| Semester 2 |
C/O |
TYP |
ECTS | CATS |
|
|
ECO-10023 |
Quantitative Methods |
EP |
M
|
7.5 |
15 |
|
|
This module is designed especially to cater for the needs of students taking the Principal Economics, Principal Finance or Accounting and Finance Single Honours programme, and is structured to assist them in understanding the technical and quantitative aspects of the subject. No prior knowledge, above basic school maths, is assumed.
The module will introduce and develop students&© understanding of a range of statistical and mathematical methods and techniques. These include basic descriptive statistics (measures of central tendency and dispersion), correlation and interdependence, bivariate regression, linear algebra and functions, solving linear simultaneous equations, basic calculus including the notion of the margin and differentiation, maxima and minima. |
|
|
HRM-10007 |
Foundations of Human Resource Management |
EP |
M
|
7.5 |
15 |
|
|
This module forms the introductory module which will allow students to test their wish to study HRM in years 2 and 3. For those who do not continue, it will offer a grounding in the elements of HRM for business students.
For those who do continue, the module indicates the areas of future study, and outlines key thinking in HRM. It addresses individual and collective issues, and lays the groundwork for the understanding of the key theoretical bases which will underpin the future study. |
|
|
MAN-10016 |
Financial and Management Accounting |
EP |
M
|
7.5 |
15 |
|
|
The module builds on foundational knowledge acquired in a prior module entitled $ùAccounting Principles&©. It develops knowledge in financial and management accounting which will facilitate student progression through a professionally accredited undergraduate programme in accounting and finance or an accounting pathway. The module includes the development of skills in the preparation and analysis of key financial statements and the development of problem solving skills in management accounting. Students who are awarded a degree in the areas of accounting and finance will have acquired skills relevant to developing a successful career in accounting, finance or financial management. |
|
|
MAN-10017 |
Globalisation |
EP |
C
|
7.5 |
15 |
|
|
This module will introduce first year students to a rounded, critical appreciation of the globalisation debate. It considers the arguements relating to economic, social, political, technological and cultural processes of globalisation and critically explores the roles that global organisations play in promoting or resisting globalisation. The module will discuss what globalisation is, how we might understand and explain it, when it began, how it has occurred, and what social, political, economic, cultural and technological impact it has had on individuals and societies. The module will be taught by blending formal and informal methods of communication, aiming to create a learning environment for students to express their views, reflections and insights through diverse analytical and creative modes of communication. |
|
|
MAN-10019 |
Marketing Principles |
C |
M
|
7.5 |
15 |
|
|
This course seeks to introduce and develop a general understanding of the key concepts, tools and theories of relevance to marketers today. Marketing has become recognised as a vital ingredient of business in many different sectors. The contexts in which marketing will be considered in this module will range from consumer marketing through to services marketing, business-to-marketing, social marketing and not-for-profit marketing.
The module will start by examining the history and philosophy of the marketing concept and the basic principles of marketing management and strategy. It will consider aspects of buyer behaviour, marketing research and the marketing mix, extending to the services marketing mix. The increasing sensitivity of consumers to ethical issues also leads to the consideration of the social impact of marketing, and ethical approaches to marketing. |
| Semester 1 |
C/O |
TYP |
ECTS | CATS |
|
|
MAN-20030 |
Marketing - Study Abroad I |
EP |
C
|
7.5 |
15 |
|
|
This is a module that is automatically allocated to the records our Keele level II students who are going to Study Abroad at a partner University for a semester of their second year and cannot be selected by any other level II students. |
|
|
MAN-20031 |
Marketing - Study Abroad II |
EP |
C
|
7.5 |
15 |
|
|
This is a module that is automatically allocated to the records our Keele level II students who are going to Study Abroad at a partner University for a semester of their second year and cannot be selected by any other level II students. |
|
|
MAN-20055 |
Organisational Behaviour |
EP |
M
|
7.5 |
15 |
|
|
This module introduces the fundamental concepts, theories and approaches to the study of human behaviour in organizations. The course analyses classical theory including the Taylorist and Human Relations approaches to OB, and then describes more recent trends such as labour process and post structuralist analysis. Key topics such as motivation, politics, leadership and gender and organisations are addressed. As a theory driven course organisational behaviour also considers how the relationship between the organization and its environment affects organizational culture and its members. Throughout the emphasis is firmly upon the human dimension of the organization and the organizing process, during on a wide range of social science research.
|
|
|
MAN-20060 |
Services Marketing |
EP |
M
|
7.5 |
15 |
|
|
It is now widely acknowledged that most marketing activity carries a service dimension, whether the organisation is involved in manufacturing or pure service provision. Many organisations practice services marketing, whether they are in public service settings (e.g. education, medicine) or in commercial settings (e.g. telecoms). They may be very large organisations (e.g. energy suppliers) or very small (local hairdresser) but what they all have in common is the desire to satisfy customers in order to achieve their organisational objectives.
This module seeks to explore the wide variety of services marketing activity practiced in different services settings, and also to explore the dimensions of customer experience and the potential determinants of service satisfaction within those settings. |
|
|
MAN-20061 |
Understanding the Consumer |
C |
M
|
7.5 |
15 |
|
|
This module introduces students to the study of consumer behaviour. The various determinants of behaviour are examined and the applications of theory are considered and critiqued. The primary aim is to provide students with an understanding of consumer behaviour and an understanding of how this knowledge can be used to inform commercial decisions. Emphasis is placed on the ability to critically appraise various theories and synthesise concepts and theories during the process of application to management problems. At the end of this unit, students will understand the psychological and social influences exercised upon consumers' behaviour, and be able to identify the strategic and managerial implications associated with consumer behaviour. |
| Semester 1-2 |
C/O |
TYP |
ECTS | CATS |
|
|
ENL-90003 |
Academic English for Business Students (Part 1) |
EA |
C
|
7.5 |
15 |
|
|
Drawing on themes and materials used within KMS modules these sessions will further develop your ability to read more efficiently and write more effectively. Classes will focus on developing your ability to identify key points and arguments within a text, and to utilise techniques to communicate ideas in both written and spoken formats. |
|
|
ENL-90004 |
Academic English for Business Students ( 2) |
EA |
C
|
7.5 |
15 |
|
|
Drawing on themes and materials used within KMS modules these sessions will provide opportunities for you to increase your ability to read more challenging texts more efficiently and write in a more sophisticated manner. Classes will focus on further development of techniques to enable you to identify key points and arguments within lengthy texts and to utilise your understanding of language and structures to communicate these ideas as well as your own views. |
| Semester 2 |
C/O |
TYP |
ECTS | CATS |
|
|
MAN-20032 |
Marketing - Study Abroad III |
EP |
C
|
7.5 |
15 |
|
|
This is a module that is automatically allocated to the records our Keele level II students who are going to Study Abroad at a partner University for a semester of their second year and cannot be selected by any other level II students. |
|
|
MAN-20033 |
Marketing - Study Abroad IV |
EP |
C
|
7.5 |
15 |
|
|
This is a module that is automatically allocated to the records our Keele level II students who are going to Study Abroad at a partner University for a semester of their second year and cannot be selected by any other level II students. |
|
|
MAN-20058 |
Marketing Management |
O |
M
|
7.5 |
15 |
|
|
The purpose of this module is to provide students with the ability to plan, implement and control marketing activities in order to support organisational objectives. The latter requires students to work effectively as a member of a marketing team or as the leader of a marketing team as marketing manager. Students will therefore examine the process of developing and controlling marketing plans and will be encouraged to critically evaluate the tools available to marketing managers. |
|
|
MAN-20058 |
Marketing Management |
EP |
M
|
7.5 |
15 |
|
|
The purpose of this module is to provide students with the ability to plan, implement and control marketing activities in order to support organisational objectives. The latter requires students to work effectively as a member of a marketing team or as the leader of a marketing team as marketing manager. Students will therefore examine the process of developing and controlling marketing plans and will be encouraged to critically evaluate the tools available to marketing managers. |
|
|
MAN-20059 |
Marketing Research |
O |
C
|
7.5 |
15 |
|
|
The purpose of this module is to provide students with the ability to identify what information is needed as part of the marketing feedback process which informs organisational change and as a primary tool for exploring new opportunities in the marketplace. Both require students to work effectively as individuals and at times as part of a team. Students will participate in the process of designing a marketing proposal and will critically evaluate marketing research tools through the marketing report. |
|
|
MAN-20059 |
Marketing Research |
EP |
C
|
7.5 |
15 |
|
|
The purpose of this module is to provide students with the ability to identify what information is needed as part of the marketing feedback process which informs organisational change and as a primary tool for exploring new opportunities in the marketplace. Both require students to work effectively as individuals and at times as part of a team. Students will participate in the process of designing a marketing proposal and will critically evaluate marketing research tools through the marketing report. |
|
|
MAN-20062 |
Marketing in Society |
EP |
M
|
7.5 |
15 |
|
|
The module is concerned with the broader role of marketing in society. It thus examines the impact of marketing uses and practices and addresses some of the interrelated aspects of corporate social responsibility, marketing ethics and social marketing.
The module content unfolds along three dimensions. We will firstly examine some of the basic ethical philosophies, which will help us reflect upon the issues around marketing applications. We then consider some of the key ethical issues involved in marketing decision-making and the responsibilities of organisations to their stakeholders and the wider community. Finally, we examine the ways in which companies and organisations can use marketing in an ethical way, with a view to contributing to the common good, i.e. societal and social marketing.
|
Marketing Dual Honours - Level 3 Modules
| Semester 1 |
C/O |
TYP |
ECTS | CATS |
|
|
MAN-30049 |
Consuming Cultures |
EP |
C
|
7.5 |
15 |
|
|
The study of marketing and consumer behaviour has traditionally been rooted in the logic and practices of economic psychology and has over-emphasised the notion of the consumer as an individual whose attitudes and intentions can be identified and measured using large-scale survey methods and whose behaviour can thus be predicted, controlled and exploited through marketing interventions.
More recently, the academic discipline of marketing has become more receptive to ideas about consumption from other disciplines, most notably sociology, anthropology and philosophy, all of which emphasise the social, cultural and symbolic foundations of consumption. Attempts have therefore been made to overcome the conceptual divide between production and consumption that is prevalent in mainstream marketing and much of management theory, through emphasising the interdependencies between the two spheres.
This module is situated against the background of this development towards an interdisciplinary approach in marketing, and it complements existing courses in the management area. The rationale of the course is to provide a critical introduction to theories and ideas about contemporary consumer society emanating from fields other than (as well as) management and mainstream marketing.
|
|
|
MAN-30052 |
Marketing Communications |
C |
M
|
7.5 |
15 |
|
|
This module helps students to develop an understanding of the variety of communication concepts, tools and practices required by organizations to communicate with their stakeholders effectively. It will begin with the introduction to communication process focusing on communications theory and the understanding of the communication environment. In the second part particular marketing communication tools will be introduced, analyzed and evaluated in terms of their ability to communicate effectively with different stakeholders. |
|
|
MAN-30053 |
Contemporary Retail Environments |
EP |
C
|
7.5 |
15 |
|
|
This module provides students with an understanding of modern retailing. It examines the organisation, composition and development of the contemporary retail sector. It examines the critical changes in the socio-economic environment and the implications of these changes in the organisation and design of modern retail environments and offerings. It looks into topical issues in retailing such as shop design, location, green retailing, alternative retailing, e-retailing and m-retailing. |
| Semester 1-2 |
C/O |
TYP |
ECTS | CATS |
|
|
ENL-90004 |
Academic English for Business Students ( 2) |
EA |
C
|
7.5 |
15 |
|
|
Drawing on themes and materials used within KMS modules these sessions will provide opportunities for you to increase your ability to read more challenging texts more efficiently and write in a more sophisticated manner. Classes will focus on further development of techniques to enable you to identify key points and arguments within lengthy texts and to utilise your understanding of language and structures to communicate these ideas as well as your own views. |
| Semester 2 |
C/O |
TYP |
ECTS | CATS |
|
|
ENL-90005 |
Advanced Business English Communication |
EA |
C
|
7.5 |
15 |
|
|
In this highly competitive climate you need something to set you apart from others.
This module will provide you with the specialist language and professional
communication skills you will require if you wish to pursue a career in
business.
This highly practical module will build upon and complement your existing
language skills by working on themes such as, negotiating strategies and
presenting visual information. Using case studies you will practise
identifying and clarifying information, constructing counter-arguments, and
providing evidence verbally and in writing. Revision of essential
grammatical structures and functional areas of language as well as building
a subject-specific bank of key words will provide you with the confidence to
engage fluently and competently in numerous business contexts.
On completion of this module you may wish to to attain an additional English language qualification. If so, you have the option of attending our (BEC Higher) Preparation Course which will prepare you to take the highly sought after, and internationally recognised Cambridge BEC ( Higher ) Certificate in Business English Communication Examination . This is offered after the Keele examination period in April when you have completed your principal courses.
|
|
|
MAN-30050 |
Brands and branding |
EP |
C
|
7.5 |
15 |
|
|
The module introduces students to the study of brands and branding, thus exploring the brand as concept and ideology on the one hand and managerial process on the other. From the perspective of the organisation, it explores brand building as a powerful and sustainable strategy, particularly as a pivotal tool in experiential marketing. From the perspective of the consumer, it explores the pervasive role of brands in culture and society, their impacts on our everyday lives. Emphasis is placed on the ability to critically appraise theories of the brand and branding particularly in relation to recent critiques. At the end of this module, students will understand the concept of the brand, its role in society, and be able to identify the strategic and managerial implications associated with the branding process. |
|
|
MAN-30051 |
Global Marketing Decisions |
C |
M
|
7.5 |
15 |
|
|
Given the rapid globalisation of business activities, an understanding of the issues affecting marketing decisions at a global level is a key requirement for a marketing or management career. This course is designed to build on all the marketing modules studied thus far by introducing students to the theory, nature and practice of decisions faced in the global business arena.
The objective is for students to gain an understanding of the factors that are shaping marketing activities on a global scale. This is achieved by encouraging students to ask searching questions about the power of multinational companies, the relationship between global production and consumption and local cultures, the impact of political and ideological change on consumption patterns, consumer resistance to Western brands, the anti-globalisation movement and the possibilities of fair trade.
|
|
|
MAN-30054 |
Current Ideas in Marketing |
EP |
C
|
7.5 |
15 |
|
|
The module explores current ideas within marketing scholarship and practice and builds on areas of expertise and research within the Marketing group. It provides a vehicle to ensure that students stay abreast of theoretical advances and emerging organisational issues. It enables students to critically evaluate areas of specific interest to them and further develop understanding and skills for marketing management. The purpose of this module is to develop and apply skills and knowledge based upon current issues in marketing. On successful completion of this module students will be able to analyse contemporary issues that impact upon the marketing activities of modern organisations. |
|
|
MAN-30058 |
Marketing Insights - ISP |
EP |
C
|
7.5 |
15 |
|
|
This module provides students taking Marketing programmes within Keele Management School with the opportunity to pursue an independent research project.The module explores current modes and methods organisations use to develop qualitative marketing insights. It enables students to explore an area of particular interest to them through an independent piece of consumer research and the analysis and reporting of findings. Overall the module will develop understanding and skills for undertaking marketing research both for organisations and in an academic context.
|
Marketing Minor - Level 1 Modules
| Semester 1 |
C/O |
TYP |
ECTS | CATS |
|
|
MAN-10015 |
Accounting Principles |
EP |
M
|
7.5 |
15 |
|
|
This module introduces students to the fundamental concepts and key techniques of accounting. Students will develop a knowledge and understanding of the basic principles of accounting, providing them with key transferable employability skills. The module syllabus includes income statements, balance sheets and budgeting. It is delivered through weekly lectures and student-centred tutorials. |
|
|
MAN-10018 |
Management in Context |
C |
M
|
7.5 |
15 |
|
|
The market place for goods and services has become increasingly dynamic and competitive. Rather than static models of what it means to be a manager we need individuals who can think critically about managing and organizations and what work means for those who are employed in organizations. $ùManagement in Context&© provides the first step in developing such an understanding of management by locating managers within a wider historical, economic, political and sociological context. |
|
|
MAN-10020 |
Markets and Hierarchies |
EP |
M
|
7.5 |
15 |
|
|
Markets and Hierarchies studies the economic context in which organisations operate. The module describes and analyses the behaviour of the different economic agents which participate in product, labour and capital markets and the way in which their behaviour impacts on the structure and operations of businesses and other organisations. |
|
|
MAN-10021 |
Business Law |
EP |
M
|
7.5 |
15 |
|
|
The module aims to develop an understanding of the legal framework that informs contemporary business practice (organisation and transactions). The module focuses on key cases and legal principles in contract law and on central issues in corporate governance as reflected in the new Companies Act 2006. This module uses a combination of lectures and tutorials, formative and summative assessment to develop a range of transferable abilities and skills: reflective, critical and analytic abilities, essay writing, problem solving and legal research skills. |
| Semester 1-2 |
C/O |
TYP |
ECTS | CATS |
|
|
ENL-90003 |
Academic English for Business Students (Part 1) |
EA |
C
|
7.5 |
15 |
|
|
Drawing on themes and materials used within KMS modules these sessions will further develop your ability to read more efficiently and write more effectively. Classes will focus on developing your ability to identify key points and arguments within a text, and to utilise techniques to communicate ideas in both written and spoken formats. |
| Semester 2 |
C/O |
TYP |
ECTS | CATS |
|
|
ECO-10023 |
Quantitative Methods |
EP |
M
|
7.5 |
15 |
|
|
This module is designed especially to cater for the needs of students taking the Principal Economics, Principal Finance or Accounting and Finance Single Honours programme, and is structured to assist them in understanding the technical and quantitative aspects of the subject. No prior knowledge, above basic school maths, is assumed.
The module will introduce and develop students&© understanding of a range of statistical and mathematical methods and techniques. These include basic descriptive statistics (measures of central tendency and dispersion), correlation and interdependence, bivariate regression, linear algebra and functions, solving linear simultaneous equations, basic calculus including the notion of the margin and differentiation, maxima and minima. |
|
|
HRM-10007 |
Foundations of Human Resource Management |
EP |
M
|
7.5 |
15 |
|
|
This module forms the introductory module which will allow students to test their wish to study HRM in years 2 and 3. For those who do not continue, it will offer a grounding in the elements of HRM for business students.
For those who do continue, the module indicates the areas of future study, and outlines key thinking in HRM. It addresses individual and collective issues, and lays the groundwork for the understanding of the key theoretical bases which will underpin the future study. |
|
|
MAN-10016 |
Financial and Management Accounting |
EP |
M
|
7.5 |
15 |
|
|
The module builds on foundational knowledge acquired in a prior module entitled $ùAccounting Principles&©. It develops knowledge in financial and management accounting which will facilitate student progression through a professionally accredited undergraduate programme in accounting and finance or an accounting pathway. The module includes the development of skills in the preparation and analysis of key financial statements and the development of problem solving skills in management accounting. Students who are awarded a degree in the areas of accounting and finance will have acquired skills relevant to developing a successful career in accounting, finance or financial management. |
|
|
MAN-10017 |
Globalisation |
EP |
C
|
7.5 |
15 |
|
|
This module will introduce first year students to a rounded, critical appreciation of the globalisation debate. It considers the arguements relating to economic, social, political, technological and cultural processes of globalisation and critically explores the roles that global organisations play in promoting or resisting globalisation. The module will discuss what globalisation is, how we might understand and explain it, when it began, how it has occurred, and what social, political, economic, cultural and technological impact it has had on individuals and societies. The module will be taught by blending formal and informal methods of communication, aiming to create a learning environment for students to express their views, reflections and insights through diverse analytical and creative modes of communication. |
|
|
MAN-10019 |
Marketing Principles |
C |
M
|
7.5 |
15 |
|
|
This course seeks to introduce and develop a general understanding of the key concepts, tools and theories of relevance to marketers today. Marketing has become recognised as a vital ingredient of business in many different sectors. The contexts in which marketing will be considered in this module will range from consumer marketing through to services marketing, business-to-marketing, social marketing and not-for-profit marketing.
The module will start by examining the history and philosophy of the marketing concept and the basic principles of marketing management and strategy. It will consider aspects of buyer behaviour, marketing research and the marketing mix, extending to the services marketing mix. The increasing sensitivity of consumers to ethical issues also leads to the consideration of the social impact of marketing, and ethical approaches to marketing. |
Marketing Minor - Level 2 Modules
| Semester 1 |
C/O |
TYP |
ECTS | CATS |
|
|
MAN-20030 |
Marketing - Study Abroad I |
EP |
C
|
7.5 |
15 |
|
|
This is a module that is automatically allocated to the records our Keele level II students who are going to Study Abroad at a partner University for a semester of their second year and cannot be selected by any other level II students. |
|
|
MAN-20031 |
Marketing - Study Abroad II |
EP |
C
|
7.5 |
15 |
|
|
This is a module that is automatically allocated to the records our Keele level II students who are going to Study Abroad at a partner University for a semester of their second year and cannot be selected by any other level II students. |
|
|
MAN-20055 |
Organisational Behaviour |
EP |
M
|
7.5 |
15 |
|
|
This module introduces the fundamental concepts, theories and approaches to the study of human behaviour in organizations. The course analyses classical theory including the Taylorist and Human Relations approaches to OB, and then describes more recent trends such as labour process and post structuralist analysis. Key topics such as motivation, politics, leadership and gender and organisations are addressed. As a theory driven course organisational behaviour also considers how the relationship between the organization and its environment affects organizational culture and its members. Throughout the emphasis is firmly upon the human dimension of the organization and the organizing process, during on a wide range of social science research.
|
|
|
MAN-20060 |
Services Marketing |
EP |
M
|
7.5 |
15 |
|
|
It is now widely acknowledged that most marketing activity carries a service dimension, whether the organisation is involved in manufacturing or pure service provision. Many organisations practice services marketing, whether they are in public service settings (e.g. education, medicine) or in commercial settings (e.g. telecoms). They may be very large organisations (e.g. energy suppliers) or very small (local hairdresser) but what they all have in common is the desire to satisfy customers in order to achieve their organisational objectives.
This module seeks to explore the wide variety of services marketing activity practiced in different services settings, and also to explore the dimensions of customer experience and the potential determinants of service satisfaction within those settings. |
|
|
MAN-20061 |
Understanding the Consumer |
C |
M
|
7.5 |
15 |
|
|
This module introduces students to the study of consumer behaviour. The various determinants of behaviour are examined and the applications of theory are considered and critiqued. The primary aim is to provide students with an understanding of consumer behaviour and an understanding of how this knowledge can be used to inform commercial decisions. Emphasis is placed on the ability to critically appraise various theories and synthesise concepts and theories during the process of application to management problems. At the end of this unit, students will understand the psychological and social influences exercised upon consumers' behaviour, and be able to identify the strategic and managerial implications associated with consumer behaviour. |
| Semester 1-2 |
C/O |
TYP |
ECTS | CATS |
|
|
ENL-90003 |
Academic English for Business Students (Part 1) |
EA |
C
|
7.5 |
15 |
|
|
Drawing on themes and materials used within KMS modules these sessions will further develop your ability to read more efficiently and write more effectively. Classes will focus on developing your ability to identify key points and arguments within a text, and to utilise techniques to communicate ideas in both written and spoken formats. |
|
|
ENL-90004 |
Academic English for Business Students ( 2) |
EA |
C
|
7.5 |
15 |
|
|
Drawing on themes and materials used within KMS modules these sessions will provide opportunities for you to increase your ability to read more challenging texts more efficiently and write in a more sophisticated manner. Classes will focus on further development of techniques to enable you to identify key points and arguments within lengthy texts and to utilise your understanding of language and structures to communicate these ideas as well as your own views. |
| Semester 2 |
C/O |
TYP |
ECTS | CATS |
|
|
MAN-20032 |
Marketing - Study Abroad III |
EP |
C
|
7.5 |
15 |
|
|
This is a module that is automatically allocated to the records our Keele level II students who are going to Study Abroad at a partner University for a semester of their second year and cannot be selected by any other level II students. |
|
|
MAN-20033 |
Marketing - Study Abroad IV |
EP |
C
|
7.5 |
15 |
|
|
This is a module that is automatically allocated to the records our Keele level II students who are going to Study Abroad at a partner University for a semester of their second year and cannot be selected by any other level II students. |
|
|
MAN-20058 |
Marketing Management |
O |
M
|
7.5 |
15 |
|
|
The purpose of this module is to provide students with the ability to plan, implement and control marketing activities in order to support organisational objectives. The latter requires students to work effectively as a member of a marketing team or as the leader of a marketing team as marketing manager. Students will therefore examine the process of developing and controlling marketing plans and will be encouraged to critically evaluate the tools available to marketing managers. |
|
|
MAN-20059 |
Marketing Research |
O |
C
|
7.5 |
15 |
|
|
The purpose of this module is to provide students with the ability to identify what information is needed as part of the marketing feedback process which informs organisational change and as a primary tool for exploring new opportunities in the marketplace. Both require students to work effectively as individuals and at times as part of a team. Students will participate in the process of designing a marketing proposal and will critically evaluate marketing research tools through the marketing report. |
|
|
MAN-20062 |
Marketing in Society |
EP |
M
|
7.5 |
15 |
|
|
The module is concerned with the broader role of marketing in society. It thus examines the impact of marketing uses and practices and addresses some of the interrelated aspects of corporate social responsibility, marketing ethics and social marketing.
The module content unfolds along three dimensions. We will firstly examine some of the basic ethical philosophies, which will help us reflect upon the issues around marketing applications. We then consider some of the key ethical issues involved in marketing decision-making and the responsibilities of organisations to their stakeholders and the wider community. Finally, we examine the ways in which companies and organisations can use marketing in an ethical way, with a view to contributing to the common good, i.e. societal and social marketing.
|
Marketing Minor - Level 3 Modules
| Semester 1 |
C/O |
TYP |
ECTS | CATS |
|
|
MAN-30049 |
Consuming Cultures |
EP |
C
|
7.5 |
15 |
|
|
The study of marketing and consumer behaviour has traditionally been rooted in the logic and practices of economic psychology and has over-emphasised the notion of the consumer as an individual whose attitudes and intentions can be identified and measured using large-scale survey methods and whose behaviour can thus be predicted, controlled and exploited through marketing interventions.
More recently, the academic discipline of marketing has become more receptive to ideas about consumption from other disciplines, most notably sociology, anthropology and philosophy, all of which emphasise the social, cultural and symbolic foundations of consumption. Attempts have therefore been made to overcome the conceptual divide between production and consumption that is prevalent in mainstream marketing and much of management theory, through emphasising the interdependencies between the two spheres.
This module is situated against the background of this development towards an interdisciplinary approach in marketing, and it complements existing courses in the management area. The rationale of the course is to provide a critical introduction to theories and ideas about contemporary consumer society emanating from fields other than (as well as) management and mainstream marketing.
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MAN-30052 |
Marketing Communications |
EP |
M
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7.5 |
15 |
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This module helps students to develop an understanding of the variety of communication concepts, tools and practices required by organizations to communicate with their stakeholders effectively. It will begin with the introduction to communication process focusing on communications theory and the understanding of the communication environment. In the second part particular marketing communication tools will be introduced, analyzed and evaluated in terms of their ability to communicate effectively with different stakeholders. |
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MAN-30053 |
Contemporary Retail Environments |
EP |
C
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7.5 |
15 |
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This module provides students with an understanding of modern retailing. It examines the organisation, composition and development of the contemporary retail sector. It examines the critical changes in the socio-economic environment and the implications of these changes in the organisation and design of modern retail environments and offerings. It looks into topical issues in retailing such as shop design, location, green retailing, alternative retailing, e-retailing and m-retailing. |
| Semester 2 |
C/O |
TYP |
ECTS | CATS |
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MAN-30050 |
Brands and branding |
EP |
C
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7.5 |
15 |
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The module introduces students to the study of brands and branding, thus exploring the brand as concept and ideology on the one hand and managerial process on the other. From the perspective of the organisation, it explores brand building as a powerful and sustainable strategy, particularly as a pivotal tool in experiential marketing. From the perspective of the consumer, it explores the pervasive role of brands in culture and society, their impacts on our everyday lives. Emphasis is placed on the ability to critically appraise theories of the brand and branding particularly in relation to recent critiques. At the end of this module, students will understand the concept of the brand, its role in society, and be able to identify the strategic and managerial implications associated with the branding process. |
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MAN-30051 |
Global Marketing Decisions |
EP |
M
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7.5 |
15 |
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Given the rapid globalisation of business activities, an understanding of the issues affecting marketing decisions at a global level is a key requirement for a marketing or management career. This course is designed to build on all the marketing modules studied thus far by introducing students to the theory, nature and practice of decisions faced in the global business arena.
The objective is for students to gain an understanding of the factors that are shaping marketing activities on a global scale. This is achieved by encouraging students to ask searching questions about the power of multinational companies, the relationship between global production and consumption and local cultures, the impact of political and ideological change on consumption patterns, consumer resistance to Western brands, the anti-globalisation movement and the possibilities of fair trade.
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MAN-30054 |
Current Ideas in Marketing |
EP |
C
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7.5 |
15 |
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The module explores current ideas within marketing scholarship and practice and builds on areas of expertise and research within the Marketing group. It provides a vehicle to ensure that students stay abreast of theoretical advances and emerging organisational issues. It enables students to critically evaluate areas of specific interest to them and further develop understanding and skills for marketing management. The purpose of this module is to develop and apply skills and knowledge based upon current issues in marketing. On successful completion of this module students will be able to analyse contemporary issues that impact upon the marketing activities of modern organisations. |
