4 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media or politics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. Alongside the textbook, we will use audio,video and online material to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level B1 of the European Common Framework for Languages (CEFR -B1).
FRE-90007 French 7 EA M 7.5 15
The course is designed for students with an advanced knowledge of French and will develop their advanced communication skills in French in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on issues such as the environment, health, the use of new technologies. In French 7, we continue from French 6 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media or politics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level B2 of the European Common Framework for Languages (CEFR -B2).
FRE-90009 French 9 EA M 7.5 15
This is a French post-advanced course designed for students who have a very good familiarity with the language and will develop their communication skills in French in everyday situations as well as in more complex contexts, in particular in developing arguments and discussions around a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a very elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on a range of issues in the French speaking world. You will be able to summarize French texts in French and to develop your skills at essay writing in French. You will become more fluent in making an oral presentation in French and in the use of French online resources. In French 9, we continue from French 8 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media, politics or technology. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level C1 of the European Common Framework for Languages (CEFR -C1).
GER-90003 German 3 EA M 7.5 15
The module will build on skills acquired in German 2 or the equivalent (e.g. CEFR Level A1, GCSE Grade C or lower)) and expand your vocabulary base and ability to interact in everyday situations in German. Topics include talking about family and friends, living conditions and travel plans. You will consolidate and broaden your knowledge of vocabulary and grammar in class, as well as practise your communicative skills. Teaching will be based around the textbook and a DVD series for language learners which focuses on young people's lives and work in today's Berlin. Various aspects of contemporary German life will be discussed, based on the textbook and audiovisual material and thereby give you an insight into German culture and customs. There will be a variety of tasks and exercises in class time, such as partner exercises, listening comprehensions, role-play and reading and writing tasks. You will consolidate the skills acquired in class through further web-based self-study exercises. The language level of this module corresponds to work leading to Level A2 in the European Common Framework for Languages (CEFR -A2)
GER-90005 German 5 EA M 7.5 15
The module will build upon the competence acquired at German 4 or equivalent (e.g. CEFR level A2, GCSE grade A). In this module, students will become acquainted with aspects of German culture through the medium of German. Each week will be devoted to a different topic, which will include themes such as club life, the generation gap, travel, friendship, and German proverbs and nursery rhymes. The core skills - listening, speaking, reading and writing - will be expanded and communicative competence and awareness of grammar will be developed further. Teaching will be based around a course book which will be supplemented by a range of video material. There will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and further, partly web-based, self-study tasks. The language level of this module corresponds to work leading to Level B1 in the European Common Framework for Languages (CEFR -B1)
GER-90007 German 7 EA M 7.5 15
This module is aimed at students with a good knowledge of German and will be taught predominantly in the target language. All basic skills (speaking, listening, reading, writing) will be practised in the contact hours, and your communicative skills, vocabulary base and knowledge of grammar will be consolidated and expanded. The course is based around a series of texts focussing on life in contemporary Germany which will afford you an insight into the cultural background of German society, dealing with issues such as education in Germany, and social and political problems. You will move from being able to communicate in everyday situations to discussing more complex issues with a degree of confidence. This will be practised in the classroom situation in a variety of ways: pair work and debates, as well as listening comprehensions and audiovisual material that familiarises you with authentic linguistic features. In self-study time, these skills will be consolidated with the help of exercises on KLE, and German Internet sites that will expand your vocabulary base and further your understanding of German life and culture. The language learning process will be charted in the reflective diary and provide valuable tools to improve language acquisition. Feedback on formative and summative assessments will be provided at regular intervals. The language level of this module corresponds to work leading to Level B2 in the European Common Framework for Languages (CEFR -B2)
GER-90009 German 9 EA M 7.5 15
This course is designed for students with very advanced German language skills (German 8, A-level grade B or above) and will focus on systematically enhancing all four skills, whilst studying topics of relevance to modern-day Germany and Austria. The course will be mainly based on authentic German texts and audio-visual materials such as films, TV recordings and web material, which will be exploited in class and self-study time. By the end of the course you will be able to handle a variety of complex German sources, including newspaper articles and fictional texts, conduct your own searches of German websites and read and discuss factual and fictional texts with some confidence. Feedback on formative and summative assessments will be provided at regular intervals and emphasis will be placed on enabling you to become an efficient language learner after completion of the course. The language level of this module corresponds to work leading to Level C1 in the European Common Framework for Languages (CEFR -C1)
JAP-90003 Japanese 3 EA M 7.5 15
This module will develop students&© Japanese language communication skills, enabling them to speak, listen, read, and write in carrying out simple and routine tasks they are likely to encounter in socialising, living, studying or travelling in Japan. Functions and topics such as giving descriptions of events and places, talking about impressions, presenting and receiving gifts, making social arrangements will be covered. Students will also become familiar with some aspects of cultural specific behaviour.
JAP-90005 Japanese 5 EA M 7.5 15
This module will further develop students&© Japanese language communication skills already acquired, enabling them to speak, listen, read, and write in carrying out tasks they are likely to encounter in socialising, living, studying, travelling or working in Japan. Topics and functions covered in the module will include: making comparisons, discussing Japanese cities, regions, countryside and types of accommodation, holiday options, talking about choices and decisions, quoting reported speech. The students will have the awareness of the appropriate use of familiar register and will be able to switch familiar and normal polite as and when it is necessary. The module will build up students' competence of using basic kanji characters as well as the phonetic scripts. This module will also equip students with understanding of contemporary Japanese culture and society.
~ MAN-30036 Leading, Change and Entrepreneurship EP C 7.5 15
Even though leadership is probably one of the most used words, the concept of leadership itself has been subjected to decades of discussion and research with little agreement about what we are actually discussing. Leadership is seen as closely aligned to entrepreneurship and many governments in the developed West as elsewhere have articulated the need for increased entrepreneurial activity as a salvation to economic ills. Entrepreneurship in the UK, advanced not least by the British government and other agencies, encourages enterprise and innovation. For example, the Department of Trade and Industry (DTI) claims to: `Promote enterprise, innovation and increased productivity $ú in particular by encouraging successful business start-ups, and by increasing the capacity of business including SME&©s to grow, to invest, to develop skills, to adopt best practice$ö [it is] UK policy to promote enterprise$öand is seen to be of key importance in terms of employment, and wealth creation, and poverty alleviation.&©&©(DTI Website, www.dti.gov.uk/). This is especially the case with respect to target groups (e.g women) or geographical regions, who are depicted as representing a hitherto largely $ùuntapped&© resource for future economic growth and development. The OECD claims that the growth and presence of entrepreneurs in SMEs is increasingly important to the global economy. Similarly, in the United States, `the concept of micro-enterprise has been widely praised in the public and private sectors as, one of the hottest anti-poverty strategies&© . Agreement seems to be limited to the fact that we are talking about something important. While the concept of leading might suggest that someone is doing the leading, the concept of leadership has been constructed over the years to encompass a much wider meaning: leadership may be considered as the process of influencing the activities of an organized group in its efforts toward goal setting and goal achievement, or the the $ùmanagement of meaning&©. The necessity for creativity and entrepreneurship on the part of leaders has been thoroughly documented in much mainstream literature. In this module, we reflect upon leadership and entrepreneurship in the light of contemporary developments and competing perspectives. Module material is supplemented by guest speakers from business and industry and students are encouraged to develop critical research and analytical skills to examine the relevance and application of leadership theory to practical workplace scenarios.
~ MAN-30040 Identity, Culture & Organisation EP M 7.5 15
In seeking to understand the workings of contemporary institutions, it is vital to grasp the deeply complex webs of relations taking place daily beneath the tropes of culture and identity. This module will help student learners to get a firm grasp of the strengths and limits of managerial intervention. The possibilities for colonisation, on the one part, and resistance, on the other, are extensive. For example, whenever managers try to play a heightened role today in both configuring and constraining relations of identity, this creates new issues over democracy and personhood. However, an appreciation of the multiplicities that beset identity, alongside greater insight into the folds within organisational work more generally, also helps suggest why culture change usually proves so difficult to pull off. The module is structured around weekly discussion. This is based on key studies that capture the lived reality of working in organisations. These readings also help students understand what is accomplished over time without formal intervention. For instance, much day-to-day organisation is created without any managerial input or direction. The first line of discussion opens up the main perspectives that co-exist about culture. The point is not to set one approach above the other, but to grasp how the analytics of each perspective capture different aspects of culture. The issue is not whether one understanding of culture, say, is more pure or more real. It is to ask what work culture does; and, further, to see what kinds of relations are made possible by different aspects. For example, can large corporations sustain claims about their being a family? The second line of discussion develops these ideas in ways that highlight the everyday creation and reproduction of identities. Thinking about the issues here will help students understand how power gets materialised, circulated and sustained. For instance, power may be exercised less through formal channels of authority and more through the making and negating of identity. The question to ask is: How do identities count? To whom are identities made visible? And, especially, when?
MAN-30048 Business Strategy C M 7.5 15
Strategy is commonly considered to be at the very pinnacle of management topics because well-founded strategies give purpose, focus and structure to all other business activity. By contrast, a weak strategy not only fails an organisation's staff, customers and investors but also threatens the suppliers, communities and regions in which the organisation conducts its business. Yet in today's rapidly evolving world of opportunities there is no golden rule or theory for a successful business, institutional or industry strategy. Given this challenge, the module offers students the opportunity to learn from the strategic successes and failures of well known private firms and public institutions. As students gain detailed understandings of strategy, they are helped to develop sophisticated analytical thinking, confidence and work-relevant transferabe skills in this most important subject.
~ MAN-30056 Comparative Business Cultures C C 7.5 15
Much of the literature on business culture presents and promotes standardised approaches to do business in the globalised world. This course aims at opening up this unhelpful and homogenised view of business culture by focusing on difference and diversity of business cultures across the world. The module offers a sophisticated introduction to theoretical perspectives on Management in the context of globalisation.
MAN-30063 Strategic Marketing Management EP M 7.5 15
This module comprises marketing strategy which together provides a foundation in strategic thought. The strategic marketing element is taught at two levels. Firstly, it is approached from the perspective of the meaning of strategy and of the role of strategic thinking in management. The foundation of the programme is therefore the concept of strategy (and in particular, the future oriented nature of strategic processes). Secondly, the strategy concept is applied in the customer / marketing context in terms of strategic marketing management - that is, the strategic processes involved in customer / market selection and subsequent servicing of these markets in a given competitive environment. The strategic aspects of marketing processes relate to fundamental organizational concerns such as survival, resource allocation, customer responsiveness, flexibility and reputation. They should therefore be of primary concern to the student of marketing. The module also aids linkage between the theoretical programmes of the first two years with the more application-based approaches of third year.
RUS-90003 Russian 3 EA M 7.5 15
This module will further develop Russian language skills enabling students to speak, write and read Russian carrying out simple tasks they are likely to encounter in travelling, living or studying in Russia.
RUS-90005 Russian 5 EA M 7.5 15
This module will further develop students Russian language communication skills already acquired, enabling students to speak, listen, read, and write in carrying out tasks they are likely to encounter in socialising, living, studying, travelling or working in Russia. Topics and functions covered in the module will include: making comparisons, discussing Russian cities, regions, countryside and types of accommodation, holiday options, talking about choices and decisions, quoting reported speech.
SPN-90003 Spanish 3 EA M 7.5 15
Spanish is one of the world's major languages and is growing. Language skills can be very useful to employers and will help you get a lot more out of travel to Spanish-speaking countries. For those studying International Relations, History, Politics, American Studies or doing Geography or Geology fieldwork in Spain, this module will equip them with an essential insight of Spanish language varieties and Hispanic cultures. This module is designed for students with a basic level of Spanish -Spanish 2 or equivalent (e.g. CEF level A1, GCSE grade C or lower). It consolidates previous grammatical knowledge and widens vocabulary through practical exercises, guided conversation, games, songs, etc. and develops their communicative skills. Topics include your daily routine, relationships, hobbies, etc. Various aspects of contemporary Spanish life as well as of the Hispanic world (e.g. timetables, celebration of death, Christmas traditions) will be discussed in class and students will gain a basic understanding of these topics. The course will unable you to sustain a basic conversation, incorporating the socio-linguistic functions of apologising, offering help and suggestions, inviting, rejecting an invitation and showing agreement and disagreement, etc. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. You will also have the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in Keele Learning Environment (KLE), linked to the weekly classes. The language level of this module corresponds to work leading to Level A2 in the European Common Framework for Languages (CEFR -A2).
SPN-90005 Spanish 5 EA M 7.5 15
Spanish is one of the world's major languages and for those studying American Studies, International Relations, History, Politics, or doing Geography or Geology fieldwork in Spain, this module equips them with an insight of Spanish/Hispanic language varieties and cultures. Whatever career you choose to follow, your Spanish skills will help you get more from life. Both the mastery of a foreign language as widely spoken as Spanish and the awareness of cultural and linguistic specificities will prove essential when negotiating the world of work. This module is designed for students who have completed Spanish 4 or equivalent (e.g. CEF level A2, GCSE grade A). It will expand the foundations for further study or work in Spain and Latin America. All language skills - reading, listening, speaking and writing as well as the pragmatic-socio cultural dimension of the language- are integrated in every tutorial. Cultural background of Spanish society as well as Hispanic traditions (Death celebrations, Lottery, Christmas, etc.) are present throughout the course. You will also enquire into the ways we learn and acquire a language (their motivations and difficulties when learning Spanish), where the contributions of students will be of vital importance. Teaching will be based around a course book which will be supplemented by a range of video material. There will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks. There will be introductory class sessions but also regular group and pair work; and further, partly web-based, self-study tasks. The language level of this module corresponds to work leading to Level B1 in the European Common Framework for Languages (CEFR -B1).
SPN-90007 Spanish 7 EA M 7.5 15
The mastery of Spanish, the official language in 23 countries and the second language in USA, as well as of the cultural background of Spanish society and of the Hispanic world presented throughout the course is of great advantage for future employment in this vast job market or for those wishing to travel in South America. It is specially relevant for those studying American Studies, International Relations, History, Politics, or doing Geography or Geology fieldwork in Spain. This course is designed for students with a good knowledge of Spanish who have completed Spanish 6 or equivalent (e.g. CEFR level B1, AS-level grade B, A-level grade D). It will develop their advanced communication skills in Spanish in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in Spanish or understanding contemporary Spain and the Hispanic world. You will both, consolidate the skills you have acquired at previous levels and build on them by moving beyond the situations of everyday life to more challenging and stimulating tasks such as how to write the biography of the ideal candidate for a job, to set rules in given contexts, to broadcast information, to write reviews, to design a manifesto, tell anecdotes, understand culturally based sense of humour, etc You will extend your vocabulary base and be introduced to the more complex grammatical Spanish structures, including the use of past tenses, the difference between the subjunctive/indicative, ser/estar + adjectives, direct/reported speech, etc. All language skills - reading, listening, speaking and writing as well as the pragmatic-socio cultural dimension of the language- are integrated in every tutorial. We will also enquire into the ways we learn and acquire a language, where the contributions of students will be of vital importance. There will be a course book which will be supplemented by a range of video material and there will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and students will be required to complete a range of self study tasks. Furthermore, we will make extensive use of Spanish/Hispanic resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. There will be further self-study opportunities via Keele Learning Environment (KLE). Feedback on formative and summative assessments will be provided at regular intervals. The language level of this module corresponds to work leading to Level B2 in the European Common Framework for Languages (CEFR -B2).
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
~ ENL-90004 Academic English for Business Students ( 2) EA M 7.5 15
Drawing on academic business themes and materials, these sessions will provide opportunities for students to further develop their writing, reading and verbal communication skills. Through a series of lectures, workshops, assignments, on-line and practical tasks, students will improve their ability to: • Summarise, paraphrase and synthesise information from a variety of sources • Cite sources accurately and write a bibliography • Gather, interpret and report on data • Identify authorial stance and read critically • Write in an appropriate style • Engage in academic discussion • Prepare and deliver business presentations
Semester 2 C/O TYP ECTSCATS
CHI-90004 Chinese 4 EA M 7.5 15
This module will further develop students, Chinese language communication skills, enabling them to speak, listen, read, and write in order to carry out routine tasks they are likely to encounter in socialising, living, studying or travelling in China. Functions and topics covered will include: giving and understanding directions, making polite requests, asking for permission, discussing family and educational background in more detail, expressing likes and dislikes as well as wishes and discussing travel itinerary and future plans. Students will also become familiar with aspects of contemporary Chinese culture and society through audio-visual materials and texts.
CHI-90006 Chinese 6 EA M 7.5 15
This module will further develop students language communication skills In Mandarin Chinese, enabling them to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in China. Functions and topics will include: expressing and understanding of feelings and emotions expressed orally and in personal letters, explaining reasons and giving excuses in a more sensitive or complex manner, expressing opinions, offering advice, giving details of future plans and projections and making guesses. Some feature film clips set in a variety of social and work situations will be analysed in teaching sessions. There will also be reading and writing work to build students' confidence in handling mixture of various Chinese characters. Students will also become fluent with a range of social contexts and culturally specific behaviour.
~ ENL-90005 Advanced Business English Communication EA C 7.5 15
In this highly competitive climate you need something to set you apart from others. This module will provide you with the specialist language and professional communication skills you will require if you wish to pursue a career in business. This highly practical module will build upon and complement your existing language skills by working on themes such as negotiating strategies and presenting visual information. Revision of essential grammatical structures and functional areas of language as well as building a subject-specific bank of key words will provide you with the confidence to engage fluently and competently in a variety of business contexts.
FRE-90004 French 4 EA M 7.5 15
French 4 is designed to continue French language study for students who have successfully completed module French 3 or equivalent (e.g., GCSE Grade B). It will enhance skills already acquired, developing knowledge of everyday French in spoken, written, reading and listening activities. The Units 15 to 20 of the course book "French Experience 1- BBC Publications" refer to the experiences of a group of French speakers in France as they visit, travel, talk about their work and engage in work activities, such as using the telephone and talking to colleagues at work. Discussion is furthered by the introduction of topics currently debated by French people. As in the preceding course, the targeted exercises and audio material provided are extended by the KLE. When the course is completed, you can expect to have acquired a denser, more complex understanding of the language, together with the ability to respond with confidence. Upon successful completion of this course, students will reach level A2 of the Common European Language Framework (CEFR - A2).
FRE-90006 French 6 EA M 7.5 15
The course is designed for students with prior knowledge of French and will develop advanced communication skills in French in everyday situations such as talking about daily routine, socialising and food, family, the home as well as in more complex situations, such as discussing a range of topical issues in French or understanding the French media. To help you achieve this, the course-book, ''French Experience 2'' (BBC Publications) will provide you with an advanced vocabulary and plenty of practice. It also allows you to get a better understanding of the grammatical structure of the language. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write simple letters describing for instance a past holiday as well as longer texts in French. In French 6, we continue from French 5 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics like the media or politics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. Alongside the textbook, we will use audio,video and online material to consolidate vocabulary, grammatical structures and themes dealt with in class. Upon successful completion of this course, students will reach level B1 of the Common European Language Framework (CEFR - B1),
FRE-90008 French 8 EA M 7.5 15
The course is designed for students with an advanced knowledge of French and will develop their advanced communication skills in French in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a more elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on a range of issues in the French speaking world. In French 8, we continue from French 7 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. Upon successful completion of this course, students will reach level B2 of the Common European Language Framework (CEFR - B2)
FRE-90010 French 10 EA M 7.5 15
This is a French post-advanced course for those who have a very good familiarity with the language. The course is designed for students with an excellent knowledge of French and will develop their advanced communication skills in French in everyday situations as well as in more complex contexts, in particular in developing arguments and discussions around a range of topical issues in French or understanding contemporary France. By the end of this course you be able to understand extended vocabulary and complex phrases concerning a French speaking environment. You will understand complex sentences, for example those used in French speaking media. You will be able to interact in a very elaborate way with French people. You will be able to ask and answer a range of questions on familiar topics and discuss issues of contemporary France. You will be able to use complex phrases and sentences to describe your everyday life and life in your country. You will be able to write texts in French on issues in the French speaking world. You will be able to summarize French texts in French and to develop your skills at essay writing in French. You will become more fluent in making an oral presentation in French and in the use of French online resources. In French 10, we continue from French 9 and you will both consolidate the skills you have acquired at that level and build on them by moving beyond the situations of everyday life to more challenging (and stimulating) topics. You will extend your vocabulary base and be introduced to the more complex grammatical structures characteristic of formal, written French. We will make an extensive use of French resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. The language level of this module corresponds to work leading to Level C1 in the European Common Framework for Languages (CEFR -C1).
GER-90004 German 4 EA M 7.5 15
The module will build on skills acquired in German 3 or equivalent (e.g. GCSE Grade B) and expand your vocabulary base and ability to interact in everyday situations in German. Topics include talking about education, likes and dislikes, future career plans and German reunification. You will consolidate and broaden your knowledge of vocabulary and grammar in class, as well as practise your communicative skills. Teaching will be based around the textbook and a DVD series for language learners which focuses on young people's lives and work in today's Berlin. Various aspects of contemporary German life will be discussed, based on the textbook and audiovisual material and thereby give you an insight into German culture and customs. There will be a variety of tasks and exercises in class time, such as partner exercises, listening comprehensions, role-play and reading and writing tasks. You will consolidate the skills acquired in class through further web-based self-study exercises. Upon successful completion of this module, students will normally have reached level A2 of the Common European Language Framework (CEFR - A2)
GER-90006 German 6 EA M 7.5 15
This course is designed for students who have completed German 5 or equivalent (e.g. GCSE grade A*, AS-level grade D or lower). There will be two contact hours per week over 11 weeks. Each week will be devoted to a different topic, which will include themes such as German identity, local culture and politics, festivals etc. The core skills listening, speaking, reading and writing will be expanded and communicative competence and awareness of grammar will be developed. Teaching will be based around a set course book which will be supplemented by a range of video and other language material. There will be a variety of tasks and exercises during each class, such as discussion and role play, listening comprehension and reading; and there will be further self-study opportunities via KLE and portfolio work. Upon successful completion of this module, students will normally have reached level B1 of the Common European Language Framework (CEFR - B1)
GER-90008 German 8 EA M 7.5 15
This module is aimed at students with a good knowledge of German and will be taught predominantly in the target language. All basic skills (speaking, listening, reading, writing) will be practised in the contact hours, and your communicative skills, vocabulary base and knowledge of grammar will be consolidated and expanded. The course is based around a series of texts focusing on life in contemporary Germany which will afford you an insight into the cultural background of German society, dealing with issues such as reunification, "Ostalgie", and follow-on social and political problems. You will move from being able to communicate in everyday situations to discussing more complex issues with confidence. This will be practised in the classroom situation in a variety of ways: pair work and debates, as well as listening comprehensions and audiovisual material that familiarises you with authentic linguistic features. In the self-study time, these skills will be consolidated with the help of exercises on KLE, and German Internet sites that will expand your vocabulary base and further your understanding of German life and culture. The language learning process will be charted in the reflective diary and provide valuable tools to improve language acquisition. Feedback on formative and summative assessments will be provided at regular intervals. Upon successful completion of this module, students will normally have reached level B2 of the Common European Language Framework (CEFR - B2)
GER-90010 German 10 EA M 7.5 15
This course is designed for students with very advanced German language skills (German 9, A-level grade A, CEF grade B1) and will focus on systematically enhancing all four skills, whilst studying topics of relevance to modern-day Germany. The course will be mainly based on authentic German texts and audio-visual materials such as films, TV recordings and web material, which will be exploited in class and self-study time. By the end of the course you will be able to handle a variety of complex German sources, including newspaper articles and fictional texts, conduct your own searches of German websites and read and discuss factual and fictional texts with some confidence. Feedback on formative and summative assessments will be provided at regular intervals and emphasis will be placed on enabling you to become an efficient independent language learner after completion of the course. The language level of this module corresponds to work leading to Level C1 in the European Common Framework for Languages (CEFR -C1)
HRM-30031 Global Labour Regulation - ISP O C 7.5 15
This module provides students taking International Business and HRM programmes within Keele Management School with the opportunity to pursue an independent research project. The module addresses highly topical and current debates on the globalization of production, employment and labour standards, employing a variety of research methods and materials, to equip students with an understanding of wider employment contexts underpinning HRM and industrial relations theory and practice. Topics addressed range from global crisis, to migration, to child labour, to employment (in)security, to Europe and 'social dumping'. The module employs research-led teaching, drawing from a wealth of original research and case study material, to provide students with a more strategic and global awareness of economic, social and political constraints on HRM practices. After initial teaching in these areas, students will work individually and in groups to develop a research proposal for their independent research report. Students will receive supervision from staff with research expertise in the discipline when undertaking their research project.
~ HRM-30032 Strategic Human Resource Management EP C 7.5 15
This module offers students a critical overview of the nature of contemporary HRM. It will familiarise students with new methods and ideas of work organisation and the management of labour. It examines the impact of these developments on the employment relationship, and seeks explanations though an analysis of global economic pressures. The module covers concepts and issues that also have relevance for other management related disciplines and practices such as logistics, operations and marketing.
JAP-90004 Japanese 4 EA M 7.5 15
This module will further develop students&© elementary Japanese language communication skills, enabling them to speak, listen, read, and write in order to carry out routine tasks they are likely to encounter in socialising, living, studying or travelling in Japan. Functions and topics covered will include: giving and understanding directions, making polite requests, asking for permission, discussing family and educational background in more detail, expressing likes and dislikes as well as wishes and discussing travel itinerary and future plans. Students will also become familiar with aspects of contemporary Japanese culture and society through audio-visual materials and texts.
JAP-90006 Japanese 6 EA M 7.5 15
This module will further develop students&© Japanese language communication skills, enabling them to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in Japan. Functions and topics will include: expressing and understanding of feelings and emotions expressed orally and in personal letters, explaining reasons and giving excuses in a more sensitive or complex manner, expressing opinions, offering advice, giving details of future plans and projections and making guesses. Some feature film clips set in a variety of social and work situations will be analysed in teaching sessions. There will also be reading and writing work to build students' confidence in handling mixture of phonetic scripts and essential kanji characters. Students will also become familiar with a range of social contexts and culturally specific behaviour.
~ MAN-30047 Contemporary Issues in Management EP C 7.5 15
This module seeks to strengthen student knowledge of management and organisations. It emphasises a critical approach and students' active participation. Students will have to draw on and reflect upon their experiences of organisations and share them with the rest of the class by formal presentation and group discussions. The module builds upon knowledge and insights gained from organisational theory and sociological approaches to human behaviour to focus on, and provide an opportunity for in depth study of, three key debates unfolding in Management Theory. This will involve the study of key texts and ideas but also require students to reflect on their own experience either at school or work/part time work in the light of illuminations and challenges highlighted by these key debates.
~ MAN-30055 International Business Strategies C M 7.5 15
This module complements the core Business Strategy module, highlighting the implications for organisations of internationalisation and globalisation. The module is delivered in a highly interactive $ùworkshop&© format, in which students are encouraged to share understanding through group-based contemporary case studies. The role and importance of aspects such as culture and ethics are thus highlighted and addressed from both academic and practical perspectives.
MAN-30059 New Business Plan - ISP O C 7.5 15
In this module, students will gain first hand experience of initiating, setting up and managing a new business venture. The module is ultimately designed to improve student employability and to widen career choice. Emphasis is placed upon the development of business skills, occupational awareness of new venture start up, self employment and the small business sector. In teams, students will endeavour to discuss, plan and share ideas about managing an enterprise effectively within relevant legislation and regulations, involving the development of systems and procedures for operating the enterprise and their implementation in practice. Individually, students shall identify and evaluate their own skill development and learning in relation to set criteria In addition to formal lectures and seminars facilitated by academic members of staff, advice and support will be available from external business advisors.
MAN-30060 Marketing and Globalisation EP M 7.5 15
Given the rapid globalisation of business activities, an understanding of the issues affecting marketing decisions at a global level is a key requirement for a marketing or management career. This course is designed to build on all the marketing modules studied thus far by introducing students to the theory, nature and practice of decisions faced in the global business arena. The objective is for students to gain an understanding of the factors that are shaping marketing activities on a global scale. This is achieved by encouraging students to ask searching questions about the power of multinational companies, the relationship between global production and consumption and local cultures, the impact of political and ideological change on consumption patterns, consumer resistance to Western brands, the anti-globalisation movement and the possibilities of fair trade.
MAN-30062 Management, Organisation and Media EP C 7.5 15
Visual media, including film are of growing significance as resources in management and organizational communication. Drawing on the latest research in this field, this module shows students both how and why media matters. By the end of this module, students will have a good understanding of how visual media influences our collective and individual perspectives of organizing, managing and other employment-related activities. By developing a critical awareness of key issues that affect audience reception, students acquire a set of highly transferable communication and creative skills that will enhance their employability in a number of different organizational contexts from the creative industries to consumer research and public relations.
RUS-90004 Russian 4 EA M 7.5 15
This module will further develop students elementary Russian language communication skills, enabling them to speak, listen, read, and write in order to carry out routine tasks they are likely to encounter in socialising, living, studying or travelling in Russia. Functions and topics covered will include: giving and understanding directions, making polite requests, asking for permission, discussing family and educational background in more detail, expressing likes and dislikes as well as wishes and discussing travel itinerary and future plans. Students will also become familiar with aspects of contemporary Russian culture and society through audio-visual materials and texts.
RUS-90006 Russian 6 EA M 7.5 15
This module will further develop students Russian language communication skills, enabling students to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in Russia. Functions and topics will include: expressing and understanding feelings and emotions expressed in conversations and in personal letter; explaining reasons and giving excuses in a more sensitive or complex manner; expressing opinions, offering advice, giving details of future plans and projections and making guesses. Some feature film clips set in a variety of social and work situations will be analysed in teaching sessions. There will also be reading and writing work to build students' confidence in using Russian grammar and vocabulary. Students will also become familiar with a range of social contexts and culturally specific behaviour.
SPN-90004 Spanish 4 EA M 7.5 15
Learning Spanish can open a door to a whole new world: is the official language of more than 23 Spanish speaking countries and the second language in USA. Thus there are constant opportunities for using your language skills; whether on holiday, socialising, enjoying cultural life or to get a better job. Spanish will widen your horizons, create new opportunities and increase your appreciation of what's out there. This module is designed for students' who have completed Spanish 3 or equivalent (e.g. CGSE grade B). It will further develop students' Spanish language communication skills, enabling them to conduct routine tasks they are likely to encounter in socialising, living, studying, travelling or working in Spain. Main topics we will study are shopping, eating out, facilities in your town, making travel and social arrangements, state of health, talking about events in the past, skills, discussing plans for the future. Cultural background of Spanish society as well as traditions of the Hispanic world (i.e. Food habits and daily meals, Easter/spring celebrations, etc.) will be presented throughout the course, thus providing the foundations for further study or work in Spain and Latino-America.. We will use a course book which will give a basic outline and structure to the course, but the book will be supplemented by regular video work and other materials. You will also have the opportunity to practise and reinforce vocabulary and language structures by using computer exercises in KLE, linked to the weekly classes. Upon successful completion of this module, students will normally have reached level A2 of the Common European Language Framework (CEFR - A2)
SPN-90006 Spanish 6 EA M 7.5 15
Both the mastery of a foreign language as widely spoken as Spanish and the awareness of cultural and linguistic specificities will prove essential when negotiating the world of work or when travelling around the world. For those studying American Studies, International Relations, History, Politics, or doing Geography or Geology fieldwork in Spain, is most relevant, since this module equips you with an insight of Spanish/Hispanic language varieties and cultures. This course is designed for students who have completed Spanish 5 or equivalent (e.g. GCSE grade A*, AS-level grade D or lower). The core skills listening, speaking, reading and writing will be expanded and communicative competence and awareness of grammar will be developed further. Teaching will be based around a set course book which will be supplemented by a range of video material. We learn to describe a journey, compose a CV; to assess past experiences; to talk about habits in the past; to express obligation and possibility; to predict our future and offer hypotheses; etc. We will study some Latin American countries in more detail, such as Chile, through a DVD series. There will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and students will be required to complete a range of self study tasks for portfolio. For computer-assisted learning, KLE will enable you to enhance your self-study skills and research for some of the module tasks. Upon successful completion of this module, students will normally have reached level B1 of the Common European Language Framework (CEFR - B1)
SPN-90008 Spanish 8 EA M 7.5 15
The sheer size of the Spanish speaking population world-wide, the communications revolution and the emergence of a global economy mean there are more opportunities to use the language and more economic incentives. This is a Spanish post-advanced course for those who have a good familiarity with the language. It is specially relevant for those studying American Studies, International Relations, History, Politics, International Law or doing Geography and Geology in Spain. You will develop advanced communication skills in Spanish in everyday situations as well as in more complex contexts, in particular in discussing a range of topical issues in different varieties of Spanish or understanding contemporary Spain and the Hispanic world. This will be of great advantage for future employment . You will both consolidate the skills you have acquired at previous levels and build on them by moving beyond the situations of everyday life to more challenging and stimulating tasks such as to organise a debate, simulate the editorial board of a journal or in a reality-show, reflect on the world of feelings and relationships, design an useful object, or prepare a competition about knowledge of Latin America. In order to perform these tasks, some problematic aspects of Spanish grammar will be dealt with, including uses of subjunctive, conditional tenses, passive voice, past tenses etc. The main linguistic functions involved: express hope, wishes, complaints, demands, define the known and unknown, giving advice and recommendations, etc. All language skills - reading, listening, speaking and writing as well as the pragmatic-socio cultural dimension of the language- are integrated in every tutorial. We will also enquire into the ways we learn and acquire a language, where the contributions of students will be of vital importance. There will be a course book which will be supplemented by a range of video material and there will be a variety of tasks and exercises during each class, such as discussion and role play; listening comprehension and reading and writing tasks and students will be required to complete a range of self study tasks. Furthermore, we will make an extensive use of Spanish/Latin American resources available on the Internet to consolidate vocabulary, grammatical structures and themes dealt with in class. There will be further self-study opportunities via KLE. Feedback on formative and summative assessments will be provided at regular intervals. Upon successful completion of this module, students will normally have reached level B2 of the Common European Language Framework (CEFR - B2)

Management (Marketing) Single Honours - Level 1 Modules

Semester 1 C/O TYP ECTSCATS
ECO-10025 The British and Global Economy EP M 7.5 15
The British and Global Economy provides an introduction to the study of (institutional) economics by exploring contemporary developments in the global economy from an historical perspective. The module offers students insights into key economic concepts relating to the organisation of productive economies and examines how capitalist industrial economies developed from the industrial revolution in Britain, through the period of Empire, World War, Revolution and Depression. The module also explores the development of an international economy after World War II and how this international trading system was broken by economic crises in the 1970s, paving the way for a (neo-liberal) vision of a global economy, its extension into newly industrialised economies and China and the foundations of the current Financial Crisis. As an introduction to the module students are encourage to read: Allen, R (2011) Global Economic History: A very short introduction, Oxford:OUP.
LAW-10027 Business Law EA M 7.5 15
The module aims to develop an understanding of the legal framework that informs contemporary business practice (organisation and transactions). The module focuses on key cases and legal principles in contract law and on central issues in corporate governance as reflected in the Companies Act 2006. It is designed as an introduction to the legal issues and legal skills which are important in a business context, and provides an interesting opportunity to explore a core area in contemporary professional services markets. This module uses a combination of lectures and tutorials, formative and summative assessment to develop a range of transferable abilities and skills: reflective, critical and analytic abilities, essay writing, problem solving and legal research skills.
MAN-10015 Accounting Principles C M 7.5 15
This module introduces students to the fundamental concepts and key techniques of accounting. Students will develop a knowledge and understanding of the basic principles of accounting, providing them with key transferable employability skills. The module syllabus includes income statements, balance sheets and budgeting. It is delivered through weekly lectures and student-centred tutorials..
MAN-10018 Management in Context C M 7.5 15
The market place for goods and services has become increasingly dynamic and competitive. Rather than static models of what it means to be a manager we need individuals who can think critically about managing and organizations and what work means for those who are employed in organizations. Management in Context provides the first step in developing such an understanding of management by locating managers within a wider historical, economic, political and sociological context.
MAN-10020 Markets and Hierarchies C M 7.5 15
Markets and Hierarchies studies the economic context in which organisations operate. The module describes and analyses the behaviour of the different economic agents which participate in product, labour and capital markets and the way in which their behaviour impacts on the structure and operations of businesses and other organisations.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
Semester 2 C/O TYP ECTSCATS
ECO-10023 Quantitative Methods EP M 7.5 15
This module is designed especially to cater for the needs of students taking the Principal Economics, Principal Finance or Accounting and Finance Single Honours programme, and is structured to assist them in understanding the technical and quantitative aspects of the subject. No prior knowledge, above basic school maths, is assumed. The module will introduce and develop students&© understanding of a range of statistical and mathematical methods and techniques. These include basic descriptive statistics (measures of central tendency and dispersion), correlation and interdependence, bivariate regression, linear algebra and functions, solving linear simultaneous equations, basic calculus including the notion of the margin and differentiation, maxima and minima.
HRM-10007 Foundations of Human Resource Management C M 7.5 15
This introductory module allows students to test their wish to study HRM in years 2 and 3. For those who do not continue, it will offer a grounding in the elements of HRM a key function of business and management. For those who do continue, the module indicates the areas of future study, and outlines key thinking in HRM. It addresses individual and collective issues, and lays the groundwork for the understanding of the key theoretical bases, which will underpin the future study.
~ MAN-10016 Financial and Management Accounting EP M 7.5 15
The module builds on foundational knowledge acquired in a prior module entitled 'Accounting Principles'. It develops knowledge in financial and management accounting which will facilitate student progression through a professionally accredited undergraduate programme in accounting and finance or an accounting pathway. The module includes the development of skills in the preparation and analysis of key financial statements and the development of problem solving skills in management accounting. Students who are awarded a degree in the areas of accounting and finance will have acquired skills relevant to developing a successful career in accounting, finance or financial management.
MAN-10017 Globalisation C C 7.5 15
This module will introduce first year students to a rounded, critical appreciation of the globalisation debate. It considers the arguments relating to economic, social, political, technological and cultural processes of globalisation and critically explores the roles that global organisations play in promoting or resisting globalisation. The module will discuss what globalisation is, how we might understand and explain it, when it began, how it has occurred, and what social, political, economic, cultural and technological impact it has had on individuals and societies. The module will be taught by blending formal and informal methods of communication, aiming to create a learning environment for students to express their views, reflections and insights through diverse analytical and creative modes of communication.
MAN-10019 Marketing Principles C M 7.5 15
This course seeks to introduce and develop a general understanding of the key concepts, tools and theories of relevance to marketers today. Marketing has become recognised as a vital ingredient of business in many different sectors. The contexts in which marketing will be considered in this module will range from consumer marketing through to services marketing, business-to-marketing, social marketing and not-for-profit marketing. The module will start by examining the history and philosophy of the marketing concept and the basic principles of marketing management and strategy. It will consider aspects of buyer behaviour, marketing research and the marketing mix, extending to the services marketing mix. The increasing sensitivity of consumers to ethical issues also leads to the consideration of the social impact of marketing, and ethical approaches to marketing.

Management (Marketing) Single Honours - Level 2 Modules

Semester 1 C/O TYP ECTSCATS
MAN-20055 Organisational Behaviour C M 7.5 15
This module introduces the fundamental concepts, theories and approaches to the study of human behaviour in organizations. The course analyses classical theory including the Taylorist and Human Relations approaches to Organisational Behaviour, and then describes more recent trends such as labour process and post structuralist analysis. Key topics such as motivation, politics, leadership and gender and organisations are addressed. As a theory driven course organisational behaviour also considers how the relationship between the organization and its environment affects organizational culture and its members. Throughout the emphasis is firmly upon the human dimension of the organization and the organizing process, drawing on a wide range of social science research.
MAN-20060 Services Marketing EP M 7.5 15
It is now widely acknowledged that most marketing activity carries a service dimension, whether the organisation is involved in manufacturing or pure service provision. Many organisations practice services marketing, whether they are in public service settings (e.g. education, medicine) or in commercial settings (e.g. telecoms). They may be very large organisations (e.g. energy suppliers) or very small (local hairdresser) but what they all have in common is the desire to satisfy customers in order to achieve their organisational objectives. This module seeks to explore the wide variety of services marketing activity practiced in different services settings, and also to explore the dimensions of customer experience and the potential determinants of service satisfaction within those settings.
MAN-20061 Understanding the Consumer C M 7.5 15
This module introduces students to the study of consumer behaviour. The various determinants of behaviour are examined and the applications of theory are considered and critiqued. The primary aim is to provide students with an understanding of consumer behaviour and an understanding of how this knowledge can be used to inform commercial decisions. Emphasis is placed on the ability to critically appraise various theories and synthesise concepts and theories during the process of application to management problems. At the end of this unit, students will understand the psychological and social influences exercised upon consumers' behaviour, and be able to identify the strategic and managerial implications associated with consumer behaviour.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
~ ENL-90004 Academic English for Business Students ( 2) EA M 7.5 15
Drawing on academic business themes and materials, these sessions will provide opportunities for students to further develop their writing, reading and verbal communication skills. Through a series of lectures, workshops, assignments, on-line and practical tasks, students will improve their ability to: • Summarise, paraphrase and synthesise information from a variety of sources • Cite sources accurately and write a bibliography • Gather, interpret and report on data • Identify authorial stance and read critically • Write in an appropriate style • Engage in academic discussion • Prepare and deliver business presentations
Semester 2 C/O TYP ECTSCATS
~ MAN-20059 Marketing Research C C 7.5 15
The purpose of this module is to provide students with the ability to identify what information is needed as part of the marketing feedback process which informs organisational change and as a primary tool for exploring new opportunities in the marketplace. Both require students to work effectively as individuals and at times as part of a team. Students will participate in the process of designing a marketing proposal and will critically evaluate marketing research tools through the marketing report.
MAN-20062 Marketing in Society EP M 7.5 15
The module is concerned with the broader role of marketing in society. It thus examines the impact of marketing uses and practices and addresses some of the interrelated aspects of corporate social responsibility, marketing ethics and social marketing. The module content unfolds along three dimensions. We will firstly examine some of the basic ethical philosophies, which will help us reflect upon the issues around marketing applications. We then consider some of the key ethical issues involved in marketing decision-making and the responsibilities of organisations to their stakeholders and the wider community. Finally, we examine the ways in which companies and organisations can use marketing in an ethical way, with a view to contributing to the common good, i.e. societal and social marketing.
MAN-20081 Marketing Communications C M 7.5 15
This module helps students to develop an understanding of the variety of communication concepts, tools and practices required by organizations to communicate with their stakeholders effectively. It will begin with the introduction to communication process focusing on communications theory and the understanding of the communication environment. In the second part particular marketing communication tools will be introduced, analyzed and evaluated in terms of their ability to communicate effectively with different stakeholders.

Management (Marketing) Single Honours - Level 3 Modules

Semester 1 C/O TYP ECTSCATS
MAN-30048 Business Strategy EP M 7.5 15
Strategy is commonly considered to be at the very pinnacle of management topics because well-founded strategies give purpose, focus and structure to all other business activity. By contrast, a weak strategy not only fails an organisation's staff, customers and investors but also threatens the suppliers, communities and regions in which the organisation conducts its business. Yet in today's rapidly evolving world of opportunities there is no golden rule or theory for a successful business, institutional or industry strategy. Given this challenge, the module offers students the opportunity to learn from the strategic successes and failures of well known private firms and public institutions. As students gain detailed understandings of strategy, they are helped to develop sophisticated analytical thinking, confidence and work-relevant transferabe skills in this most important subject.
~ MAN-30049 Consuming Cultures EP C 7.5 15
The study of marketing and consumer behaviour has traditionally been rooted in the logic and practices of economic psychology and has over-emphasised the notion of the consumer as an individual whose attitudes and intentions can be identified and measured using large-scale survey methods and whose behaviour can thus be predicted, controlled and exploited through marketing interventions. More recently, the academic discipline of marketing has become more receptive to ideas about consumption from other disciplines, most notably sociology, anthropology and philosophy, all of which emphasise the social, cultural and symbolic foundations of consumption. Attempts have therefore been made to overcome the conceptual divide between production and consumption that is prevalent in mainstream marketing and much of management theory, through emphasising the interdependencies between the two spheres. This module is situated against the background of this development towards an interdisciplinary approach in marketing, and it complements existing courses in the management area. The rationale of the course is to provide a critical introduction to theories and ideas about contemporary consumer society emanating from fields other than (as well as) management and mainstream marketing.
~ MAN-30053 Contemporary Retail Environments C C 7.5 15
This module provides students with an understanding of modern retailing. It examines the organisation, composition and development of the contemporary retail sector. It examines the critical changes in the socio-economic environment and the implications of these changes in the organisation and design of modern retail environments and offerings. It looks into topical issues in retailing such as store design, location, green retailing, alternative retailing, e-retailing and m-retailing.
MAN-30063 Strategic Marketing Management O M 7.5 15
This module comprises marketing strategy which together provides a foundation in strategic thought. The strategic marketing element is taught at two levels. Firstly, it is approached from the perspective of the meaning of strategy and of the role of strategic thinking in management. The foundation of the programme is therefore the concept of strategy (and in particular, the future oriented nature of strategic processes). Secondly, the strategy concept is applied in the customer / marketing context in terms of strategic marketing management - that is, the strategic processes involved in customer / market selection and subsequent servicing of these markets in a given competitive environment. The strategic aspects of marketing processes relate to fundamental organizational concerns such as survival, resource allocation, customer responsiveness, flexibility and reputation. They should therefore be of primary concern to the student of marketing. The module also aids linkage between the theoretical programmes of the first two years with the more application-based approaches of third year.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
~ ENL-90004 Academic English for Business Students ( 2) EA M 7.5 15
Drawing on academic business themes and materials, these sessions will provide opportunities for students to further develop their writing, reading and verbal communication skills. Through a series of lectures, workshops, assignments, on-line and practical tasks, students will improve their ability to: • Summarise, paraphrase and synthesise information from a variety of sources • Cite sources accurately and write a bibliography • Gather, interpret and report on data • Identify authorial stance and read critically • Write in an appropriate style • Engage in academic discussion • Prepare and deliver business presentations
Semester 2 C/O TYP ECTSCATS
~ ENL-90005 Advanced Business English Communication EA C 7.5 15
In this highly competitive climate you need something to set you apart from others. This module will provide you with the specialist language and professional communication skills you will require if you wish to pursue a career in business. This highly practical module will build upon and complement your existing language skills by working on themes such as negotiating strategies and presenting visual information. Revision of essential grammatical structures and functional areas of language as well as building a subject-specific bank of key words will provide you with the confidence to engage fluently and competently in a variety of business contexts.
~ MAN-30047 Contemporary Issues in Management EP C 7.5 15
This module seeks to strengthen student knowledge of management and organisations. It emphasises a critical approach and students' active participation. Students will have to draw on and reflect upon their experiences of organisations and share them with the rest of the class by formal presentation and group discussions. The module builds upon knowledge and insights gained from organisational theory and sociological approaches to human behaviour to focus on, and provide an opportunity for in depth study of, three key debates unfolding in Management Theory. This will involve the study of key texts and ideas but also require students to reflect on their own experience either at school or work/part time work in the light of illuminations and challenges highlighted by these key debates.
~ MAN-30050 Brands and branding EP M 7.5 15
The module introduces students to the study of brands and branding, thus exploring the brand as concept and ideology on the one hand and managerial process on the other. From the perspective of the organisation, it explores brand building as a powerful and sustainable strategy, particularly as a pivotal tool in experiential marketing. From the perspective of the consumer, it explores the pervasive role of brands in culture and society, their impacts on our everyday lives. Emphasis is placed on the ability to critically appraise theories of the brand and branding particularly in relation to recent critiques. At the end of this module, students will understand the concept of the brand, its role in society, and be able to identify the strategic and managerial implications associated with the branding process.
~ MAN-30054 Current Ideas in Marketing EP C 7.5 15
The module explores current ideas within marketing scholarship and practice and builds on areas of expertise and research within the Marketing group. It provides a vehicle to ensure that students stay abreast of theoretical advances and emerging organisational issues. It enables students to critically evaluate areas of specific interest to them and further develop understanding and skills for marketing management. The purpose of this module is to develop and apply skills and knowledge based upon current issues in marketing. On successful completion of this module students will be able to analyse contemporary issues that impact upon the marketing activities of modern organisations.
MAN-30058 Marketing Insights - ISP C C 7.5 15
This module provides students taking Marketing programmes within Keele Management School with the opportunity to pursue an independent research project.The module explores current modes and methods organisations use to develop qualitative marketing insights. It enables students to explore an area of particular interest to them through an independent piece of consumer research and the analysis and reporting of findings. Overall the module will develop understanding and skills for undertaking marketing research both for organisations and in an academic context.
MAN-30060 Marketing and Globalisation C M 7.5 15
Given the rapid globalisation of business activities, an understanding of the issues affecting marketing decisions at a global level is a key requirement for a marketing or management career. This course is designed to build on all the marketing modules studied thus far by introducing students to the theory, nature and practice of decisions faced in the global business arena. The objective is for students to gain an understanding of the factors that are shaping marketing activities on a global scale. This is achieved by encouraging students to ask searching questions about the power of multinational companies, the relationship between global production and consumption and local cultures, the impact of political and ideological change on consumption patterns, consumer resistance to Western brands, the anti-globalisation movement and the possibilities of fair trade.

Management Single Honours - Level 1 Modules

Semester 1 C/O TYP ECTSCATS
ECO-10025 The British and Global Economy EP M 7.5 15
The British and Global Economy provides an introduction to the study of (institutional) economics by exploring contemporary developments in the global economy from an historical perspective. The module offers students insights into key economic concepts relating to the organisation of productive economies and examines how capitalist industrial economies developed from the industrial revolution in Britain, through the period of Empire, World War, Revolution and Depression. The module also explores the development of an international economy after World War II and how this international trading system was broken by economic crises in the 1970s, paving the way for a (neo-liberal) vision of a global economy, its extension into newly industrialised economies and China and the foundations of the current Financial Crisis. As an introduction to the module students are encourage to read: Allen, R (2011) Global Economic History: A very short introduction, Oxford:OUP.
LAW-10027 Business Law EA M 7.5 15
The module aims to develop an understanding of the legal framework that informs contemporary business practice (organisation and transactions). The module focuses on key cases and legal principles in contract law and on central issues in corporate governance as reflected in the Companies Act 2006. It is designed as an introduction to the legal issues and legal skills which are important in a business context, and provides an interesting opportunity to explore a core area in contemporary professional services markets. This module uses a combination of lectures and tutorials, formative and summative assessment to develop a range of transferable abilities and skills: reflective, critical and analytic abilities, essay writing, problem solving and legal research skills.
MAN-10015 Accounting Principles C M 7.5 15
This module introduces students to the fundamental concepts and key techniques of accounting. Students will develop a knowledge and understanding of the basic principles of accounting, providing them with key transferable employability skills. The module syllabus includes income statements, balance sheets and budgeting. It is delivered through weekly lectures and student-centred tutorials..
MAN-10018 Management in Context C M 7.5 15
The market place for goods and services has become increasingly dynamic and competitive. Rather than static models of what it means to be a manager we need individuals who can think critically about managing and organizations and what work means for those who are employed in organizations. Management in Context provides the first step in developing such an understanding of management by locating managers within a wider historical, economic, political and sociological context.
MAN-10020 Markets and Hierarchies C M 7.5 15
Markets and Hierarchies studies the economic context in which organisations operate. The module describes and analyses the behaviour of the different economic agents which participate in product, labour and capital markets and the way in which their behaviour impacts on the structure and operations of businesses and other organisations.
Semester 1-2 C/O TYP ECTSCATS
ENL-90003 Academic English for Business Students (Part 1) EA C 7.5 15
Drawing on business-related themes, these sessions will help students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of workshops, lectures, assignments, online and practical tasks and projects, students will improve their ability to: • extract key information from academic texts • summarise, paraphrase and synthesise information from a variety of sources • identify authorial stance, interpret data and read critically • cite sources appropriately and write a bibliography • write in an accepted academic style • engage in academic discussion • prepare and deliver academic presentations
Semester 2 C/O TYP ECTSCATS
ECO-10023 Quantitative Methods EP M 7.5 15
This module is designed especially to cater for the needs of students taking the Principal Economics, Principal Finance or Accounting and Finance Single Honours programme, and is structured to assist them in understanding the technical and quantitative aspects of the subject. No prior knowledge, above basic school maths, is assumed. The module will introduce and develop students&© understanding of a range of statistical and mathematical methods and techniques. These include basic descriptive statistics (measures of central tendency and dispersion), correlation and interdependence, bivariate regression, linear algebra and functions, solving linear simultaneous equations, basic calculus including the notion of the margin and differentiation, maxima and minima.
HRM-10007 Foundations of Human Resource Management C M 7.5 15
This introductory module allows students to test their wish to study HRM in years 2 and 3. For those who do not continue, it will offer a grounding in the elements of HRM a key function of business and management. For those who do continue, the module indicates the areas of future study, and outlines key thinking in HRM. It addresses individual and collective issues, and lays the groundwork for the understanding of the key theoretical bases, which will underpin the future study.
~ MAN-10016 Financial and Management Accounting EP M 7.5 15
The module builds on foundational knowledge acquired in a prior module entitled 'Accounting Principles'. It develops knowledge in financial and management accounting which will facilitate student progression through a professionally accredited undergraduate programme in accounting and finance or an accounting pathway. The module includes the development of skills in the preparation and analysis of key financial statements and the development of problem solving skills in management accounting. Students who are awarded a degree in the areas of accounting and finance will have acquired skills relevant to developing a successful career in accounting, finance or financial management.
MAN-10017 Globalisation C C 7.5 15
This module will introduce first year students to a rounded, critical appreciation of the globalisation debate. It considers the arguments relating to economic, social, political, technological and cultural processes of globalisation and critically explores the roles that global organisations play in promoting or resisting globalisation. The module will discuss what globalisation is, how we might understand and explain it, when it began, how it has occurred, and what social, political, economic, cultural and technological impact it has had on individuals and societies. The module will be taught by blending formal and informal methods of communication, aiming to create a learning environment for students to express their views, reflections and insights through diverse analytical and creative modes of communication.
MAN-10019 Marketing Principles C M 7.5 15
This course seeks to introduce and develop a general understanding of the key concepts, tools and theories of relevance to marketers today. Marketing has become recognised as a vital ingredient of business in many different sectors. The contexts in which marketing will be considered in this module will range from consumer marketing through to services marketing, business-to-marketing, social marketing and not-for-profit marketing. The module will start by examining the history and philosophy of the marketing concept and the basic principles of marketing management and strategy. It will consider aspects of buyer behaviour, marketing research and the marketing mix, extending to the services marketing mix. The increasing sensitivity of consumers to ethical issues also leads to the consideration of the social impact of marketing, and ethical approaches to marketing.

C Compulsory Core Module
O Optional Core Module
EP Programme Elective Module
EA Approved Elective Module
EF Free-Standing Elective Module
M Mixed Assessment e.g. a mixture of essay(s) and examination, with the latter's weighting below 90%.
E Examination, providing 90% or more of the mark.
C Continuous Assessment e.g. essay(s) or practical work (as appropriate).
+ Available to qualified non-principal, Erasmus, Exchange and Study Abroad students but there may be a restriction on the number of places available
~ Specific pre-requisite(s) needed by non-principal, Erasmus, Exchange and Study Abroad students wishing to take these modules
# Not normally available to Erasmus, Exchange and Study Abroad students (except by prior negotiation with Departmental Tutor)
Note: Modules not marked with a # are available to suitably qualified Erasmus, Exchange and Study Abroad students.